Web Merchandising and Trading Manager – Kings Cross, London

Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.

Apple Corps Ltd. was founded in 1968 to oversee The Beatles’ creative and business interests. It initially served as the new outlet for The Beatles’ own recordings as well as the music of a wide-ranging roster of artists, all brought to the label personally by the band (individually and/or collectively). Apple Corps’ mission celebrates artistry in an inclusive, creative environment. Since its inception, the company has encompassed music, publishing, merchandise, electronic and film enterprises.

For almost six decades, Apple Corps Ltd. has helped to bring The Beatles music to billions of fans in pioneering, creative manners, decade after decade. Apple Corps and Universal Music Group UK are coming together to build a dedicated team focused on shaping the next chapter of Beatles product, ecommerce, retail and customer experience. This is a rare opportunity to work at the intersection of music, culture, creativity, commerce and fan experience. The Beatles remain one of the most important and influential creative forces in the world, with a legacy that continues to inspire fans across generations.

This team will create exceptional products, experiences and customer journeys for Beatles fans globally. From product design and packaging to retail, ecommerce, trading and fan engagement, every touchpoint must reflect the creativity, quality and cultural significance associated with The Beatles.

The Web Merchandising and Trading Manager will be responsible for optimising the online shopping experience across Beatles ecommerce platforms. This role will curate how products appear online, manage the trading calendar, support product launches, improve customer journeys and use data to maximise conversion, engagement and revenue. This is a hands-on ecommerce trading role, suited to someone who understands online retail, customer behaviour, product storytelling and performance optimisation.

Key responsibilities

• Online product merchandising: Curate how products appear across the website, including category pages, collections, homepage features, product pages, and campaign landing pages. Ensure product presentation is compelling, accurate and visually consistent. Align product visibility with launch priorities, stock availability and customer demand.
• Trading calendar management: Plan and execute an online trading calendar aligned with product launches, promotions, seasonal campaigns, release moments, and marketing activity. Coordinate trading activity across key moments. Ensure the online store reflects commercial priorities and fan engagement opportunities.
• Conversion rate optimisation: Continuously test and improve product pages, navigation, search, recommendations, and checkout journeys. Identify friction points in the customer journey. Recommend practical improvements to increase conversion and improve customer experience.
• Product launch execution: Coordinate and manage the online launch of new products. Ensure all launch information is accurate and complete, including product listings, imagery, copy, pricing, categorisation, tagging, and stock availability. Work with internal teams to ensure product launches are delivered accurately and on time.
• Promotions and campaign trading: Manage online promotions, bundles, limited releases, discounts and campaign-led trading opportunities. Maximise revenue, engagement and sell-through. Ensure promotional mechanics are commercially sound, clearly communicated and operationally deliverable.
• Website performance analysis: Monitor ecommerce KPIs, including traffic, conversion rate, average order value, revenue, sell-through, product performance, and customer behaviour. Use performance data to guide trading decisions. Identify opportunities for growth and improvement.
• Stock and availability management: Work closely with supply, production and inventory teams. Ensure the right products are promoted online based on availability, demand and commercial priorities. Support decisions around product visibility, replenishment, sell-through and lifecycle management.
• Customer journey optimisation: Improve how customers move through the website, from homepage to checkout. Support smarter navigation, product recommendations, page structure and merchandising logic. Ensure the site is easy, inspiring and engaging for fans to discover, shop and connect with The Beatles.
• Cross-channel coordination: Align website trading activity with marketing, CRM, retail, social media, content, and campaign planning. Support a joined-up and consistent customer experience across channels.
• A/B testing and data insights: Run experiments on page layouts, product placements, messaging, calls to action, and customer journeys. Share learnings and recommendations with stakeholders. Use test results to improve trading performance and customer experience.

Key skills and experience

• Strong ecommerce trading and web merchandising capability.
• Understanding of how to optimise product visibility, customer journeys and conversion.
• Confidence working with ecommerce data, trading reports and performance dashboards.
• Ability to use insight to shape merchandising decisions and trading priorities.
• Strong organisational skills and ability to manage multiple launches, campaigns and trading priorities.
• Excellent attention to detail across product listings, imagery, pricing, copy, stock and promotional setup.
• Strong collaboration skills across marketing, CRM, ecommerce, retail, production, supply and creative teams.
• Understanding of brand presentation and customer experience within a culturally significant and globally recognised brand environment.

Experience requirements

• Experience in ecommerce trading, web merchandising, digital retail, online trading or ecommerce operations.
• Experience managing product listings, category pages, homepage features, collections or campaign landing pages.
• Experience supporting product launches, promotions, bundles or limited releases online.
• Strong understanding of ecommerce KPIs, including traffic, conversion rate, average order value, revenue, and sell-through.
• Experience using ecommerce platforms, content management systems, analytics tools or merchandising tools.
• Experience working with stock, availability and product performance data.
• Experience collaborating across marketing, CRM, retail, supply chain, content, creative or digital teams.

Desirable experience

• Experience in music, entertainment, fashion, lifestyle, fan commerce, retail or consumer products.
• Experience working with ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, WooCommerce or similar.
• Experience with A/B testing, CRO tools or customer journey optimisation.
• Experience supporting international ecommerce, multi-currency stores or global customer bases.

Just So You Know... The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.