Director Consumer Insight

Director Consumer Insight at Universal Music Group

A Day in The Life

UMG’s Global Insight team manages powerful data and research capabilities. The Consumer Insight team leads strategic insights and research for UMG’s labels and business units, supporting digital, commercial, and A&R teams.

We are seeking a Director, Consumer Insight to drive core research with focus on strategic projects: concept testing, new market ideas, growth of non‑recorded business, AI consumer adoption, and more. This senior London‑based role reports to the SVP of Global Insight and acts as an in‑house consultant.

Key Responsibilities

• Design and oversee qualitative and quantitative studies exploring consumer attitudes, motivations, and shopping behaviour across artist and fan ecosystems.
• Translate data and research findings into clear, strategic recommendations for revenue growth, product development, and fan engagement.
• Partner with analytics teams to interpret sales and performance data, turning signals into actionable consumer stories.
• Commission and manage external research partners where appropriate, ensuring high standards of design, insight, and storytelling.
• Partner with a wide range of UMG’s business verticals to drive growth.
• Collaborate across Global Insight in London, New York, and Los Angeles to integrate global insights into wider strategies.
• Work closely with label and central teams to embed thinking across artist campaigns and fan initiatives.
• Act as a thought leader, driving internal narrative on future business and new verticals.
• Represent Global Insight within senior cross‑functional forums, championing research and consumer understanding.

Required Experience & Skills

• 7+ years’ experience in market research, consumer insight, or strategy – ideally within eCommerce, retail, or consumer brand sectors.
• Proven success translating consumer insight into commercial and digital strategy.
• Strong quantitative and qualitative research skills.
• Experience leading or advising cross‑functional teams in an in‑house capacity; agency or consultancy background valued.
• Exceptional communication and storytelling skills.
• Strategic thinker with commercial mindset and passion for music, fandom, and digital innovation.

Personal Specification

• Visionary insight leader combining creativity with commercial focus.
• Entrepreneurial mindset with pro‑activity and autonomy.
• Collaborative, empathetic, able to inspire across disciplines and regions.

Company Commitment to Equality

We welcome all applicants and are committed to ensuring no applicant receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also support people with neurocognitive variations and provide reasonable adjustments during recruitment.

Job Information

• Category: Data, Analytics & Business Intelligence
• Seniority level: Director
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industry: Entertainment Providers