Junior Brand Manager

The successful candidate will play a key role in delivering best-in-class merchandise and marketing initiatives, working closely with artists, management teams and internal departments to bring creative campaigns to life.

Requirements:

• Experience in brand marketing, product marketing, merchandising, licensing, consumer products or a related field.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Demonstrated ability to support campaigns from planning through to execution.
• Understanding of consumer marketing principles and audience engagement strategies.
• Strong communication and relationship-building skills with both internal and external stakeholders.
• Commercial awareness and an interest in how marketing activity drives business performance.
• Passion for music, artist brands and popular culture.
• Awareness of current fashion, retail and consumer trends.
• Confident working cross-functionally within a fast-paced environment.
• Strong analytical skills and ability to interpret performance data.
• Self-motivated, proactive and eager to learn.
• Excellent written and verbal communication skills.
• Collaborative team player with strong attention to detail.
• Proficient in Microsoft Word, Excel and PowerPoint (Desirable).
• Experience working with merchandise, consumer products, e-commerce or direct-to-consumer businesses (Desirable).
• Experience supporting product development or creative projects (Desirable).
• Knowledge of music industry marketing, touring or artist management (Desirable).
• Experience tracking budgets and understanding basic P&L principles (Desirable).
• Experience working with social media, digital marketing or fan engagement campaigns.

What the job involves:

UMUK Merchandise is a fast-growing music merchandise department and a key, foundational part of the business, connecting artists and fans through innovative products and experiences. The team works closely with both new and established clients to acquire and actively promote merchandise rights for UMUK-signed music acts, while creating tailored products and marketing plans for each.

This is a fast-paced role supporting the development and execution of merchandise and brand strategies across UMUK's label roster. The Junior Brand Manager will help ensure key projects are delivered on time, to the agreed brief and lead day-to-day management of their own artist roster.

Support Senior Brand Managers in the development and execution of artist merchandise and brand strategies. Assist in building and implementing marketing and merchandise plans that align with artist and label objectives. Work closely with artists and management teams to identify merchandise opportunities and support revenue growth.

Help coordinate integrated product and marketing campaigns with Label, Touring, Sales and Direct-to-Consumer teams. Monitor campaign performance and business metrics, providing insights and recommendations to optimise results. Support the preparation of artist presentations, campaign updates and performance reports.

Develop a strong understanding of artist brand positioning, audience engagement and commercial opportunities. Manage a roster of assigned artists, taking ownership of day-to-day campaign planning and execution with support from Senior Brand Managers. Coordinate the delivery of merchandise campaigns across multiple departments and territories.

Assist with the management of product development timelines, approvals and launch schedules. Ensure artist approvals are obtained efficiently across all project milestones. Maintain product information, creative assets and campaign documentation. Ensure campaigns are delivered accurately, on time and in line with agreed brand standards.

Contribute ideas for merchandise collections, product concepts and marketing initiatives. Brief and collaborate with creative teams to develop artwork, packaging and campaign assets. Research consumer trends, fashion, culture and competitor activity to identify new opportunities. Support the development of creative materials that are on-brand, commercially effective and legally compliant. Assist with testing and evaluating new product concepts and merchandising opportunities.