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- Tasks: Lead marketing strategy and execute impactful campaigns for a cycling apparel brand.
- Company: Universal Colours, a progressive cycling apparel company focused on innovation and sustainability.
- Benefits: Flexible working, staff discounts, Cycle to Work Scheme, and a chance to shape brand direction.
- Other info: Dynamic, close-knit team with opportunities for growth and creativity.
- Why this job: Join a passionate team and make a real impact in the cycling and fashion industry.
- Qualifications: 5+ years in marketing, preferably in premium consumer or sportswear brands.
The predicted salary is between 28800 - 48000 £ per year.
Location: Flexible / Hybrid (UK-based preferred)
Employment Type: Full-time
About Universal Colours
At Universal Colours, we are redefining performance cycling apparel. Founded on a commitment to progressive design, technical innovation, and environmental responsibility, we create products that not only perform but inspire. We believe cycling apparel should be purposeful, expressive, and made with care for both the rider and the planet. Our collections push boundaries; visually, functionally, and ethically, and we are looking for a like-minded creative to help shape what’s next.
About the Role
We are looking for a Marketing Lead to take ownership of our marketing function, shaping and executing the brand's marketing strategy to drive growth, awareness, and engagement. This is a hands-on role for someone who thrives on both strategic thinking and rolling up their sleeves to deliver impactful campaigns. You will work closely with internal teams, external partners, and senior management to ensure Universal Colours continues to stand out in a competitive market.
Key Responsibilities
- Develop and own the marketing strategy aligned with brand vision and business goals.
- Define clear objectives and KPIs across brand awareness, customer acquisition, retention, and community engagement.
- Report on KPIs.
- Plan, manage, and execute multi-channel marketing campaigns (digital, social, ambassadors, content, events, PR).
- Oversee content creation and storytelling across all platforms, ensuring consistency with brand tone and values.
- Manage the marketing calendar and launch timelines.
- Work closely with the marketing, e-commerce, design, and product teams to deliver integrated campaigns.
- Brief and manage external agencies and freelancers (PR, creative, paid media, etc.).
- Provide direction and leadership to the internal team, ensuring alignment across functions.
- Setting and managing marketing budgets.
What We’re Looking For
- 5+ years of marketing experience, ideally within premium consumer, fashion, or sportswear brands.
- Strong track record of developing and executing marketing strategies that drive measurable growth.
- Hands-on experience across digital marketing, social media, content, PR, and events.
- Excellent communication and project management skills.
- A creative thinker with a commercial mindset and attention to detail.
- Passion for cycling, fashion, or lifestyle brands is a strong plus.
What We Offer
- Flexible working arrangements (hybrid)
- Industry leading staff purchasing scheme as part of the Sigma Sports Group
- Generous Cycle to Work Scheme
- Opportunity to influence brand & product direction
- A passionate, close-knit and rapidly growing team
How to Apply
To apply, please submit to careers@universalcolours.com: A CV outlining your experience.
Marketing Lead in London employer: Universal Colours
Contact Detail:
Universal Colours Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the cycling and fashion industries, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, share your ideas for marketing campaigns or how you'd approach their brand. This will demonstrate your passion and strategic thinking.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Universal Colours, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Utilise our website to apply! We’ve got loads of resources and tips to help you nail that application process. Plus, applying through us means you’re already one step closer to joining a team that values creativity and innovation.
We think you need these skills to ace Marketing Lead in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Lead role. Highlight your experience in developing marketing strategies and executing campaigns that align with brand vision and business goals. We want to see how your skills match what we're looking for!
Showcase Your Creativity: This role is all about creativity, so don’t hold back! Use your application to showcase your creative thinking and any innovative campaigns you've worked on. We love seeing fresh ideas that can help us stand out in the market.
Be Clear and Concise: When writing your application, keep it clear and concise. Use bullet points where possible to make it easy for us to read through your experience and achievements. We appreciate a well-structured application that gets straight to the point!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Universal Colours
✨Know Your Brand Inside Out
Before the interview, dive deep into Universal Colours' mission, values, and recent campaigns. Understanding their commitment to performance and environmental responsibility will help you align your answers with their brand vision.
✨Showcase Your Strategic Thinking
Prepare examples of past marketing strategies you've developed and executed. Highlight how these strategies drove growth and engagement, and be ready to discuss how you would apply similar tactics at Universal Colours.
✨Be Ready to Discuss KPIs
Since the role involves defining clear objectives and KPIs, come prepared with insights on how you've measured success in previous roles. Discuss specific metrics you've used to track brand awareness and customer acquisition.
✨Demonstrate Your Creative Side
Think of innovative campaign ideas that could resonate with Universal Colours' audience. Share your thoughts on how to blend creativity with commercial goals, and don't hesitate to showcase your passion for cycling and lifestyle brands.