At a Glance
- Tasks: Drive innovative CRM strategies and engage with artist audiences creatively.
- Company: Join Universal Music, the world's leading music company with a diverse and inclusive culture.
- Benefits: Enjoy competitive benefits including private medical insurance and generous annual leave.
- Other info: Flexible work environment with opportunities for personal and professional growth.
- Why this job: Be part of a passionate team shaping the future of music marketing.
- Qualifications: Experience in CRM or digital marketing, with strong analytical and creative skills.
The predicted salary is between 30000 - 40000 £ per year.
Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.
If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
The A Side: A Day in The Life
- Reporting to the Director of CRM, this role drives the CRM strategy within the label, planning creative, innovative and engaging campaigns, effectively growing and targeting artist audiences, and championing the CRM channel to the wider marketing teams and external stakeholders.
- Developing creative and innovative ways to increase engagement and drive new sign ups across all PLG artist CRM touchpoints.
- Work collaboratively with the wider CRM team, briefing campaign setups, managing priority artist workloads and sharing knowledge and best practices.
- Create campaign strategies for artist and label CRM audiences, utilising new technologies and developments in CRM systems.
- Build our super fan audiences with regular engagement and rewards.
- Work closely with the eCommerce & Label Marketing teams to increase CRM driven revenues.
- Collaborate with international counterparts on global campaign strategies for domestic and international acts.
- In-depth data analytics to produce monthly performance reports & campaign analysis for both the label and its artists.
- Grow the PLG label mailing list, ensuring regular communications and database growth, supporting artist campaigns and the evergreen stores.
- Producing adhoc and regular reporting and campaign activity as needed.
- Be the keeper of fan data compliance under GDPR and data protection guidelines.
- Nurture and grow new CRM channels and opportunities.
The B Side: Skills & Experience
- Proven experience working in CRM, Fashion/Entertainment or in a Digital Agency managing multiple accounts.
- Capable of managing and effectively segmenting global databases.
- Knowledge of best practice CRM campaigning and ability to create engaging, creative and innovative CRM campaign plans with a focus on driving data acquisition and increasing conversion on our artist stores.
- Awareness of current trends within CRM and retention marketing, with experience in mobile messaging and interest in exploring new CRM technologies.
- Knowledge of privacy requirements and restrictions under GDPR.
- Experience working with enterprise level CRM systems, deploying campaigns, pulling reports, planning consumer journeys and analysing audiences.
- Able to produce adhoc and regular reports of CRM campaigns, managing multiple reporting datasets in Excel, Looker Studio and internal reporting systems.
- Confident in creating and delivering presentations on campaign plans and performance.
- Proven experience planning and executing campaign testing, analysing the results to produce best practice recommendations and implementing findings.
- A good working knowledge of Google Analytic tools, tracking parameters & analysis.
- Excellent IT skills including competency across all Microsoft packages, especially Excel and Powerpoint.
Desirable
- HTML coding skills and image editing.
- Experience working on CRM automations triggered from Ecommerce platforms e.g. Shopify.
- Understanding of CRM within the music industry space with experience in digital campaigning for artists.
- Experience using project management software e.g. Monday.com or Trello.
- Experience running lead generation campaigns with paid media teams, measuring ongoing ROI from new subscribers driven.
Person Specification
- Excellent attention to detail.
- Flexible and able to prioritise own workload.
- Ability to work in a fast paced environment, supporting multiple stakeholders.
- Strong interest in consumer marketing and exploring innovative new technologies.
- Good communication skills, able to present ideas and work collaboratively with the marketing, audience and Ecommerce teams.
- Interest in music with a knowledge of current trends and Universal Music roster.
Bonus Tracks: Your Benefits
- Group Personal Pension Scheme (between 3% and 9%).
- Private Medical Insurance.
- 25 paid days of annual leave.
- Interest Free Season Ticket Loan available.
- Holiday Purchase scheme.
- Dental and Travel Insurance options.
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Job Category: Marketing, Streaming & Digital Media
Junior CRM Manager employer: Universal Music Group
Universal Music is an exceptional employer, offering a vibrant and inclusive work culture that champions diversity and innovation. As a Junior CRM Manager, you'll have the opportunity to grow your career in a dynamic environment, collaborating with passionate teams while benefiting from comprehensive perks such as private medical insurance, a generous pension scheme, and ample annual leave. With a commitment to employee development and a focus on creative engagement strategies, Universal Music is the perfect place for those looking to make a meaningful impact in the music industry.
StudySmarter Expert Advice🤫
We think this is how you could land Junior CRM Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM projects and campaigns. This is your chance to shine and demonstrate how you can bring value to Universal Music.
✨Tip Number 3
Prepare for interviews by researching Universal Music’s latest campaigns and trends in the industry. Bring fresh ideas to the table and show how you can contribute to their CRM strategy. We love innovative thinkers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Universal Music family. Let’s make some magic happen!
We think you need these skills to ace Junior CRM Manager
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music shine through! Share any relevant experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with our mission at Universal Music.
Tailor Your Application:Make sure to customise your CV and cover letter for the Junior CRM Manager role. Highlight your CRM experience and any creative campaigns you've worked on. We appreciate when applicants take the time to align their skills with what we're looking for!
Be Data Savvy:Since this role involves a lot of data analytics, don’t forget to mention your experience with data tools and reporting. Show us how you've used data to drive decisions in past roles. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you're serious about joining our team at Universal Music!
How to prepare for a job interview at Universal Music Group
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the latest trends in CRM and retention marketing, especially in the music industry. Be ready to discuss how you've used CRM systems in the past and how you can apply that experience to Universal Music.
✨Showcase Your Creativity
Since the role involves planning creative campaigns, come prepared with examples of innovative CRM strategies you've implemented. Think about how you can engage audiences and drive sign-ups, and be ready to share your ideas on how to grow fan engagement for artists.
✨Data is Key
Familiarise yourself with data analytics and reporting tools like Excel and Looker Studio. Be prepared to discuss how you've used data to inform your campaign strategies and improve performance. Highlight any experience you have with GDPR compliance as well, as it's crucial for this role.
✨Be a Team Player
Collaboration is essential in this position, so be ready to talk about your experience working with different teams. Share examples of how you've successfully collaborated with marketing, eCommerce, or other stakeholders to achieve campaign goals. Show them you're flexible and can adapt to a fast-paced environment!
