Field Marketing Manager

We are seeking an enthusiastic and detail-oriented event professional to join our Global Events team. This EMEA-based role will manage the planning and execution of events, working closely with internal stakeholders from marketing, product, and sales teams to achieve company-wide goals and priorities. This person will manage various tasks as assigned on all elements of a program, including research, registration and list management, and vendor relations. This person needs to be an exceptional teammate who can handle multiple projects at once while being passionate about live events.

What you'll be doing:

• Own the end-to-end strategy, planning, and execution of corporate, sales, and field marketing events across EMEA, including trade shows, regional customer events, executive programs, and partner activations—ensuring each experience aligns with business goals and reinforces brand values.
• Partner closely with Sales and Regional Marketing to support pipeline-driving and demand-generation events, adapting execution models to local market needs.
• Lead all planning and logistics including venue sourcing and contracting, vendor and agency management, catering, transportation, A/V, and on-site execution.
• Coordinate event timelines, ensuring all deadlines are met and stakeholders are kept informed.
• Own event registration and attendance tracking using event platforms; collaborate with marketing operations to ensure accurate post-event reporting, lead flow, and ROI measurement.
• Oversee event budgets for assigned programs, including purchase order creation, approvals, and reconciliation in partnership with the Finance and Procurement teams, ensuring adherence to budgetary constraints.
• Analyze qualitative and quantitative event performance metrics, synthesize insights, and recommend improvements or optimizations to inform future regional and global programs.
• Serve as a trusted advisor to internal partners, bringing both big-picture perspective and executional expertise to help teams make informed decisions.
• Collaborate with Sales on event audience strategy, including invite lists, account prioritization, and follow-up motions.

What we're looking for:

• 5+ years of experience in field marketing, event marketing, or experiential marketing, with a strong focus on sales-aligned, pipeline-driving programs.
• Proven experience working cross-functionally with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies.
• Strong understanding of both ground-level execution and strategic context – able to zoom in on logistics while keeping sight of broader business and marketing goals.
• Highly organized and comfortable managing multiple concurrent programs with shifting priorities.
• A proactive and detail-oriented approach to problem-solving.
• Adaptable as deliverables and requests change mid-project.
• Ability to travel 30%.

Nice-to-have:

• Experience in the tech or gaming industry.
• Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting.
• Experience working with technology platforms such as Splash, Rainfocus, and the Google Suite.

Additional information:

• Relocation support is not available for this position.
• Work visa/immigration sponsorship is not available for this position.

Benefits:

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally:

• Comprehensive health, life, and disability insurance.
• Commute subsidy.
• Employee stock ownership.
• Competitive retirement/pension plans.
• Generous vacation and personal days.
• Support for new parents through leave and family-care programs.
• Office food snacks.
• Mental Health and Wellbeing programs and support.
• Employee Resource Groups.
• Global Employee Assistance Program.
• Training and development programs.
• Volunteering and donation matching program.

Life at Unity:

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators.

If you have a disability that requires accommodations to have a comfortable interview experience, please fill out this form to let us know.

This position requires knowledge of English to communicate with colleagues and partners worldwide.

Head hunters and recruitment agencies may not submit resumes through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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