At a Glance
- Tasks: Lead and execute a high-impact marketing strategy for a growth-focused family business.
- Company: Dynamic family business in the commercial office space sector with a focus on digital engagement.
- Benefits: Competitive salary, company breakfasts, hot lunches, free parking, and progression opportunities.
- Other info: Hands-on role with genuine opportunities for career progression.
- Why this job: Make a meaningful impact through innovative marketing and drive B2B lead generation.
- Qualifications: Proven experience in senior B2B marketing with a strong digital focus.
Salary: £50 - 60k (depending on experience) + Bonus
Hours: Monday - Friday 8am - 4.30pm (Hybrid working available after successful probationary period)
Benefits: Company Breakfasts every Tuesday / Hot Lunch provided every Friday / Free Parking
We are seeking a commercially driven Senior Marketing Manager to lead and execute a high-impact marketing strategy for a high end product and service-led, growth-focused family business, operating within commercial office space sector. Digital engagement is at the core of the companies model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI. This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.
Key Responsibilities
- Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
- Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
- Manage and hold external agencies accountable, ensuring performance, ROI and value for money
- Use data, analytics and insight to continuously refine campaigns and improve performance
- Partner closely with sales and leadership teams to align marketing with commercial priorities
- Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output
Requirements
- Proven experience in a senior B2B marketing role with a strong focus on digital lead generation
- Expertise across key channels: Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)
- Highly commercial mindset, with a track record of delivering measurable ROI
- Experience managing and optimising agency performance
- Strong analytical skills and a data-led approach to decision making
- Confident stakeholder manager with the ability to influence at senior level
- Hands-on, proactive and comfortable operating in a fast-paced environment
Progression opportunities: Genuine opportunity for progression and making a meaningful impact through innovative marketing.
Senior Marketing Manager employer: Universal Business Team
Join a dynamic family business that prioritises employee well-being and professional growth, offering a competitive salary and unique benefits such as weekly company breakfasts and hot lunches. With a strong focus on digital engagement and B2B lead generation, this role provides an exciting opportunity to make a significant impact while enjoying a supportive work culture that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to shine and demonstrate how you can drive B2B lead generation and ROI.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies. Be ready to discuss how you can optimise their digital channels and improve performance. Tailor your answers to show you understand their commercial objectives.
✨Tip Number 4
Apply through our website! We’re all about making the application process smooth and straightforward. Plus, it shows you’re genuinely interested in joining our team and contributing to our growth-focused family business.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in B2B digital lead generation and any successful marketing strategies you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive high-quality lead generation. Be sure to mention your hands-on leadership style and commercial mindset.
Showcase Your Analytical Skills:Since data and analytics are key to this role, don’t forget to include examples of how you've used data to refine campaigns and improve performance. We love seeing a data-led approach in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. We can't wait to hear from you!
How to prepare for a job interview at Universal Business Team
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your analytical skills. Be prepared to discuss specific metrics from your previous campaigns, such as ROI and lead generation figures. This shows you’re data-driven and results-oriented, which is exactly what they’re looking for.
✨Showcase Your Digital Savvy
Familiarise yourself with the latest trends in digital marketing, especially in B2B lead generation. Be ready to talk about your experience with key channels like Google Ads, LinkedIn Ads, and SEO strategies. Highlighting your hands-on experience will set you apart from other candidates.
✨Align with Their Vision
Research the company’s current marketing strategies and be prepared to discuss how you can enhance them. Show that you understand their commercial objectives and can align your marketing strategies to drive engagement and conversion effectively.
✨Prepare for Stakeholder Management Questions
Expect questions about how you’ve managed relationships with senior stakeholders in the past. Think of examples where you influenced decisions or collaborated closely with sales teams. This role requires strong stakeholder management skills, so showcasing your experience here is crucial.
