Senior Marketing Manager

Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.

The A Side UMR is the label responsible for ensuring the continued success of Universal Music Group’s world class catalogue of recordings. At UMR we work with some of the most successful, innovative, timeless, and respected artists of all time. From The Beatles to Florence + The Machine, from Sam Smith to Stormzy, right through to Metallica & the soundtracks of Disney. UMR’s vision is to use our collective passion & knowledge to help people find their new favourite song, whether it is 3 years or 3 decades old. Our purpose is to continually spark a connection and reconnection with music that matters; drawing on new content, new platforms and new moments. We give music the chance to reconnect with new and unexpected audiences through great storytelling regardless of generation and genre.

The B Side As Senior Marketing Manager, you’ll play a pivotal role in shaping how some of the most iconic recordings in the world continue to connect with audiences today. Embedded within a frontline label but closely aligned with UMR, this role sits at the intersection of culture, creativity and strategy - reimagining catalogue through modern storytelling, platform-native thinking and audience-first marketing. You’ll lead the development and delivery of ambitious, insight-led campaigns that spark discovery, deepen fan relationships and unlock long-term growth for artists and estates. Acting as the glue between frontline and central catalogue teams, you’ll ensure catalogue thinking is embedded into wider artist strategies while championing its cultural and commercial value across the business. This is a role for a senior, curious and culturally fluent marketer who understands how music travels today - and how to give timeless records new relevance.

What You’ll Do

• Campaign Strategy & Execution: Own and deliver best-in‑class marketing campaigns for priority artists, releases, anniversaries and cultural moments. Develop integrated, audience‑first strategies across digital, streaming, physical, media, partnerships and experiential channels. Identify and capitalise on cultural sparks, platform trends and viral moments, moving quickly to build impactful, scalable campaigns. Ensure catalogue activity complements and enhances active frontline artist cycles, working closely with label marketing teams.
• Artist, Management & Estate Relations: Act as a trusted partner to artists, management teams and estates, ensuring campaigns respect legacy while feeling creatively fresh. Confidently sell in marketing strategies and creative approaches, balancing commercial opportunity with artistic integrity. Proactively seek new ways to reignite discovery through storytelling, sync, partnerships and platform‑led moments.
• Leadership & Delivery: Lead on priority projects, driving clarity, pace and collaboration across multiple stakeholders. Manage campaign budgets responsibly, ensuring delivery on time, on brief and on budget. Bring stability, senior judgement and momentum to complex or fast‑moving situations.
• Audience, Insights & Growth: Use data, insights and audience intelligence to shape campaign direction, identify opportunity and optimise performance. Develop lifecycle marketing approaches that move audiences from discovery to deep fandom. Track results, distil learnings and feed insights back into future planning and long‑term catalogue strategy.
• Cross‑Functional & Global Collaboration: Work closely with creative, repertoire development, media, planning & insight, commercial and audience development teams to deliver fully integrated campaigns. Build strong relationships with international teams across all functions to unlock global collaboration and scale. Champion catalogue internally, embedding its value and opportunity across frontline labels and wider UMG teams.

Who You Are

• An experienced, senior‑level marketer with a proven track record delivering culturally relevant, integrated campaigns.
• Deeply fluent in digital, streaming and social ecosystems, with a strong instinct for how audiences discover and engage with music today.
• Commercially minded, insight‑driven and comfortable using data to inform both creative and strategic decisions.
• A confident communicator and influencer, able to align diverse stakeholders around a clear vision.
• Highly organised, detail‑oriented and calm under pressure, with strong project management skills.
• Collaborative by nature, energised by bringing people together to do their best work.
• Genuinely passionate about music, artist legacies and the power of storytelling across generations.

Experience & Skills

• Significant experience in music marketing, ideally within a major label, leading independent or culturally relevant brand/agency – minimum 5 years.
• A versatile marketer with experience leading campaigns that have played a role shaping culture.
• Demonstrated success leading multi‑platform marketing campaigns that drive audience growth and commercial impact.
• Highly analytical in approach to data and insights to inform decision making.
• Strong understanding of TikTok, short‑form video, streaming behaviour and emerging discovery platforms.
• Experience working directly with artists, management teams and senior internal stakeholders.
• Expertise managing budgets, timelines and complex cross‑functional projects.

Just So You Know… The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive and exhaustive statement.