At a Glance
- Tasks: Execute digital campaigns and generate high-quality B2B enquiries.
- Company: Growing UK B2B manufacturing business in the packaging sector.
- Benefits: Competitive salary, profit share, and a culture that values progress.
- Other info: Enjoy autonomy and direct access to decision-makers in a dynamic team.
- Why this job: Make a real impact on business growth with hands-on digital marketing.
- Qualifications: Experience in digital marketing within a B2B environment is essential.
The predicted salary is between 34000 - 45000 £ per year.
Location: UK (primarily on-site, Grimsby)
Salary: £40,000–£45,000
Type: Full-time, Permanent
The Opportunity
We are working confidentially with a growing UK B2B manufacturing business operating within the packaging sector. The company is entering an ambitious phase of growth and is refocusing its marketing efforts on new customer acquisition through clear, campaign-led execution. This newly defined role has been created to turn strategy into action. It is a hands-on Digital Marketing position for someone who enjoys delivery, ownership, and measurable commercial impact. You will be responsible for executing digital campaigns, improving website conversion, and generating high-quality enquiries from priority customer segments. This role suits someone who wants to focus on doing, testing, and improving, rather than people management or high-level strategy setting. This is a UK-based, in-house role. Applicants must have the right to work in the UK. The position is predominantly office-based in Grimsby (circa 70%), working closely with the wider business.
Key Responsibilities
- Execute customer-segment-led digital campaigns from brief through to delivery
- Generate meaningful B2B enquiries through targeted digital activity and content
- Build and optimise landing pages, emails, and campaign assets, including email journeys
- Improve website clarity, calls-to-action, and enquiry conversion rates
- Create practical, commercially focused content that supports campaigns and sales activity
- Track enquiry sources, campaign performance, and conversion metrics
- Use data and insight to refine, scale, or stop activity
- Own paid media performance, working with external partners where required
This Role Is Not
- A brand-led or social media-first role
- A strategy-only position
- A role focused on day-to-day agency management
This is an execution-focused role with clear commercial impact.
Requirements
- Hands-on digital marketing experience within a UK B2B environment (manufacturing or industrial experience is advantageous)
- Proven experience generating demand and enquiries — not just producing activity
- Comfortable working across website, email, CRM, and social channels
- Commercially minded, with a focus on lead quality, pipeline, and outcomes
- Practical, self-directed, and confident working within a lean team
You’ll Succeed in This Role If You
- Take ownership and follow things through
- Care more about outcomes than outputs
- Focus on generating real, commercially valuable enquiries
- Prefer simple, effective solutions over unnecessary complexity
- Maintain momentum by testing, learning, and improving continuously
Benefits
- A business where people who enjoy getting things done thrive
- A culture that values progress over polish
- A small, focused marketing function with real autonomy
- Direct access to decision-makers and senior leadership
- Clear direction — strategy is set, expectations are defined
- A genuine opportunity to make a visible impact on business growth
- Company-wide profit share aligned to performance and growth
Digital Marketing Executive in Grimsby employer: Universal Business Team
Join a dynamic and growing B2B manufacturing business in Grimsby, where your hands-on digital marketing expertise will directly contribute to meaningful commercial outcomes. With a culture that prioritises progress and autonomy, you'll have the opportunity to work closely with decision-makers, ensuring your efforts are recognised and rewarded through a company-wide profit share scheme. This role offers a unique chance to make a tangible impact on the company's growth while enjoying a supportive environment that values execution and continuous improvement.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Grimsby
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Universal Business Team and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Universal Business Team are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Universal Business Team on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Universal Business Team. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Grimsby
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Universal Business Team. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Universal Business Team:Show us that you’ve done your homework! In your application, briefly mention what you admire about Universal Business Team’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Universal Business Team
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Universal Business Team will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Universal Business Team, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
