At a Glance
- Tasks: Lead and execute innovative marketing strategies to generate sales leads and enhance brand presence.
- Company: Dynamic client in Colchester seeking a passionate Marketing Manager.
- Benefits: Competitive salary of £50,000 plus profit-related bonus and structured hours.
- Other info: Office-based role with opportunities for professional growth and collaboration.
- Why this job: Be the driving force behind impactful marketing initiatives and work closely with a vibrant sales team.
- Qualifications: Proven B2B lead generation experience and proficiency in HubSpot and digital marketing tools.
We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester. You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in-house marketing resource. This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resources.
Responsibilities:
- Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
- Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
- Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
- Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
- Oversee website, SEO, and content marketing through WordPress.
- Manage social media and maintain an active online presence.
- Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
- Plan trade shows and events from start to finish.
- Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
- Support product launches and new business initiatives.
- Track KPIs and ROI, reporting directly to the Managing Director.
- Manage the marketing budget and potentially supervise future marketing staff.
Requirements:
- Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools.
- Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management.
- Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management.
- Competent using WordPress for content management and website administration.
- Strong working knowledge of Google Analytics 4, able to extract actionable insight from data.
- Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management.
- Comfortable briefing and managing external creative agencies and freelancers.
- Experience managing marketing budgets and producing structured management reports.
- Marketing degree or CIM qualification preferred; B2B sector experience essential.
- Experience working alongside a sales team in a lead-generation-focused environment.
Benefits:
- Salary- £50,000 basic
- Plus profit related bonus
- Hours: 7.30am - 4.30pm, 30mins for lunch.
- Please note- this is an office based role.
Marketing Manager in Colchester employer: Universal Business Team
Join a dynamic team in Colchester as a Marketing Manager, where you will have the opportunity to shape and execute innovative marketing strategies that drive business growth. Our company fosters a collaborative work culture that values creativity and initiative, offering competitive salaries, profit-related bonuses, and a structured environment for professional development. With a focus on employee growth and a supportive atmosphere, we empower our team members to thrive and make a meaningful impact in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Colchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Universal Business Team and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Universal Business Team are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Universal Business Team on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Universal Business Team. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Colchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Universal Business Team. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Universal Business Team:Show us that you’ve done your homework! In your application, briefly mention what you admire about Universal Business Team’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Universal Business Team
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Universal Business Team will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Universal Business Team, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
