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- Tasks: Lead marketing strategy and execute impactful campaigns for a cycling apparel brand.
- Company: Universal Colours, a progressive cycling apparel company focused on innovation and sustainability.
- Benefits: Flexible working, staff purchasing scheme, and generous Cycle to Work Scheme.
- Other info: Join a creative team and enjoy excellent career growth opportunities.
- Why this job: Shape the future of cycling apparel while making a positive impact on the planet.
- Qualifications: 5+ years in marketing with a passion for cycling or lifestyle brands.
The predicted salary is between 36000 - 60000 £ per year.
Location: Flexible / Hybrid (UK-based preferred)
Employment Type: Full-time
About Universal Colours
At Universal Colours, we’re redefining performance cycling apparel. Founded on a commitment to progressive design, technical innovation, and environmental responsibility, we create products that not only perform but inspire. We believe cycling apparel should be purposeful, expressive, and made with care for both the rider and the planet. Our collections push boundaries; visually, functionally, and ethically, and we’re looking for a like-minded creative to help shape what’s next.
About the Role
We are looking for a Marketing Lead to take ownership of our marketing function, shaping and executing the brand’s marketing strategy to drive growth, awareness, and engagement. This is a hands‑on role for someone who thrives on both strategic thinking and rolling up their sleeves to deliver impactful campaigns. You will work closely with internal teams, external partners, and senior management to ensure Universal Colours continues to stand out in a competitive market.
Key Responsibilities
- Develop and own the marketing strategy aligned with brand vision and business goals.
- Define clear objectives and KPIs across brand awareness, customer acquisition, retention, and community engagement.
- Report on KPIs.
- Plan, manage, and execute multi‑channel marketing campaigns (digital, social, ambassadors, content, events, PR).
- Oversee content creation and storytelling across all platforms, ensuring consistency with brand tone and values.
- Manage the marketing calendar and launch timelines.
- Work closely with the marketing, e‑commerce, design, and product teams to deliver integrated campaigns.
- Brief and manage external agencies and freelancers (PR, creative, paid media, etc.).
- Provide direction and leadership to the internal team, ensuring alignment across functions.
- Setting and managing marketing budgets.
What We’re Looking For
- 5+ years of marketing experience, ideally within premium consumer, fashion, or sportswear brands.
- Strong track record of developing and executing marketing strategies that drive measurable growth.
- Hands‑on experience across digital marketing, social media, content, PR, and events.
- Excellent communication and project management skills.
- A creative thinker with a commercial mindset and attention to detail.
- Passion for cycling, fashion, or lifestyle brands is a strong plus.
What We Offer
- Flexible working arrangements (hybrid)
- Industry leading staff purchasing scheme as part of the Sigma Sports Group
- Generous Cycle to Work Scheme
- Opportunity to influence brand
Marketing Lead employer: Universal Colours
Contact Detail:
Universal Colours Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to people in the cycling and fashion industries, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for marketing campaigns or how you'd approach brand engagement. This will demonstrate your passion and strategic thinking.
✨Tip Number 3
Prepare for interviews by researching Universal Colours thoroughly. Understand their brand values and recent campaigns, so you can discuss how your experience aligns with their vision and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Universal Colours team.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Show Your Passion: Let your love for cycling and fashion shine through in your application. We want to see how your interests align with our brand values and mission, so don’t hold back!
Tailor Your CV: Make sure your CV highlights relevant experience that matches the job description. We’re looking for someone who can drive growth and engagement, so showcase your achievements in those areas.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for the Marketing Lead role. Be creative, share your ideas, and explain how you can help shape our marketing strategy.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Universal Colours
✨Know Your Brand Inside Out
Before the interview, dive deep into Universal Colours' mission, values, and recent campaigns. Understanding their commitment to performance and sustainability will help you align your answers with their brand ethos.
✨Showcase Your Strategic Thinking
Prepare examples of past marketing strategies you've developed and executed. Be ready to discuss how these strategies drove growth and engagement, and how you can apply similar thinking to Universal Colours.
✨Be Ready to Discuss KPIs
Since the role involves defining objectives and reporting on KPIs, come prepared with insights on how you've measured success in previous roles. This shows you understand the importance of data-driven decision-making.
✨Demonstrate Your Creative Side
Think of innovative campaign ideas that could resonate with Universal Colours' audience. Presenting fresh concepts during the interview will highlight your creativity and passion for the brand.