At a Glance
- Tasks: Plan and optimise paid social media campaigns for top artists.
- Company: Join Universal Music, the world's leading music company.
- Benefits: Gain hands-on experience, develop skills, and connect with industry experts.
- Other info: Inclusive culture that values diversity and supports personal growth.
- Why this job: Be part of a dynamic team driving innovative advertising in the music industry.
- Qualifications: Experience in paid social media and strong analytical skills required.
The predicted salary is between 35000 - 45000 £ per year.
Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
The Role
Universal Music Group is looking for a Media Planner Buyer to support strategic implementation and optimisation of advertising campaigns for our artists, and for identifying opportunities to improve performance. The ideal candidate should be a dynamic and data-driven problem-solver, with hands-on experience in paid social and media buying.
- Working closely with advertising strategists to deliver to plan and execute paid media campaigns in line with marketing objectives and performance targets.
- Launching and optimising advertising campaigns across the full marketing funnel on platforms such as Meta, TikTok, Snapchat, and Google Ads. Experience in other platforms is a bonus.
- Monitoring campaign performance daily and providing weekly performance reports with actionable insights to wider team and label marketing managers.
- Implementing A/B test frameworks for creative, audiences, placements, and bidding strategies.
- Performing account management responsibilities and escalating campaign issues to relevant stakeholders.
Who you are:
- Experience in paid social and programmatic media buying, especially across platforms such as Meta, TikTok, Snapchat, and Google Ads.
- Proven experience in implementing and optimising campaigns toward KPIs such as CPM, VTR, CTR, CPA, ROAS.
- Strong understanding of DSP environments and real-time bidding ecosystems.
- Strong analytical skills with expertise in data analysis and performance metrics.
- Advanced knowledge of audience targeting, custom segment, and lookalike modelling.
- Experience with tracking tools and analytics platforms is a bonus.
- Experience in working effectively and efficiently under pressure in a calm and organised manner.
- Passionate about music and music video content, with a positive and enthusiastic attitude.
- Professional, proactive and flexible approach to work – ability to prioritise, multi-task & pre-empt problems before they occur.
- Excellent track record of working to strict deadlines & maintaining a high standard of attention to detail.
- Excellent verbal and written communication skills and the ability to deal with people at all levels.
- Strong problem-solving skills.
- Proven ability to build and maintain good relationships both internally and externally.
- Team player able to work on own initiative.
- Ability to deal with situations discreetly & confidentially.
- Able to demonstrate a tactful and diplomatic approach.
- Experience in using in house computer systems and packages including Excel, Word and Outlook.
Why Join UMG UK?
UMG UK is the home of many of the world’s most iconic labels and artists. This is your opportunity to:
- Gain hands-on experience in a global music company.
- Develop professional and interpersonal skills that last a lifetime.
- Connect with industry experts, collaborators and fellow interns.
- Be considered for future roles in a business that values emerging talent.
Diversity, Equity, Inclusion & Belonging
The best way to flourish in our ever-changing industry is to create a team that truly reflects the incredible diversity of our artist roster and society. We’re committed to creating an inclusive culture where everyone can belong, thoughtfully express themselves and bring something unique to our creative journey and our shared passion for music. Our diversity sets the stage for the creativity, collaboration and innovation that make our artists successful. Here, we want everyone to be seen, supported, valued, respected, and ensure contributions are appreciated and actioned where appropriate.
Just So You Know... The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Strategic Paid Social Media Planner & Buyer employer: Universal Music Group
Universal Music Group is an exceptional employer located in the vibrant Kings Cross area of London, offering a dynamic work culture that fosters creativity and innovation. Employees benefit from hands-on experience in the global music industry, with ample opportunities for professional growth and development, all while being part of a diverse and inclusive team that values unique perspectives and talents. Join us to collaborate with industry experts and contribute to the success of iconic artists in a supportive environment that prioritises your well-being and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Paid Social Media Planner & Buyer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous campaigns and results. This will give you an edge during interviews and help demonstrate your expertise in paid social media.
✨Tip Number 3
Prepare for interviews by researching the company and its artists. Understand their marketing strategies and be ready to discuss how you can contribute to their success. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at Universal Music.
We think you need these skills to ace Strategic Paid Social Media Planner & Buyer
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music shine through! Mention any relevant experiences or projects that showcase your enthusiasm for the industry. We want to see that you’re not just a data-driven planner but also someone who genuinely cares about the art.
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight your experience with paid social media and how it aligns with our needs. We appreciate candidates who take the time to connect their skills with what we’re looking for!
Be Data-Driven:Since this role is all about optimising campaigns, include specific metrics and results from your past work. Show us how you've used data to drive decisions and improve performance. Numbers speak volumes, so don’t shy away from sharing them!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team at Universal Music!
How to prepare for a job interview at Universal Music Group
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, like Meta, TikTok, Snapchat, and Google Ads. Familiarise yourself with their advertising features and recent updates, as this will show your enthusiasm and readiness to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss specific campaigns you've worked on, focusing on how you used data to optimise performance. Be ready to explain key metrics like CPM, CTR, and ROAS, and how they influenced your decision-making process.
✨Demonstrate Problem-Solving Abilities
Think of examples where you faced challenges in campaign management and how you resolved them. Highlight your proactive approach and ability to stay calm under pressure, as these traits are crucial for the role.
✨Express Your Passion for Music
Since this role is within a music company, let your passion for music shine through. Share your favourite artists or songs and how they inspire your work in media planning and buying. This personal touch can make a memorable impression!
