Senior Creative Product Lead: Beatles-Inspired Product

We are passionate about music. Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

Apple Corps Ltd. was founded in 1968 to oversee The Beatles’ creative and business interests. It initially served as the new outlet for The Beatles’ own recordings as well as the music of a wide-ranging roster of artists, all brought to the label personally by the band (individually and/or collectively). Apple Corps’ mission celebrates artistry in an inclusive, creative environment. Since its inception, the company has encompassed music, publishing, merchandise, electronic and film enterprises.

This is a rare opportunity to work at the intersection of music, culture, creativity, commerce and fan experience. The Beatles remain one of the most important and influential creative forces in the world, with a legacy that continues to inspire fans across generations. This team will create exceptional products, experiences and customer journeys for Beatles fans globally.

Role purpose

The Senior Creative Product Lead will be responsible for shaping and driving the creative vision, product direction and overall aesthetic development of Beatles product ranges. This role will ensure that all creative output aligns with the Apple Corps brand identity, commercial strategy, customer expectations and the enduring legacy of The Beatles.

Key responsibilities

• Creative vision and direction: Define and lead the overall creative vision for product ranges. Ensure strong brand storytelling and visual consistency across all products and creative outputs.
• Product strategy development: Develop product strategies aligned with brand positioning, customer demand and commercial objectives.
• Range planning and assortment strategy: Oversee the structure of product ranges across hero products, core lines, limited editions and seasonal collections.
• Concept creation and innovation: Generate new product concepts, collaborations and creative ideas.
• Design leadership: Lead and mentor designers, guiding creative development from concept through to final production.
• Brand guardianship: Ensure all products and creative outputs follow brand guidelines, tone of voice and visual identity.
• Cross-functional collaboration: Work closely with merchandising, production, marketing, retail, ecommerce, licensing and commercial teams.
• Product development oversight: Oversee the full product development process, including briefing, sampling, prototyping, materials selection, manufacturing feasibility, quality review and production sign-off.
• Trend and cultural insight: Monitor fashion, retail, music, design and cultural trends.
• Licensing and intellectual property integration: Translate licensed intellectual property into compelling product collections.
• Commercial performance review: Analyse product sales, customer feedback and market performance.
• Launch and campaign coordination: Align product launches with marketing campaigns, retail activations, ecommerce plans, release moments and fan engagement activity.
• Quality and design standards: Maintain high standards across product quality, materials, packaging, finish, sustainability considerations and overall presentation.
• Supplier and manufacturing collaboration: Work with suppliers and manufacturing partners to ensure designs are delivered on time, within budget and to specification.

Key skills and experience

• Creative and product craft: Proven ability to set and articulate a compelling creative vision.
• Commercial and data-led decision making: Comfortable using performance data and customer insight to guide product decisions.
• Leadership and collaboration: Experience inspiring and developing designers.
• Systems, tools and ways of working: Confident using modern design tools such as Adobe Creative Cloud and Figma.

Experience requirements

• Significant experience in product, brand or design within consumer, retail, lifestyle, fashion, entertainment or licensed product environments.
• Experience leading a design function, category or creative product area.
• Demonstrable track record of building and launching integrated product ranges.

Just So You Know... The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.