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- Tasks: Lead social media strategy and create engaging content for millions across the North West.
- Company: Join United Utilities, a purpose-driven organisation focused on a greener future.
- Benefits: Enjoy 26 days holiday, bonuses, healthcare, gym discounts, and flexible benefits.
- Why this job: Make a real impact by shaping how communities understand vital services.
- Qualifications: Proven social media management experience and strong leadership skills.
- Other info: Hybrid work model with a supportive and inclusive workplace culture.
The predicted salary is between 28800 - 42000 ÂŁ per year.
Location: Lingley Mere, Warrington (Hybrid 2-3 days per week onsite)
United Utilities is delivering a stronger, greener healthier North West and we need a Social Media Manager who can bring that story to life. We are looking for a strong social media manager who can proactively communicate with millions of customers across the North West. This role is all about making sure people understand what we’re delivering, why it matters, and the benefits they’re paying for brought to life through clear, engaging, county‑specific content across our social channels. You’ll lead our social media strategy, shape the messages our customers see every day, and ensure we use the right channels in the right way to build trust, clarity and understanding.
This is your chance to shape how millions of people across our five counties understand the value of the service. You’ll lead our social media strategy, manage a growing team, and make sure our channels cut through with clear, engaging, reputationally smart content.
What you’ll be doing:
- Leading and mentoring a small social media team, setting clear processes and driving best practice.
- Owning and optimising our social media management platform (Sprinklr), ensuring high‑quality reporting, dashboards, insights and governance.
- Developing and delivering a social media strategy that builds trust, engagement and understanding across the North West.
- Creating county‑specific content that explains what we’re delivering, why it matters, and the benefits for customers.
- Managing paid social campaigns and working closely with marketing to maximise reach and value.
- Monitoring social media trends, risks and sentiment, supporting crisis communications and horizon scanning.
- Working collaboratively across the business to ensure timing, messaging and content align with wider priorities.
- Driving continuous improvement in digital content, production quality and channel performance.
What you’ll bring:
- Proven experience in social media management across all relevant channels.
- Strong understanding of social platforms, analytics, paid advertising and content best practice.
- Experience using enterprise social tools; Sprinklr experience is a real advantage.
- A strategic thinker who can translate complex issues into clear, customer friendly content.
- Confident leadership skills with the ability to guide, motivate and develop a team.
- A proactive mindset with strong judgement around timing, tone and reputational risk.
- Ability to work with diverse audiences and stakeholders across multiple counties.
- Creative flair paired with data‑driven decision‑making.
Benefits:
- 26 days’ holiday rising to 30 with service, plus bank holidays.
- Up to 10.5% bonus.
- Up to 14% employer pension contribution.
- 21% combined Performance‑related bonus.
- Company‑funded healthcare plan & private medical.
- Gym discounts, EV car scheme, ShareBuy and flexible benefits.
- Enhanced parental leave.
- Mental health first aiders and employee assistance support.
We’re committed to building an inclusive workplace that reflects the communities we serve. If you need adjustments during the recruitment process, we’ll support you.
Social Media Manager in Warrington employer: United Utilities
Contact Detail:
United Utilities Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in Warrington
✨Tip Number 1
Get your social media game on point! Before you even step into an interview, make sure you’re up to speed with the latest trends and best practices in social media management. Show us that you know how to engage audiences and create compelling content that resonates.
✨Tip Number 2
Network like a pro! Connect with current employees or industry professionals on LinkedIn. Ask them about their experiences and insights at United Utilities. This not only gives you insider knowledge but also shows your genuine interest in the company.
✨Tip Number 3
Prepare for scenario-based questions! Think about how you would handle specific social media challenges or crises. We want to see your strategic thinking and how you can translate complex issues into clear, customer-friendly content.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us that you’re serious about joining our mission to create a greener, healthier North West.
We think you need these skills to ace Social Media Manager in Warrington
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! We want to see how you can bring our story to life and engage with our audience. Share examples of your past work that demonstrate your creativity and strategic thinking.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Social Media Manager role. Highlight your experience with platforms like Sprinklr and how you've successfully managed campaigns in the past. This shows us you understand what we’re looking for!
Be Clear and Concise: We appreciate clarity, so keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. Remember, you’re showcasing your ability to communicate effectively, just like you would on our social channels!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our mission and values while you’re at it!
How to prepare for a job interview at United Utilities
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms relevant to the role. Understand their unique features, audience demographics, and best practices for engagement. This will show that you can hit the ground running and tailor content effectively.
✨Showcase Your Strategy Skills
Prepare to discuss your approach to developing a social media strategy. Bring examples of past campaigns where you’ve built trust and engagement. Highlight how you’ve used analytics to inform your decisions and improve performance.
✨Be Ready to Discuss Crisis Management
Given the importance of monitoring trends and sentiment, be prepared to talk about how you’ve handled potential crises on social media. Share specific instances where your proactive mindset helped mitigate risks and maintain brand reputation.
✨Demonstrate Leadership Experience
As this role involves leading a team, be ready to discuss your leadership style. Share examples of how you’ve mentored others, set clear processes, and driven best practices in previous roles. This will show you’re not just a manager, but a leader who inspires.
