At a Glance
- Tasks: Lead digital marketing strategies and generate impactful leads for a growing family business.
- Company: Join a leading supplier of technical chemical solutions with a collaborative culture.
- Benefits: Competitive salary, autonomy in your role, and opportunities for growth.
- Other info: 100% office-based role with flexible hours and potential for future hybrid work.
- Why this job: Shape marketing strategy and make a real impact on sales growth.
- Qualifications: Experience in digital marketing and strong content creation skills required.
If you love generating leads and thrive on seeing your marketing directly contribute to sales growth, this is your chance to take the lead. We're looking for a Senior Digital Marketing Executive to own the marketing function within a growing family business that is a leading supplier of technical chemical solutions. It is a varied role spanning strategy, content, digital marketing, events, and automation.
Reporting directly to the CEO, you'll be given the autonomy to shape marketing strategy, build powerful lead generation campaigns, and position the business as the go-to expert within its markets. From LinkedIn campaigns and technical content to video production, CRM automation, SEO, events, and website optimisation, you'll combine strategic thinking with hands-on delivery to create marketing that drives real commercial results.
With ambitious growth plans across the UK and Europe, we're looking for someone who can consistently attract qualified prospects, convert interest into opportunities, and help fuel the next stage of the company's success. If you're commercially minded, creative, and passionate about generating leads that convert into customers, we'd love to hear from you.
Key Responsibilities
- Develop and deliver the annual digital marketing strategy.
- Drive qualified lead generation through multiple digital channels.
- Create engaging content including blogs, whitepapers, videos, case studies, and technical resources.
- Manage and grow the company's LinkedIn presence through thought leadership campaigns.
- Plan and execute email marketing campaigns and lead nurturing activities.
- Oversee website performance, SEO optimisation, and content updates.
- Support European market expansion through targeted digital campaigns.
Requirements
- Proven experience in digital marketing.
- Proven track record of generating qualified leads through digital channels.
- Experience creating and executing email marketing campaigns.
- Strong website management experience, ideally including Shopify.
- Experience using CRM and marketing automation platforms.
- Strong content creation skills, including technical writing.
- Videography, photography, and video editing experience.
Highly Desirable:
- Marketing, Chemistry, or Science-related degree.
- Experience creating technical content or working within technical, manufacturing, engineering, chemical, or industrial sectors.
- Strong understanding of AI and marketing automation tools.
Benefits
- Starting salary £35,000 - £40,000.
- Huge opportunity to own, develop and grow the marketing function.
- High level of autonomy and responsibility.
Please note this role is 100% office based and it is a 40 hour working week but there is flexibility on start and finish times. Hybrid working may be an option further down the line but it is not envisaged will be practical initially.
Senior Digital Marketing Executive in Northwich employer: Universal Business Team
Universal Business Team is an exceptional employer that prioritises the growth and development of its employees. Located in Barnton, England, the company offers a vibrant work culture with comprehensive training and clear advancement paths, making it an ideal place for recent graduates to kickstart their careers. With competitive salaries and uncapped bonuses, employees are rewarded for their hard work while being supported in their professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Executive in Northwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Universal Business Team and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Universal Business Team are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Universal Business Team on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Universal Business Team. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Executive in Northwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Universal Business Team. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Universal Business Team:Show us that you’ve done your homework! In your application, briefly mention what you admire about Universal Business Team’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Universal Business Team
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Universal Business Team will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Universal Business Team, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
