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For Companies At a Glance
- Tasks: Lead product marketing strategies and collaborate across teams to launch innovative products.
- Company: Join a leading manufacturer in construction and industrial sectors, known for integrity and creativity.
- Benefits: Enjoy a competitive salary, profit-related bonuses, and flexible work-from-home options.
- Why this job: Be at the forefront of product innovation in a purpose-driven company that values collaboration.
- Qualifications: Experience in product marketing or management, strong communication skills, and data-driven decision-making.
- Other info: Office-based role with a supportive team culture and opportunities for professional growth.
The predicted salary is between 45000 - 55000 £ per year.
Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Product Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration.
About the Role
As Product Marketing Manager, you’ll sit at the heart of product innovation, taking ownership of go-to-market strategies and product positioning. Working cross-functionally with Sales, Marketing, R&D, and Operations, you\’ll translate product features into compelling messaging that resonates with both industrial buyers and key decision-makers.
This role will suit someone with strong commercial instincts, a passion for driving adoption, and a keen understanding of how to communicate complex technical products in a simple, engaging way.
Key Responsibilities
- Go-to-Market Strategy: Lead end-to-end product launches, aligning messaging, positioning, and sales enablement with business goals.
- Customer & Market Insights: Conduct market research and competitor analysis to support data-driven decision-making.
- Value Messaging: Develop clear, concise value propositions and ensure accurate product codes and descriptions across all platforms.
- Sales Enablement: Produce tools and content (e.g. presentations, brochures, training materials) to empower the sales team.
- Product Launches: Own the launch plan and coordinate execution across departments.
- Content Creation: Collaborate with marketing to produce technical content including operation manuals, brochures, digital assets, and website updates.
- Digital Media: Support the creation of high-impact photo and video content.
- Customer Advocacy: Source case studies and testimonials in partnership with Sales and Customer Services.
- Website & CMS: Manage updates to online product listings and promotional content.
- Packaging Oversight: Ensure packaging meets branding and specification standards at all customer touchpoints.
- Experience in product marketing, product management, or technical marketing.
- Proven track record of delivering successful go-to-market campaigns.
- Strong writing and verbal communication skills – able to simplify complex topics.
- Cross-functional collaboration experience (Sales, Marketing, R&D).
- Comfortable using data to inform strategy and optimise performance.
- Understanding of industrial/manufacturing/construction markets preferred.
- Experience using HubSpot or similar CRM/marketing tools.
- Salary- £45,000- £55,000 Basic
- Profit related bonus scheme
- Monday- Friday- 7.40am-4.30pm
- Office based role, but will offer flexibility to work from home when needed
IND25
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Product Marketing Manager employer: Universal Business Team
Contact Detail:
Universal Business Team Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in product marketing, especially within the construction and industrial sectors. Understanding the specific challenges and innovations in these industries will help you speak their language during interviews.
✨Tip Number 2
Network with professionals in product marketing and related fields. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at our client’s organisation.
✨Tip Number 3
Prepare to discuss your experience with go-to-market strategies and how you've successfully launched products in the past. Be ready to share specific examples that highlight your ability to collaborate cross-functionally.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you've used data to inform marketing strategies. Highlight any experience you have with tools like HubSpot, as this will be beneficial for the role.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, product management, or technical marketing. Emphasise any successful go-to-market campaigns you've led and your ability to simplify complex topics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the industry. Discuss how your skills align with the key responsibilities outlined in the job description, particularly your experience with cross-functional collaboration and data-driven decision-making.
Showcase Your Communication Skills: Since strong writing and verbal communication skills are crucial for this role, consider including examples of how you've effectively communicated complex information in previous positions. This could be through presentations, content creation, or sales enablement tools.
Highlight Relevant Tools Experience: Mention your familiarity with HubSpot or similar CRM/marketing tools in your application. If you have experience using data to inform strategy and optimise performance, be sure to include specific examples of how you've done this in past roles.
How to prepare for a job interview at Universal Business Team
✨Understand the Product and Market
Before the interview, make sure to research the company's products and the construction, industrial, and rail sectors. Understanding the market landscape will help you speak confidently about how you can contribute to their go-to-market strategies.
✨Showcase Your Communication Skills
As a Product Marketing Manager, you'll need to simplify complex topics. Prepare examples of how you've successfully communicated technical information in the past, whether through presentations or written content, to demonstrate your strong communication skills.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to discuss your experience collaborating with Sales, Marketing, R&D, and Operations. Share specific instances where your teamwork led to successful product launches or marketing campaigns.
✨Prepare for Data-Driven Discussions
Since the role involves using data to inform strategy, be prepared to discuss how you've used market research and competitor analysis in previous roles. Bring examples of how data has influenced your decision-making process and led to successful outcomes.
