At a Glance
- Tasks: Support the CRM team with marketing, data, and technology tasks in a dynamic music environment.
- Company: Join Universal Music, the leading music company shaping culture through artistry.
- Benefits: Enjoy competitive perks like private medical insurance, gym membership, and generous annual leave.
- Other info: Inclusive workplace committed to diversity and personal growth opportunities.
- Why this job: Be part of a passionate team making an impact in the music industry while developing your skills.
- Qualifications: Strong attention to detail, organisational skills, and a passion for data-driven marketing.
The predicted salary is between 30000 - 40000 £ per year.
Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.
The A Side: A Day in The Life
Reporting to the Central CRM Manager, this role involves collaborating with various teams to support the day-to-day functions of the Universal Music UK CRM Team. The role will vary day-to-day with different types of tasks from reporting requests, to CRM platform demos, to sending out a newsletter. This role encompasses marketing, data, and technology — supporting CRM campaign delivery while acting as a key link between CRM teams and developers, and owning the execution of the Universal Music UK central mailing list.
- Be Administrative
- Own and manage the end-to-end execution of the Universal Music UK Central mailing list, including planning, build, testing, send, and reporting.
- Act as a key point of contact between the CRM Team and developers, translating campaign and product needs into clear technical briefs.
- Daily administrative data tasks and regular audits across all systems and assets.
- Assist with reporting and performance tracking across campaigns.
- Workload and meeting co-ordination: being confident in organising own workload.
- Be Communicative
- Assist with marketing queries and requests, providing clear, structured briefs for developers and technical teams.
- Work with developers to manage and track new feature requests, timelines, and delivery.
- Support with troubleshooting across CRM systems, websites, and email builds.
- Help bridge gaps between non-technical stakeholders and technical teams.
- Be Collaborative
- Manage end-to-end planning and build of centrally run newsletters, sharing plans and results across the wider CRM team.
- Contribute to campaign planning with a data-led mindset.
- Support the wider team when needed on their CRM Campaigns.
- Support the CRM team and wider teams with ad-hoc queries and reporting.
- Be Data Driven and Tech Minded
- Maintain data compliance and best practice.
- Support improvements in segmentation, automation, and personalisation.
- Stay up to date with CRM tools, marketing technology, and industry trends.
The B Side: Skills & Experience
- Necessary
- Comfortable working with both technical systems and marketing.
- Excellent attention to detail.
- Flexible and able to prioritise own workload.
- Confident asking questions and managing requests across multiple teams.
- Highly organised with the ability to manage multiple workflows and deadlines.
- Highly numerate with an analytical mind.
- Excel: VLOOKUP, pivot tables, and all other basic functionalities are a must.
- Self-motivated, hard-working, and enthusiastic.
- Excellent oral and written communication skills.
- Good computer skills i.e.: Microsoft Office, PowerPoint.
- Awareness of Consumer Relationship Marketing and the part data plays within the marketing environment.
- Desirable
- Basic HTML skills, particularly with email focus.
- Experience using data analytics and visualisation tools – Google Analytics, Data Studio.
- Knowledge of digital marketing / digital music developments.
- Past experience using CRM systems and campaigning.
- Familiarity with Ecommerce platforms i.e. Shopify.
- Interest in using AI to enhance workflows.
About UMG UK
We are Universal Music Group UK – the UK’s leading music-based entertainment company. We exist to shape culture through the power of artistry. We help UK artists produce, distribute and promote the most critically acclaimed and commercially successful music to inspire and entertain fans at home and around the world.
Bonus Tracks: Your Benefits
- Group Personal Pension Scheme (between 3% and 9%).
- Private Medical Insurance.
- 25 paid days of annual leave.
- Interest Free Season Ticket Loan.
- Holiday Purchase scheme.
- Dental and Travel Insurance options.
- Cycle to Work Scheme.
- Salary Sacrifice Cars.
- Subsidised Gym Membership.
- Employee Discounts (Reward Gateway).
Just So You Know... The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
CRM Coordinator – Kings Cross, London employer: Universal Music Group
Universal Music Group UK is an exceptional employer, offering a vibrant work culture that champions creativity and innovation in the heart of Kings Cross, London. With a strong commitment to diversity and inclusion, employees benefit from comprehensive perks such as private medical insurance, generous annual leave, and opportunities for professional growth within a leading music company that shapes culture through artistry.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Coordinator – Kings Cross, London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Universal Music. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! If you get the chance, create a mini-project or presentation that highlights your CRM knowledge and tech-savviness. It’s a great way to stand out!
✨Tip Number 3
Be ready for the interview! Research the latest trends in CRM and digital marketing. Being knowledgeable will show you're genuinely interested in the role and the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of the Universal Music family.
We think you need these skills to ace CRM Coordinator – Kings Cross, London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the CRM Coordinator role. Highlight your experience with data, marketing, and any technical skills that match what we're looking for. This shows us you’re genuinely interested in the position!
Show Off Your Communication Skills:Since this role involves a lot of collaboration, it’s important to demonstrate your communication skills. Use clear and concise language in your application, and don’t hesitate to share examples of how you've effectively communicated in past roles.
Be Data-Driven:We love candidates who are comfortable with data! Mention any experience you have with analytics tools or CRM systems. If you’ve worked with Excel, especially VLOOKUPs and pivot tables, make sure to highlight that too!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Universal Music!
How to prepare for a job interview at Universal Music Group
✨Know Your CRM Basics
Before heading into the interview, brush up on your knowledge of CRM systems and how they function within marketing. Be ready to discuss your experience with data management and any tools you've used, like Google Analytics or email platforms. This will show that you're not just familiar with the concepts but can also apply them practically.
✨Showcase Your Communication Skills
As a CRM Coordinator, you'll need to bridge the gap between technical teams and non-technical stakeholders. Prepare examples of how you've effectively communicated complex ideas in the past. Think about times when you had to translate technical jargon into layman's terms or how you’ve managed requests across different teams.
✨Demonstrate Your Organisational Skills
This role requires juggling multiple tasks and deadlines. Come prepared with examples of how you've successfully managed your workload in previous positions. You might even want to share a specific instance where your organisational skills led to a successful project outcome.
✨Be Data-Driven
Since the role is heavily focused on data compliance and analysis, be ready to discuss how you've used data to inform decisions in your past roles. Bring up any experience you have with segmentation, automation, or personalisation in campaigns, and how these strategies improved results.
