Commercial Manager UK International Marketing

Music is Universal. It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation. We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles.

UMUK value e-Commerce as a key foundational channel to connect artists and fans. This is an exciting opportunity to join the team to develop, implement and execute ecommerce strategies for UMUK artists. These campaigns will have a truly global impact and help to build and monetise audiences and drive international ecommerce revenue for our artists and ultimately help break UK talent globally. This is a fast paced and challenging role.

Pivotal in helping to manage and co-ordinate international ecommerce campaigns for a focused roster of UK artists, specifically with a remit of breaking artists and maximising revenue from our global stores. This role will work directly across frontline labels, international marketing and central teams and our local ecommerce teams. You will co-ordinate the artists commerce strategy, managing the flow of key campaign information and briefing and co-ordinating global ecommerce campaigns across music and merchandise.

• D2C / Ecommerce: overall responsibility for Universal UK signed artists D2C and ecommerce platforms globally – working with territories, repertoire owners (labels), central commercial teams and other key stakeholders within the business to launch, maintain, optimise and our UK signed artists ecommerce campaigns.
• Merchandise: manage international range plans, options and schedules – building the offering of merch for our artists within our stores globally as part of rounded campaigns.
• Asset Management: share and manage all assets for international set up of store and mailers with markets alongside other logistical elements (e.g linkfire) to ensure smooth campaign launches & optimisation throughout each campaign.
• Opportunity: part of the role will include a focus on creation of further opportunities within markets to increase sales within the ecommerce front.
• Insight & reporting: reporting back on ecommerce campaigns and opportunities within UMG UK is an important part of the role.

• Act as the international eCommerce lead for UMUK, maintaining a deep understanding of key international territory requirements, local chart rules and key market trends.
• Be the central commercial representative for our UK Artists within the international team.
• Develop and oversee the launch of new artist stores across international markets.
• Working collaboratively with our frontline labels, you will use your music eCommerce, commercial and merchandising experience to formulate & execute D2C international commerce strategies to drive sales.
• Manage UMUK ecommerce release schedule with local markets, highlighting priorities and managing the global launch of local storefronts.
• Maintain an overview on the international retail picture.

You will project manage campaign activity with international markets covering strategy, eCommerce creative, operational, marketing and customer engagement to drive artist and label eCommerce goals.

This includes all facets from link creations where required, pricing, central worksheets on campaigns and be the UK ‘project lead’ for approval and management of international store launch checklists.

Manage harmonization of global prices and fan experience around merchandise and music. Drive implementation and adherence to timelines, templates and best practice in order to ensure successful international launches.

Work with international marketing to share assets and content for paid and CRM and approve CRM templates, local CRM strategy and paid plan specifically for ecommerce.

Use data analytics to optimise campaign performance against commercial and audience development goals on an ongoing basis.

Reporting – manage KPIs and sales reports across the roster of artists and present back to UK labels on performance.

Oversee our artists international Fan experience, manage escalations for any territory and where possible, constantly measure the customer feedback loop; ensure fan happiness and loyalty.

Project manage international day-to-day activities & future projects on our PM tool Monday.com with the Central team + Labels.

• Experience in managing ecommerce store launches ideally Shopify.
• International marketing and project management as key skills required.
• Experience managing global music campaigns ideally focused on the ecommerce channel.
• Solid understanding or strong interest in global eCommerce trends.
• Exceptional presentation, verbal and written abilities — communication skills are essential.
• Extremely organized and comfortable streamlining many moving parts.
• Strong critical thinking skills and an ability to make informed decisions based on data.
• Strong passion for the music industry required.

• Experience of working within music ecommerce on album pre-order campaigns.
• Knowledge of global physical music production is strongly preferred.
• Experience of working with project management tools – preferably Monday.com.
• Ability to multi-task, problem solve, and execute tasks with accuracy in a high-pressure, fast-paced agile environment.

Just So You Know… The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop.