Senior Data Insights Consultant in London

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

Do you have strong data and analytical skills, with a passion for shaping business strategy? Can you architect, build, and apply modern data models to deliver impactful marketing insights? Are you seeking an exciting role with significant opportunities for leadership and growth?

As our new Senior Data Insights Consultant, you will join our growing Technology and Data team. Here, you will be a key leader in helping our clients make data-driven decisions to enhance their digital communication on an enterprise scale. This entails designing, enabling, and delivering complex data solutions and integrations for various campaign platforms.

Your tasks will include:

• Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies.
• Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making.
• Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance.
• Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps.
• Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact.
• Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business.
• Helping drive agentic AI adoption, exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.
• Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce.
• Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth.
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service our clients coherently.

What do you bring to the table?

• A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions.
• Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use.
• Write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness.
• Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design).
• Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security.
• Develop and manage DBT transformations using layered architecture, including testing and documentation best practices.
• Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS).
• Work collaboratively using GitHub, following structured branching, pull request, and code review workflows.
• Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights.
• Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric).
• Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud).

Interpersonal skills

• Technical stakeholder management and influence: A proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders.
• Communication and storytelling: Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences.
• Consultative and solutions-oriented mindset: The ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions.
• Leadership and mentorship: Proven experience in coaching and mentoring junior team members.
• Autonomy and critical thinking: You are a self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions.

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper-personalisation at scale, marketing automation and CRM.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.