Manager Audience Data and Analytics

We need an Audience and Analytics Manager to oversee the Unity Audience Hub, managing the full lifecycle of audience development, segmentation, and activation—from data sourcing to measuring commercial impact. This role is a unique blend of data, technology, and commercial strategy, focused on delivering impactful solutions for Unity's programmatic advertising clients and stakeholders using our first‑party data.

What you’ll be doing:

• Manage internal data pipelines to integrate all available Unity data into Audience Hub.
• Partner with technical teams (data science, ops, engineering, BI) to co‑develop solutions.
• Provide commercial teams with performance insights and an end‑to‑end data measurement framework.
• Develop a global data dictionary using proprietary Unity signals and manage the Audience Hub taxonomy.
• Support sales teams by building custom audience segments and measurement solutions.
• Provide operational support for daily tasks, including campaign setup, reporting, analysis, and RFP response.
• Serve as an audience insights specialist, understanding Unity’s global audience.
• Partner with product/commercial teams on research and data exploration to make strategic growth recommendations.
• Manage clean room operations for client first‑party data collaboration and provide insights to sales/GTM teams.
• Work with measurement partners to apply industry‑leading solutions and align objectives with outcomes.
• Drive cross‑platform measurement strategy and implementation to demonstrate media investment value.
• Oversee post‑campaign reporting for audience‑targeted campaigns, collaborating with Sales/Product to define KPIs and deliver actionable insights.

What we’re looking for:

• Programmatic ad experience, leveraging data and analytics.
• Audience data management, familiar with leading DMPs.
• Data management/modeling experience in cloud environments (GCP, Snowflake, etc.), including data clean rooms.
• Experience in the mobile gaming/app advertising ecosystem.
• Excellent technical writing, skilled in using LLMs for documentation.
• Solutions–oriented with strong analytical, critical thinking, and problem‑solving skills.

You might also have:

• Project management skills.
• Experience in in‑app environments and specifically within the mobile gaming eco‑system.
• Experience in applying your skills and knowledge in both US and non‑US international markets.

Additional information:

• Relocation support is not available for this position.
• Work visa/immigration sponsorship is not available for this position.

Benefits:

• Comprehensive health, life, and disability insurance.
• Commute subsidy.
• Employee stock ownership.
• Competitive retirement/pension plans.
• Generous vacation and personal days.
• Support for new parents through leave and family‑care programs.
• Office food snacks.
• Mental Health and Wellbeing programs and support.
• Employee Resource Groups.
• Global Employee Assistance Program.
• Training and development programs.
• Volunteering and donation matching program.

Life at Unity:

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.

If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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