At a Glance
- Tasks: Lead analysis of user behaviour and optimise digital experiences for top brands.
- Company: Join VML, a creative powerhouse part of WPP, known for innovative work.
- Benefits: Enjoy competitive salary, bonuses, training, and discounts with retailers.
- Other info: Embrace a culture of empathy, innovation, and courage in a hybrid work setting.
- Why this job: Make an impact on global brands while developing your skills in a dynamic environment.
- Qualifications: Experience in digital analytics and proficiency with tools like Google Analytics and Tableau.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
We are looking for a Senior Digital Insight Analyst & CRO to join our Data & Marketing team. In this role, you will lead the analysis of user behaviour across complex, multi-market digital environments—identifying key optimization opportunities and defining data-driven strategies to elevate user experiences and boost conversion performance.
What will you do?
- Customer Journey & CRO Strategy: Lead funnel and behavioral analysis across digital touchpoints, collaborating closely with CRO and product teams to design, run, and evaluate experimentation initiatives (A/B testing, incrementality analysis, and heuristic reviews).
- Advanced Analytics & AI: Perform statistical analyses and leverage AI capabilities to accelerate insight generation, separating signal from noise to understand the business impact of optimization efforts.
- Dashboards & Reporting: Design, maintain, and present intuitive performance dashboards, measurement frameworks, and executive reports featuring key behavioural findings and strategic recommendations.
- Data Quality & Governance: Partner with Analytics Engineering and Data teams to define robust KPIs and ensure high tracking quality and data consistency.
- Mentorship & Team Support: Provide guidance and support to junior analysts within the team.
What are we looking for?
- Proven Domain Expertise: Strong background in digital analytics, behavioural analytics, or CRO, with hands-on experience navigating complex environments and engaging with multiple stakeholders.
- Technical & Tooling Proficiency: Proficient with modern analytics tools (e.g., Google Analytics 4, Amplitude). Skilled with BI platforms (Tableau, Power BI, Looker). Basic-to-intermediate SQL knowledge is a strong plus.
- Analytical & Statistical Acumen: Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis to evaluate incrementality.
- Communication & Storytelling: Ability to translate complex datasets into actionable business recommendations through clear communication and compelling data storytelling.
- Forward-Thinking Mindset: A curious, business-oriented approach with an active interest in leveraging AI to enhance data exploration and insight generation.
What we can offer you:
- Discretionary bonus scheme
- Training opportunities
- Competitive pension
- Medical insurance
- Life assurance
- Social events
- Opportunities to buy and sell holidays
- Family friendly policies
- Discounts with hundreds of retailers
- Much more
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Digital Insight Analyst in Manchester employer: United States Digital Space LLC
At our company, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions diversity and inclusion. With a strong focus on employee growth, we provide clear career paths, personal learning budgets, and generous benefits such as private healthcare and a flexible work-from-abroad policy. Join us in London and be part of a team dedicated to making a positive impact through greener travel choices while enjoying the perks of a supportive and innovative environment.
Contact Details:
United States Digital Space LLC Recruitment Team
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