At a Glance
- Tasks: Plan and optimise email marketing campaigns using Salesforce Marketing Cloud.
- Company: Join Univar Solutions, a global leader in chemical distribution.
- Benefits: Competitive pay, diverse benefits, and a focus on employee wellbeing.
- Other info: Collaborative environment with opportunities for growth and innovation.
- Why this job: Develop digital marketing skills while making a real impact on customer engagement.
- Qualifications: Experience with email marketing and strong organisational skills required.
The predicted salary is between 34650 - 42350 £ per year.
A Place Where People Matter. Start your career journey with Univar Solutions! Here you can make an impact on the world around you and accelerate your career in areas that energize and excite you.
Location: Bradford/ Hybrid
About the Role
We are looking for a creative and commercially minded EMEA Email & Digital Marketing Specialist to join our growing Digital team within the Ingredients + Specialties division. The primary focus of this role will be planning, building, managing, and optimising email marketing campaigns for the I+S division across EMEA using Salesforce Marketing Cloud. Working with colleagues across Sales, Product Management, Technical, and Marketing teams, you will help deliver targeted campaigns that support customer engagement, ecommerce growth, retention, and digital adoption. Alongside email marketing, you will support the management and optimisation of Ingredient + Specialties EMEA website content, including building and updating pages, developing campaign landing pages, and implementing SEO improvements. You will also support the effectiveness of our digital channels by helping monitor performance, maintain consistent brand standards, and identify opportunities to improve our email and website activity. This is an opportunity to develop practical digital marketing skills while supporting email campaigns, continuous improvement, and a positive customer experience.
Key Responsibilities
- Email Marketing & Automation
- Plan, build, test, and deploy email campaigns using Salesforce Marketing Cloud, managing the campaign calendar and prioritising requests from internal stakeholders.
- Develop targeted campaigns and automated customer journeys to support onboarding, retention, reactivation, cross-selling, upselling, and ecommerce growth.
- Use customer data, segmentation, and personalisation to deliver relevant communications aligned with customer behaviour, product interests, and business priorities.
- Monitor campaign performance, including engagement, conversions, and revenue attribution, producing reports and recommendations to improve effectiveness and ROI.
- EMEA Website Management & SEO
- Support the building, editing and publishing of website pages using the existing content management system (CMS), established templates, publishing processes, and brand guidelines.
- Help maintain industry, supplier and campaign landing pages to support regional marketing activities.
- Use website analytics and SEO tools to monitor performance and learn how content can be improved.
- Digital Channel Effectiveness & Brand Consistency
- Help identify opportunities to improve the consistency and quality of email and website activity.
- Ensure campaigns, website content, and digital assets align with brand guidelines, messaging, and digital best practices.
- Support improvements to workflows, quality checks, content management, and content delivery.
Skills & Experience
Essential
- Experience using email marketing software and managing end-to-end campaigns.
- Understanding of email marketing, audience segmentation, personalisation, and campaign optimisation.
- Confidence working with data to interpret campaign metrics and performance.
- Good organisational, project management, copywriting, and communication skills.
- Proficiency with Excel or similar reporting tools.
- Understanding of GDPR and responsible customer-data handling.
Desirable
- Experience with Salesforce Marketing Cloud, CRM systems, CMS or customer data platforms.
- Experience in B2B ecommerce, manufacturing, distribution, or industrial sectors.
- Understanding of SEO, including on-page optimisation, metadata, headings, and internal linking.
- Familiarity with Google Analytics 4, Tableau, Semrush, Looker Studio, or SEO platforms.
- Understanding of HTML/CSS for email editing or minor website adjustments.
Personal Attributes
- Creative and curious: Brings ideas, learns from data, and looks for ways to improve digital content.
- Organised and accountable: Manages priorities carefully, maintains accuracy, and follows through on tasks.
- Collaborative and adaptable: Communicates well, works effectively across teams, and supports changing digital priorities.
Why Join Us?
- Develop skills across email marketing, automation, website management, SEO, and digital optimisation.
- Help improve how we use digital channels to support business growth and customer engagement.
- Contribute to improving the digital customer experience and supporting ecommerce growth.
- Work closely with commercial, technical, product, and regional marketing teams as part of a digital team focused on innovation, operational effectiveness, and continuous improvement.
Univar Solutions is a leading, global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of our daily lives - from life-saving medicines and vitamins to hand sanitizers and industrial materials used for cleaning, construction, and more. Our global team of more than 9,500 employees support our vision to redefine distribution and be the most valued chemical and ingredient distributor on the planet!
We offer a Total Rewards package that includes market aligned pay and incentives as well as a diverse benefits offering to support our employees’ physical, emotional, and financial wellbeing.
Univar Solutions supports sustainable solutions for the world around us so that we can do our part to help keep our communities healthy, fed, clean, and safe! We are committed to a diverse workforce and a culture of inclusion. Together, we are building a culture that acknowledges and respects the unique experiences, perspectives, and expertise of every employee. Through our dedicated Employee Resource Networks, we provide the development and growth opportunities to empower us to redefine our industry while making a difference in our communities. Univar Solutions is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on their race, gender, sexual orientation, gender identity, religion, national origin, age, disability, veteran status, or other protected classification.
EU-EMEA Marketing Specialist in Bradford employer: Univar
Univar Solutions is an exceptional employer that values its employees by fostering a collaborative and supportive work culture in Caerphilly, Wales. With a strong emphasis on professional development, employees are encouraged to grow their skills and advance their careers while enjoying competitive benefits and a dynamic team environment. Join us to be part of a global leader where your contributions truly matter and where you can make a meaningful impact every day.
StudySmarter Expert Advice🤫
We think this is how you could land EU-EMEA Marketing Specialist in Bradford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Univar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Univar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Univar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Univar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EU-EMEA Marketing Specialist in Bradford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Univar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Univar:Show us that you’ve done your homework! In your application, briefly mention what you admire about Univar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Univar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Univar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Univar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
