We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester. You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in‑house marketing resource. This is a hands‑on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company’s digital presence, and overseeing all external creative and agency resources.
Responsibilities
- Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
- Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
- Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
- Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
- Oversee website, SEO, and content marketing through WordPress.
- Manage social media and maintain an active online presence.
- Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
- Plan trade shows and events from start to finish.
- Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
- Support product launches and new business initiatives.
- Track KPIs and ROI, reporting directly to the Managing Director.
- Manage the marketing budget and potentially supervise future marketing staff.
Requirements
- Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools.
- Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management.
- Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management.
- Competent using WordPress for content management and website administration.
- Strong working knowledge of Google Analytics 4, able to extract actionable insight from data.
- Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management.
- Comfortable briefing and managing external creative agencies and freelancers.
- Experience managing marketing budgets and producing structured management reports.
- Marketing degree or CIM qualification preferred; B2B sector experience essential.
- Experience working alongside a sales team in a lead‑generation‑focused environment.
Benefits
Salary: £50,000 basic
Plus profit‑related bonus
Hours: 7.30am - 4.30pm, 30 minutes for lunch.
Please note: this is an office‑based role.
