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For Companies At a Glance
- Tasks: Execute digital campaigns and generate high-quality B2B enquiries.
- Company: Growing UK B2B manufacturing business in the packaging sector.
- Benefits: Competitive salary, profit share, and a culture that values progress.
- Why this job: Make a real impact on business growth with hands-on digital marketing.
- Qualifications: Experience in digital marketing within a B2B environment is essential.
- Other info: Enjoy autonomy and direct access to decision-makers in a dynamic team.
The predicted salary is between 34000 - 45000 £ per year.
Location: UK (primarily on-site, Grimsby)
Salary: £40,000–£45,000
Type: Full-time, Permanent
The Opportunity
We are working confidentially with a growing UK B2B manufacturing business operating within the packaging sector. The company is entering an ambitious phase of growth and is refocusing its marketing efforts on new customer acquisition through clear, campaign-led execution. This newly defined role has been created to turn strategy into action. It is a hands-on Digital Marketing position for someone who enjoys delivery, ownership, and measurable commercial impact. You will be responsible for executing digital campaigns, improving website conversion, and generating high-quality enquiries from priority customer segments. This role suits someone who wants to focus on doing, testing, and improving, rather than people management or high-level strategy setting. This is a UK-based, in-house role. Applicants must have the right to work in the UK. The position is predominantly office-based in Grimsby (circa 70%), working closely with the wider business.
Key Responsibilities
- Execute customer-segment-led digital campaigns from brief through to delivery
- Generate meaningful B2B enquiries through targeted digital activity and content
- Build and optimise landing pages, emails, and campaign assets, including email journeys
- Improve website clarity, calls-to-action, and enquiry conversion rates
- Create practical, commercially focused content that supports campaigns and sales activity
- Track enquiry sources, campaign performance, and conversion metrics
- Use data and insight to refine, scale, or stop activity
- Own paid media performance, working with external partners where required
This Role Is Not
- A brand-led or social media-first role
- A strategy-only position
- A role focused on day-to-day agency management
This is an execution-focused role with clear commercial impact.
Requirements
- Hands-on digital marketing experience within a UK B2B environment (manufacturing or industrial experience is advantageous)
- Proven experience generating demand and enquiries — not just producing activity
- Comfortable working across website, email, CRM, and social channels
- Commercially minded, with a focus on lead quality, pipeline, and outcomes
- Practical, self-directed, and confident working within a lean team
You’ll Succeed in This Role If You
- Take ownership and follow things through
- Care more about outcomes than outputs
- Focus on generating real, commercially valuable enquiries
- Prefer simple, effective solutions over unnecessary complexity
- Maintain momentum by testing, learning, and improving continuously
Benefits
- A business where people who enjoy getting things done thrive
- A culture that values progress over polish
- A small, focused marketing function with real autonomy
- Direct access to decision-makers and senior leadership
- Clear direction — strategy is set, expectations are defined
- A genuine opportunity to make a visible impact on business growth
- Company-wide profit share aligned to performance and growth
Digital Marketing Executive in Grimsby employer: Universal Business Team
Contact Detail:
Universal Business Team Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive in Grimsby
✨Tip Number 1
Get to know the company inside out! Research their recent campaigns, values, and culture. This will help you tailor your conversations and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common questions and showcasing your hands-on experience. Be ready to discuss specific campaigns you've executed and the results they achieved.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Digital Marketing Executive in Grimsby
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Executive. Highlight your hands-on experience in B2B digital marketing and any specific achievements that show how you've generated enquiries or improved conversion rates.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills align with the company's goals. Be sure to mention your love for execution-focused work and your ability to drive measurable results.
Showcase Your Campaign Successes: In both your CV and cover letter, include examples of successful digital campaigns you've executed. Talk about the strategies you used, the outcomes you achieved, and how you measured success. This will demonstrate your practical experience and commercial mindset.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Universal Business Team
✨Know Your Digital Marketing Basics
Make sure you brush up on the fundamentals of digital marketing, especially in a B2B context. Be ready to discuss your hands-on experience with executing campaigns and generating enquiries, as this role is all about action and measurable results.
✨Showcase Your Campaign Successes
Prepare specific examples of past digital campaigns you've executed. Highlight how you improved conversion rates or generated high-quality leads. Use metrics to back up your claims, as numbers speak volumes in this data-driven role.
✨Demonstrate Your Problem-Solving Skills
This position values practical solutions over complex strategies. Be ready to discuss how you've tackled challenges in previous roles, focusing on your ability to test, learn, and improve continuously. Show them you're a doer who thrives on ownership.
✨Understand the Company and Its Goals
Research the company’s current marketing efforts and their focus on customer acquisition. Tailor your responses to show how your skills align with their goals, particularly in improving website clarity and generating meaningful enquiries. This will demonstrate your genuine interest in the role.