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- Tasks: Lead research to uncover customer needs and translate insights into impactful marketing strategies.
- Company: Unity Trust Bank, committed to serving the common good with integrity and collaboration.
- Benefits: Inclusive culture, flexible working, and opportunities for personal and professional growth.
- Other info: Join a diverse team dedicated to innovation and community impact.
- Why this job: Make a real difference in shaping a fairer financial future for all customers.
- Qualifications: Passion for insights, strong analytical skills, and a desire to drive positive change.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Customer Insights Marketing Manager role at Unity Trust Bank.
Location: Birmingham/Hybrid | Permanent
Unity Trust Bank is committed to bold ambitions, straightforward in approach, inclusive thinking, and integrity and collaboration in all we do. We believe banking should serve the common good—and starts with understanding customers deeply and acting on what matters most to them.
As our Customer Insights Marketing Manager, you’ll lead in gathering and translating customer, market and competitor insights into actionable strategies that inform decision‑making across the business. From designing research programmes to championing our Insights Hub, you’ll ensure every voice—especially those of vulnerable customers—is heard and valued.
In line with Consumer Duty, you’ll help evidencing customer understanding and ensure our products, communications and services meet needs of those we serve. You’ll work closely with the Customer Council, act as its Secretariat, and support a culture of insight‑led decision making that puts customer outcomes at the heart of our marketing and commercial strategies.
Key Responsibilities
- Conduct and commission research to uncover customer needs, market trends and competitor positioning.
- Translate complex data into clear, actionable insights that inform marketing, product and commercial decisions.
- Lead the development of customer personas and Pen Portraits, including for vulnerable customer groups.
- Manage the Customer Satisfaction programme and ensure insights are accessible across the business via the Insights Hub.
- Support regulatory compliance by evidencing customer understanding and championing Consumer Duty.
If you’re passionate about turning insight into impact and want to help shape a fairer financial future, we’d love to hear from you.
The Full Job Description Is Available On Request.
We are proud to have an inclusive recruitment process, which we pride ourselves on flexing to be accessible to all. We believe inclusive and accessible recruitment opens our doors to a broader, more diverse talent pool—bringing in candidates with varied backgrounds, experiences, and perspectives. We strive for this diversity to strengthen our decision‑making, fuel creativity, and drive innovation across the bank.
If you are interested in joining the bank, we are committed to creating a process that meets your individual needs. We want to help you in whatever way you need to put your best, true self forward in our recruitment process, please reach out to Recruitment@unity.co.uk to discuss how we can collaborate with you on this.
If you require any this advert in a different or more accessible format, please contact Recruitment@unity.co.uk
Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Banking
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Customer Insights Marketing Manager employer: Unity Trust Bank
Contact Detail:
Unity Trust Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insights Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Unity Trust Bank and understanding their values. Be ready to discuss how your insights can align with their mission of serving the common good and supporting vulnerable customers.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you turned customer insights into actionable strategies. This will demonstrate your ability to make an impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Unity Trust Bank.
We think you need these skills to ace Customer Insights Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to reflect the values and mission of Unity Trust Bank, showing that you get what they stand for.
Showcase Your Insights Skills: As a Customer Insights Marketing Manager, you'll need to demonstrate your ability to gather and translate insights. Use your application to highlight relevant experiences where you've successfully turned data into actionable strategies.
Be Clear and Concise: Keep your application straightforward and to the point. Avoid jargon and make sure your key points shine through. Remember, clarity is key when communicating insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Unity Trust Bank
✨Know Your Customer Insights
Before the interview, dive deep into understanding customer insights and trends relevant to Unity Trust Bank. Familiarise yourself with their approach to customer needs, especially for vulnerable groups. This will show your genuine interest in their mission and how you can contribute.
✨Prepare Actionable Examples
Think of specific instances where you've successfully translated complex data into actionable insights. Be ready to discuss how these insights informed marketing or product decisions. This will demonstrate your ability to lead in gathering and translating customer insights effectively.
✨Familiarise with Consumer Duty
Brush up on the principles of Consumer Duty and how they apply to banking. Be prepared to discuss how you would ensure that products and services meet customer needs while championing compliance. This shows that you understand the regulatory landscape and its importance.
✨Engage with the Customer Council Concept
Research the role of a Customer Council and think about how you would support such a group. Prepare to discuss how you would facilitate insight-led decision-making and ensure every voice is heard. This will highlight your collaborative spirit and commitment to inclusivity.