At a Glance
- Tasks: Lead sales and marketing strategies to drive growth and enhance market presence.
- Company: Join a leading packaging solutions provider in a pivotal leadership role.
- Benefits: Competitive salary, generous holiday, and employee assistance programme.
- Other info: Exciting opportunity for career growth in a dynamic environment.
- Why this job: Shape the commercial direction of a growing business and make a real impact.
- Qualifications: Proven experience in sales/marketing leadership and strong team management skills.
The predicted salary is between 60000 - 65000 £ per year.
- Our client, a leading packaging solutions provider based in
- Kimbolton, Cambridgeshire , is seeking an experienced
Sales & Marketing Manager to lead and align both their sales and marketing functions.
This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight‑led commercial strategy across the business.
The successful candidate will oversee the full sales operation, alongside developing and executing the company's marketing strategy.
This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth.
Key responsibilities
- Sales Leadership & Strategy
- Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams
- Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives
- Report sales KPIs, optimisations, insights, and performance metrics to the leadership team
- Develop and implement a clear sales strategy to drive new business acquisition and account growth
- Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team
- Coach and mentor the sales team to improve performance, capability, and engagement
- Identify new market opportunities, sectors, and routes to market
- Work closely with key customers to strengthen relationships and maximise long‑term value
- Ensure effective pipeline management and CRM utilisation across all sales teams
- Marketing Strategy & Execution
- Develop and execute a results‑orientated multi‑channel marketing strategy aligned with business goals
- Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team
- Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones
- Lead a new website implementation project
- Drive new product launches
- Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care
- Digital & Campaign Management
- Website & SEO: Maintain and update website, lead SEO & Ad Words strategies, and analyse performance metrics
- Social media & email marketing: Build and manage targeted campaigns end‑to‑end and analyse performance
- Content creation: Plan and produce high‑quality written content across platforms
- Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI
- Sales & Marketing Alignment
- Ensure strong alignment between sales and marketing to maximise lead generation and conversion
- Develop lead generation strategies that support the sales pipeline
- Implement processes for lead tracking, nurturing, and conversion through CRM
- Conduct market, customer, and competitor research to identify trends and opportunities
- Systems & Reporting
- CRM management and optimisation across both sales and marketing functions
- Develop dashboards and reporting frameworks to track performance across all commercial activities
- Manage external agencies and third‑party suppliers effectively and within budget
Requirements
- Proven experience in a senior sales and/or marketing leadership role
- Strong track record of managing and developing high‑performing sales teams
- Experience in both strategic planning and hands‑on execution across sales and marketing
- Strong understanding of digital marketing channels (SEO, PPC, social, email)
- Proven success in B2B product sales and marketing environments
- Commercially driven with strong analytical and data interpretation skills
- Excellent leadership, communication, and stakeholder management skills
- Experience with CRM systems (Hub Spot or similar) and sales/marketing tools
- Highly organised with strong project management capability
- Able to work effectively independently and as part of a leadership team
- Experience in packaging or related industries is desirable but not essential
- Strong IT proficiency, including Microsoft Office and commercial systems
Benefits
- Salary of between 60,000 and 65,000 DOE (OTE 80,000)
- 25 days holiday + bank holidays
- Employee assistance programme
- Full time, permanent
- Monday to Friday, 8.30am to 5pm (please note that this is an onsite position)
- #J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Manager in Peterborough
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales and Marketing Manager at Universal Business Team, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Universal Business Team. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales and Marketing Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales and Marketing Manager in Peterborough
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Universal Business Team:When writing your cover letter, make sure to tailor your message specifically for Universal Business Team. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Universal Business Team
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Universal Business Team that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Universal Business Team that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Universal Business Team’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
