At a Glance
- Tasks: Design and maintain systems that power our go-to-market engine for CFOs.
- Company: Unity Advisory, a modern advisory firm focused on innovative solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for real ownership.
- Other info: Join us to build something different and grow your career.
- Why this job: Make a direct impact in a fast-moving team and shape our market approach.
- Qualifications: 3-5 years in GTM systems, coding skills, and experience with modern GTM tools.
The predicted salary is between 56700 - 69300 £ per year.
Unity Advisory is a modern advisory business built for today's CFO, with connected solutions across finance, deals and tax. Focused on client outcomes, seasoned experts lead every engagement, in an operating model powered by AI and free from audit conflict.
This is a builder role. You'll help design, build and maintain the systems that power Unity Advisory's go-to-market engine — the data pipelines, outreach infrastructure, enrichment workflows and automation that gets us in front of the right CFOs and PE deal teams at the right moment. You think in code and workflows, not spreadsheets. You have hands-on experience with GTM tooling, know how to work with APIs, and are comfortable in a terminal as well as a slide deck. You'll work closely with senior stakeholders to keep the commercial machine fast, accurate and converting.
Responsibilities
- Support the build and maintenance of automated pipelines that enrich, segment and score target lists — CFOs at PE-backed businesses, finance leaders across our core sectors.
- Integrate data sources (Companies House, Dealroom, LinkedIn, news feeds) to surface trigger events: funding rounds, leadership changes, new deals.
- Build and manage multi-channel outreach sequences across email and LinkedIn using tools like Clay, Apollo or Instantly.
- Write and iterate on outreach copy — specific, well-timed, and nothing like a template.
- Automate follow-up cadences and meeting scheduling so senior team members stay focused on conversations, not admin.
- Contribute to the GTM tech stack — CRM, enrichment tools, sequencing platforms, AI tooling.
- Build and maintain reporting dashboards that show what's been sent, what's landed and what's converted.
- Identify and flag pipeline bottlenecks and implement fixes programmatically.
What You'll Bring
- 3–5 years of experience working with GTM systems in a B2B or SaaS environment.
- Solid coding ability — Python, JavaScript or similar.
- Comfortable building lightweight tools when off-the-shelf doesn't cut it.
- Hands-on experience with the modern GTM stack: Clay, Apollo, HubSpot, Instantly, LinkedIn Sales Nav, and AI tooling for enrichment and content generation.
- Comfortable with APIs, webhooks and no-code/low-code tools (Zapier, Make, n8n).
- Good written communication — you can write outreach copy as well as you can write code.
- Organised, structured and able to manage your own workload with minimal supervision.
Nice to Have
- Familiarity with the CFO, finance buyer or PE landscape.
- Exposure to ABM, pipeline analytics or event-based campaign execution.
- Experience contributing to a GTM function build-out.
Why This Role?
Real ownership, high visibility and the chance to see the direct impact of what you build. You'll work closely with a fast-moving team and play a meaningful role in shaping how a growing advisory firm goes to market. We're building something different — and we want people who want to build it with us.
We are committed to an inclusive recruitment process. If you need any adjustments at any stage, please let us know. We do not accept unsolicited CVs from third party agencies.
Go-to-Market Engineer employer: Unity Advisory
Unity Advisory is an exceptional employer, offering a dynamic and inclusive work environment where innovation meets expertise. As a Director in Managed Services, you'll have the unique opportunity to shape a new practice that leverages AI and automation, fostering both personal and professional growth while collaborating with top-tier partners. With a commitment to flexibility and a focus on meaningful client outcomes, Unity Advisory empowers its employees to thrive in their careers while making a significant impact in the advisory space.
StudySmarter Expert Advice🤫
We think this is how you could land Go-to-Market Engineer
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Unity Advisory!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Go-to-Market Engineer
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Unity Advisory, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Unity Advisory
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Unity Advisory’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
