Head of Marketing, Music Brand Campaigns & Growth in London

Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does. Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.

About Fontana: Fontana’s iconic logo has, for a long time, signalled excellence, adventure, openness and optimism. Known for shaping some of the most influential sounds across jazz, pop, soul, folk and alternative music, the label was relaunched in 2025 under Universal Music UK as a space for culture-shaping artists. Fontana is home to a diverse and global roster including Jordan Rakei, Jacob Collier, AURORA, Victor Ray, The Teskey Brothers and TOMORA, alongside international releases from Blue Note, Verve and Impulse. We pride ourselves on building long term careers for our artists, with artist development sitting at the centre of everything we do. We value curiosity, ambition and a willingness to challenge convention, creating an environment where new ideas can move quickly and have real impact. As Fontana enters this new chapter in the UK, we are creating a label shaped by a belief that the most exciting work happens when people are given the freedom to do things differently.

Key Responsibilities:

• To drive creative, innovative, commercially focused campaigns across Fontana’s diverse roster.
• Be Managerial Lead and oversee marketing plans related to Fontana’s frontline artists, projects and activities.
• Manage and develop team members and direct reports as appropriate.
• Be strategic and innovative; continually seek new and innovative ways to bring excellence to artist campaigns.
• Develop and implement a focused strategy and vision for all key areas of activity for an artist campaign.
• Oversee the planning, creation, and delivery of domestic and international marketing tools.
• Be digitally fluent and audience first in your planning, with a deep understanding of fandom and communities.
• Work closely with artists, their teams and other departments – Media/Press/Promotion, Commercial, Digital, Sales and A&R – to deliver connected and cutting‑edge strategies across the business.
• Responsible for the budgeting and execution of creative, commercial, and profitable advertising campaigns in the area of frontline releases.
• Work with relevant external agencies to budget, plan and manage all deployment relevant to frontline products.
• With the General Manager and Commercial team, oversee detailed sales forecasts for frontline releases; be a key contact point for the sales team on campaign information, market trends and consumer insight.
• With the General Manager and Finance Director, develop and build robust sales versus spend models that can inform short‑ and long‑term campaign planning and execution.

Person Specification:

We are open to considering candidates at both Head of and Senior Marketing Manager level. Our primary focus is on identifying the right individual to deliver standout, commercially successful marketing campaigns that reflect the artistic nuances of the roster.

Skills & Experience:

• Experience of line managing and mentoring team members.
• Proven authoritative knowledge of charts, trends, and artists.
• Ability to identify and nurture artist talent.
• Proven capability to work autonomously, demonstrating the ability to make decisions in a high‑stakes environment.
• Drive, motivation, and managerial skills to take high‑profile projects successfully from inception to completion, often simultaneously and under pressure.
• Experience of breaking new UK acts and international‑selling acts and the versatility to work with acts of various sizes and budgets.
• Experience of effectively managing budgets to minimise financial spend within own projects and maximising profits.
• Proven ability to develop innovative, creative, and commercially successful marketing strategies.
• Success at incorporating digital activity into marketing campaigns.
• Excellent relationship‑building and relationship‑management skills and the ability to deal with difficult situations with tact and diplomacy.
• Strong communication skills, written and oral, and outstanding presentational ability.
• Successful experience in negotiating with artists, artist management, internal stakeholders, and senior management.
• Experience managing the creation of videos and other additional content, including briefing creative agencies and content teams.
• Experience instigating and managing photo shoots, including managing budgets, briefs, and contracts.

Bonus Tracks: Your Benefits:

• Group Personal Pension Scheme (between 3% and 9%).
• Private Medical Insurance.
• 25 paid days of annual leave.
• Interest Free Season Ticket Loan available.
• Holiday Purchase scheme.
• Dental and Travel Insurance options.
• Cycle to Work Scheme.
• Salary Sacrifice Cars.
• Subsidised Gym Membership.
• Employee Discounts (Reward Gateway).