At a Glance
- Tasks: Lead and execute a high-impact marketing strategy for a growth-focused family business.
- Company: Dynamic family business prioritising digital engagement and growth.
- Benefits: Competitive salary, bonus, and hybrid working options.
- Other info: Opportunity to manage a team and influence at a senior level.
- Why this job: Drive B2B lead generation and make a measurable impact in a fast-paced environment.
- Qualifications: Proven senior B2B marketing experience with a focus on digital lead generation.
The predicted salary is between 50000 - 60000 € per year.
We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI. This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.
Key Responsibilities
- Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
- Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
- Manage and hold external agencies accountable, ensuring performance, ROI and value for money
- Use data, analytics and insight to continuously refine campaigns and improve performance
- Partner closely with sales and leadership teams to align marketing with commercial priorities
- Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output
Requirements
- Proven experience in a senior B2B marketing role with a strong focus on digital lead generation
- Expertise across key channels: Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)
- Highly commercial mindset, with a track record of delivering measurable ROI
- Experience managing and optimising agency performance
- Strong analytical skills and a data-led approach to decision making
- Confident stakeholder manager with the ability to influence at senior level
- Hands-on, proactive and comfortable operating in a fast-paced environment
Benefits
- Salary 50-60k
- Bonus
- Hybrid working an option
Head Of Marketing employer: Universal Business Team
As a family-owned business, we pride ourselves on fostering a collaborative and supportive work culture that values innovation and personal growth. Our Head of Marketing role offers the opportunity to lead impactful strategies in a dynamic environment, with access to hybrid working options and competitive salary packages, ensuring a healthy work-life balance while driving meaningful results. Join us to be part of a team that prioritises professional development and celebrates success together.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a Head of Marketing role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially in B2B digital lead generation. This is your chance to showcase how you've driven ROI in past roles.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can optimise their digital channels and improve performance based on data and analytics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head Of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in B2B digital lead generation and any successful marketing strategies you've executed. We want to see how your skills align with our commercial objectives!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this hands-on leadership role. Share specific examples of how you've driven measurable ROI and managed marketing funnels in the past.
Showcase Your Analytical Skills:Since data and analytics are key to this role, make sure to mention any tools or methods you've used to refine campaigns and improve performance. We love candidates who can back up their claims with numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you've got!
How to prepare for a job interview at Universal Business Team
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key metrics. Be prepared to discuss specific examples of how you've driven B2B lead generation and measurable ROI in previous roles. Bring data to the table that showcases your successes!
✨Showcase Your Digital Savvy
This role is all about digital engagement, so make sure you highlight your expertise in channels like Google Ads, LinkedIn Ads, and SEO. Prepare to discuss your strategies for optimising these channels and how they contributed to pipeline growth.
✨Demonstrate Leadership Skills
Since this is a hands-on leadership role, be ready to talk about your experience managing teams and external agencies. Share examples of how you've held agencies accountable and ensured high-quality output while maintaining brand consistency.
✨Align with Commercial Objectives
The company is looking for someone who can align marketing strategies with commercial priorities. Think about how you've partnered with sales and leadership teams in the past. Be prepared to discuss how you can ensure marketing activities deliver tangible business results.
