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- Tasks: Source and onboard digital creators for artist campaigns, manage and analyse campaign performance.
- Company: Join Universal Music Group, the world's leading music company, shaping the future of music.
- Benefits: Enjoy remote work options, private medical insurance, 25 paid days off, and employee discounts.
- Why this job: Be part of a creative team, working with top artists and influencing music marketing trends.
- Qualifications: Experience in music or digital marketing is a plus; strong understanding of social media platforms required.
- Other info: This role offers a unique opportunity to bridge artists and creators in a fast-evolving industry.
The predicted salary is between 30000 - 42000 £ per year.
As a Creator Campaign Coordinator, you’ll play a key role in sourcing and onboarding digital creators for artist campaigns, working closely with both artists and influencers to maximise reach and engagement. Your day may include:
- Researching and identifying the right creators for various artist campaigns
- Engaging with influencers across TikTok, Instagram, YouTube, and X
- Managing and running artist campaigns through the House of Carmen platform
- Collaborating with internal teams to refine campaign strategies
- Analysing campaign performance and reporting insights to enhance future activations
- Keeping up with the latest trends in digital marketing, influencer culture, and music promotion
Roles and Responsibilities
- Creator Sourcing & Onboarding: Identify, recruit, and onboard digital creators for artist campaigns
- Campaign Execution: Manage and coordinate campaigns through the House of Carmen platform
- Strategic Collaboration: Work closely with artists, managers, and internal teams to align creator campaigns with marketing goals
- Trend Monitoring: Stay ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant
- Performance Analysis: Utilise data tools to track and evaluate the effectiveness of creator campaigns, providing insights and recommendations for optimisation
- Platform Development: Provide feedback on creator experiences to help improve the House of Carmen platform
Skills and Experience Required
- Previous experience in the music industry (label or agency side) is a plus
- Experience in fast-paced environments, such as influencer or digital marketing agencies
- Familiarity with influencer marketing tools for creator discovery and campaign tracking
- Strong intuition for matching creators with artists and their audiences
- Creative mindset paired with a data-driven approach to campaign performance
- Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)
- Experience in marketing a product or onboarding users in any capacity is a plus
Your Impact
As a Creator Campaign Coordinator, you’ll be instrumental in bridging the gap between artists and digital creators, ensuring that the right voices amplify Universal Music’s talent. Your work will contribute directly to the success of artist campaigns, helping to shape how music is discovered and consumed in the digital age.
Why Join Us?
- Be part of a dynamic, forward-thinking team at the intersection of music, creators, and digital marketing
- Work with some of the world’s biggest artists and rising talents
- Collaborate in an environment that values creativity, innovation, and diversity of thought
- Gain experience in one of the most fast-evolving and exciting areas of marketing
- Join Universal Music, the world’s leading music company, and be part of a culture that fosters growth, inclusivity, and bold ideas
If you’re passionate about music, creators, and digital marketing, we’d love to hear from you!
Benefits:
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan available
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
Just So You Know: The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
Seniority level: Associate
Employment type: Full-time
Job function: Marketing and Administrative
Industries: Musicians and Entertainment Providers
Creator Campaign Coordinator (12m FTC) employer: Universal Music Group
Contact Detail:
Universal Music Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creator Campaign Coordinator (12m FTC)
✨Tip Number 1
Familiarise yourself with the House of Carmen platform, as it's crucial for managing campaigns. Understanding its features and functionalities will give you an edge in demonstrating your capability to coordinate effectively.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and influencer culture. Follow relevant accounts on TikTok, Instagram, and YouTube to see what types of content are currently resonating with audiences.
✨Tip Number 3
Network with professionals in the music and influencer marketing industries. Attend events or join online communities where you can connect with others who share your passion and may provide insights or referrals.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed or contributed to. Highlight your ability to analyse performance data and make recommendations for future improvements.
We think you need these skills to ace Creator Campaign Coordinator (12m FTC)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and influencer engagement. Emphasise any previous roles where you sourced or collaborated with creators, as this is crucial for the Creator Campaign Coordinator position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and digital marketing. Mention specific campaigns or trends you've followed and how they relate to Universal Music Group's goals. Show that you understand the role and how you can contribute.
Showcase Your Knowledge of Platforms: Demonstrate your familiarity with TikTok, Instagram, YouTube, and X in your application. Provide examples of how you've used these platforms in past roles or personal projects to engage audiences or promote content.
Highlight Analytical Skills: Since performance analysis is key to the role, include any experience you have with data tools or metrics. Explain how you've used data to inform campaign strategies or improve engagement in previous positions.
How to prepare for a job interview at Universal Music Group
✨Know Your Creators
Before the interview, research various digital creators and their styles. Understand how they align with different artists and campaigns. This will show your potential employer that you have a strong grasp of influencer marketing and can effectively source the right creators for artist campaigns.
✨Showcase Your Analytical Skills
Be prepared to discuss how you would analyse campaign performance. Familiarise yourself with data tools used in influencer marketing and be ready to provide examples of how you've used data to optimise campaigns in the past. This demonstrates your data-driven approach, which is crucial for the role.
✨Stay Trendy
Keep up with the latest trends on platforms like TikTok, Instagram, and YouTube. During the interview, mention specific trends and how they could impact future campaigns. This shows that you are proactive and understand the fast-paced nature of digital marketing.
✨Collaborative Mindset
Highlight your experience working in teams, especially in fast-paced environments. Discuss how you would collaborate with artists, managers, and internal teams to align creator campaigns with marketing goals. This will illustrate your ability to work well within a dynamic team setting.
