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For Companies At a Glance
- Tasks: Drive marketing initiatives and collaborate with sales to boost business growth.
- Company: Established family-owned engineering firm with a strong market reputation.
- Benefits: Competitive salary, profit share, healthcare, and opportunities for personal growth.
- Other info: Enjoy autonomy and the chance to shape marketing strategies in a growing business.
- Why this job: Make a real impact in a hands-on role within a dynamic engineering environment.
- Qualifications: Experience in generalist marketing and a passion for driving commercial success.
A hands-on Marketing Manager opportunity where you will directly influence commercial growth within a well-established engineering and machinery business operating across the UK manufacturing sector. This is an excellent opportunity for a commercially minded marketing professional who enjoys taking ownership, working closely with sales teams, and delivering practical marketing activity that drives measurable business results.
About the Business
Our client is a long-established, family-owned engineering business with a strong reputation across the UK manufacturing and metal fabrication industry. The company supplies high-quality machinery and engineered solutions to customers nationwide, supporting a wide range of fabrication, engineering, and manufacturing businesses. With extensive technical expertise, a consultative approach, and a commitment to long-term customer relationships, the business has built a trusted reputation within its market. Following continued investment and growth, the company is now looking to strengthen and professionalise its marketing function, creating an exciting opportunity for an ambitious and hands-on Marketing Manager.
The Opportunity
This is a commercially focused, hands-on Marketing Manager role within a growing SME environment. This is not a role focused purely on strategy or agency management. Success in this position will come from being directly involved in delivery, execution, and continuous improvement across all areas of marketing activity. You will take ownership of day-to-day marketing operations while working closely with sales and senior leadership to support lead generation, brand visibility, customer engagement, and pipeline growth. The business already works with external SEO and digital specialists, alongside an outsourced telesales lead generation partner, and you will play a key role in coordinating activity, improving effectiveness, and ensuring all marketing activity remains commercially aligned. This role would suit someone who enjoys variety, autonomy, and the opportunity to make a visible impact within a technically focused business.
Key Responsibilities
- Marketing Delivery & Brand Development
- Deliver day-to-day marketing activity across digital and offline channels
- Manage website content, email campaigns, brochures, presentations, and marketing collateral
- Produce engaging case studies, customer success stories, and testimonials
- Ensure all marketing content is professional, consistent, and aligned to the company brand
- Support the continued development of the company's market presence and reputation
- Work closely with sales teams to support pipeline growth and lead generation activity
- Coordinate activity with an outsourced telesales lead generation partner
- Help improve lead quality, campaign effectiveness, and conversion rates
- Align marketing activity with commercial priorities and sales objectives
- Collaborate with external SEO and digital marketing providers to improve online visibility and performance
- Monitor marketing activity to ensure external partners deliver measurable results
- Contribute ideas and improvements to strengthen digital engagement and enquiry generation
- Support and coordinate exhibitions, customer open days, demonstrations, and industry events
- Assist with customer engagement initiatives and promotional activity
- Gather market insight through customer and industry interaction
- Monitor marketing activity through practical KPIs and reporting
- Take a proactive, continuous improvement approach to marketing performance
- Support the ongoing development of a more structured and commercially effective marketing function
Requirements
- A hands-on marketing professional who enjoys both delivery and planning
- Previous generalist marketing experience, ideally within an SME environment
- Commercially aware with a clear understanding of marketing as a growth driver
- Comfortable managing external agencies, suppliers, and partners
- Confident working closely with sales teams and senior stakeholders
- Organised, proactive, and capable of managing multiple priorities
- Experience within engineering, manufacturing, machinery, or technical sectors would be advantageous
Benefits
- £40,000 - £50,000 salary
- Profit share bonus scheme
- Healthcare package
- Genuine autonomy and ownership
- A varied, hands-on role with visible commercial impact
- Development and progression opportunities
- Close collaboration with senior leadership within a supportive SME environment
- The opportunity to help shape and modernise marketing within a growing engineering business
If you are looking for a genuinely hands-on marketing role where you can make a visible commercial impact within a growing engineering and manufacturing business, we would welcome your application.
Marketing Manager in Stafford employer: Universal Business Team
Contact Detail:
Universal Business Team Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Stafford
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in making a difference as their new Marketing Manager.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by thinking of specific examples from your past experience that demonstrate your hands-on marketing skills. Be ready to discuss how you've driven measurable results in previous roles—this is key for a commercially focused position!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows that you’re proactive—just what they need in a Marketing Manager!
We think you need these skills to ace Marketing Manager in Stafford
Some tips for your application 🫡
Show Your Hands-On Experience: Make sure to highlight your hands-on marketing experience in your application. We want to see how you've directly influenced marketing activities and contributed to business growth in previous roles.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that align with our job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Clear and Concise: When writing your application, keep it clear and concise. We appreciate straightforward communication, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Universal Business Team
✨Know Your Stuff
Before the interview, dive deep into the company’s background and its position in the engineering and manufacturing sector. Understand their products, services, and recent developments. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Hands-On Experience
Since this role is all about being hands-on, prepare examples from your past where you directly influenced marketing activities. Highlight specific campaigns you’ve managed, the results achieved, and how you collaborated with sales teams to drive lead generation.
✨Prepare for Practical Scenarios
Expect scenario-based questions that assess your problem-solving skills. Think of situations where you had to improve campaign effectiveness or manage multiple priorities. Be ready to discuss your thought process and the outcomes of your actions.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the company's future marketing strategies, how they measure success, or what challenges they currently face. This shows you’re not just interested in the job, but also in contributing to the company’s growth.