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For Companies At a Glance
- Tasks: Shape and execute marketing strategies to drive real commercial impact.
- Company: Join a forward-thinking professional services organisation in the packaging sector.
- Benefits: Competitive salary, profit-related bonus, free breakfast, and 23 days holiday.
- Other info: Exciting opportunity for growth with direct exposure to leadership.
- Why this job: Make a real impact by influencing marketing strategy and building new market sectors.
- Qualifications: 3+ years in hands-on marketing, strong HubSpot knowledge, and digital campaign experience.
Location: Reading (Office based role)
Hours: Monday – Friday 07.30am-4.30pm or 08.00am-5.00pm
Salary: £40,000 - £45,000 (DOE) + benefits
Are you a proactive marketer who loves turning strategy into action? Do you thrive in hands‑on roles where you can shape campaigns, influence direction, and drive real commercial impact? If this sounds like you, a high‑growth professional services organisation is looking for a Senior Marketing Executive to help shape and deliver their next phase of strategic growth.
About the Company
This is a respected, forward‑thinking business within the packaging consumables sector, and they have a clear 3–5 year strategic plan already in motion. With strong leadership support and a rapidly expanding new market sector, the company is now investing in marketing to strengthen its core markets and accelerate growth. You’ll join at an exciting time, with genuine scope to influence how the marketing function evolves.
What’s the Role About?
In this broad and varied role, you’ll play a central part in building a high‑performing marketing engine. You’ll nurture warm leads, build new pipelines, develop campaigns, and work closely with both internal leaders and trusted external partners.
You will:
- Lead the development and execution of marketing plans aligned to the business strategy.
- Build and nurture warm leads through CRM activity and targeted engagement.
- Identify and attract new strategic prospects across current and emerging sectors.
- Manage and optimise HubSpot tools to improve lead quality and engagement.
- Run product and service‑led digital campaigns that drive measurable results.
Key Responsibilities
- Develop and deliver marketing plans aligned with the 3–5 year strategy.
- Develop & nurture warm leads within the CRM database and drive engagement.
- Identify and onboard new strategic prospects within target sectors.
- Own HubSpot optimisation, including workflows, scoring, and content performance.
- Plan and run digital campaigns focused on products and services.
- Manage and collaborate with external agencies and creative partners.
- Oversee website content, performance, and continual improvements.
- Support the build‑out and execution of marketing for a new sector.
- Monitor, analyse, and report on campaign and channel performance with a focus on ROI.
About You
You’re structured, proactive, and thrive in a role where you can roll up your sleeves and make things happen. Ideally, you’ll bring:
- 3+ years’ experience in a hands-on marketing role, within a product/consumables related industry.
- Broad understanding of digital, content, campaign, and CRM marketing.
- Strong working knowledge of HubSpot and how to leverage it effectively.
- Experience running digital campaigns for products and/or services.
- Confidence managing external agencies and suppliers.
- Strong organisational skills and excellent attention to detail.
- A commercial mindset with the ability to align marketing activity to business goals.
What’s in it for You?
- A genuine opportunity to step up and broaden your experience across the full marketing mix.
- Real ownership — influence strategy, shape processes, and manage key projects.
- The chance to help build out a new market sector from the ground up.
- Direct exposure to leadership, with room to grow as the business scales.
- A supportive, commercially focused environment that values initiative and fresh ideas.
Salary and Benefits
Salary: £40,000 - £45,000 (DOE)
Benefits: 23 days holiday + statutory, company wide profit related bonus, Perksbox, free breakfast, free parking, good public transport links, NEST Pension.
Ready to Step Up and Make an Impact?
If you’re ambitious, hands‑on, and excited by the chance to shape marketing in a growing business, we’d love to hear from you. Apply with your CV and a short cover note explaining why this role stands out for you.
Senior Marketing Executive in Reading employer: Universal Business Team
Contact Detail:
Universal Business Team Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who might know someone at the company you're eyeing. A friendly chat can sometimes lead to a referral, which is gold in the job search game.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio of past campaigns or projects, don’t hesitate to share it during interviews. It’s a great way to demonstrate your hands-on experience and how you can drive real commercial impact.
✨Tip Number 3
Prepare for the interview by researching the company’s current marketing strategies. Bring ideas to the table on how you could enhance their efforts, especially with HubSpot. This shows you’re proactive and ready to roll up your sleeves!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Marketing Executive in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Marketing Executive role. Highlight your hands-on marketing experience and any specific achievements in digital campaigns or CRM management.
Craft a Compelling Cover Note: In your cover note, explain why this role excites you and how you can contribute to our strategic growth. Be genuine and let your personality shine through – we want to see your passion for marketing!
Showcase Your HubSpot Skills: Since HubSpot is key for this role, mention any relevant experience you have with it. Talk about how you've optimised workflows or improved lead quality in past roles to demonstrate your expertise.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our marketing function.
How to prepare for a job interview at Universal Business Team
✨Know Your Marketing Stuff
Make sure you brush up on the latest marketing trends and strategies, especially in the packaging consumables sector. Be ready to discuss how your experience aligns with the company's 3-5 year strategic plan and how you can contribute to their growth.
✨Showcase Your HubSpot Skills
Since the role involves managing and optimising HubSpot tools, be prepared to share specific examples of how you've used HubSpot in past roles. Discuss any workflows or campaigns you've created that improved lead quality and engagement.
✨Prepare for Campaign Discussions
Think about successful digital campaigns you've run in the past. Be ready to explain your approach, the results you achieved, and how you measured ROI. This will demonstrate your hands-on experience and commercial mindset.
✨Engage with Their Vision
Research the company and its current market position. During the interview, express your enthusiasm for their vision and how you see yourself playing a key role in building out their new market sector. This shows you're not just looking for a job, but are genuinely interested in contributing to their success.