Social Media Strategist

Develop comprehensive social media strategies, creating in-depth strategies for each channel, ensuring alignment with company objectives and target audience demographics.

Creating organic social media strategy, delivering innovative social media campaigns to drive engagement, brand awareness to achieve following, outreach and drive engagement and increase target audience

Taking a hands-on approach and responsibility for scheduling and management of pages on platforms like Facebook, Instagram, Twitter, LinkedIn and TikTok.

Extensive trend and competitor analysis using insights to refine social media strategies

Utilising analytical tools such as Google Analytics, Facebook Insights, and social media management platforms to monitor performance metrics and derive actionable insights.

Identify opportunities to opportunities to increase online presence, managing PR and influencer outreach

Delivering regular in-depth reports on social media strategy performance and insights along with actionable recommendations

Budget management

Experience in a strategic social media role is essential

Proven background in creating in-depth social media strategies across all channels

Strong understanding of social media algorithms, audience segmentation and targeting strategies.

Expertise in optimising and controlling engagement on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.

Proficiency in utilising analytical tools such as Google Analytics, Facebook Insights, and social media management platforms to monitor performance metrics and derive actionable insights.

Excellent communication skills, with the ability to convey complex ideas and data analysis findings to stakeholders effectively.

Detail-oriented approach with a strong emphasis on data accuracy and campaign performance tracking.

Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently.