At a Glance
- Tasks: Lead our CRM program, driving engagement through innovative messaging and automation.
- Company: Join TTG, the global leader in cultural e-commerce and live experiences.
- Benefits: Enjoy hybrid work, generous leave, complimentary event tickets, and professional development support.
- Other info: Diverse and inclusive workplace committed to ethical practices and employee well-being.
- Why this job: Make a real impact in the world of live events with cutting-edge technology and creativity.
- Qualifications: 8+ years in CRM marketing, strong analytical skills, and a passion for theatre.
The predicted salary is between 75600 - 92400 £ per year.
About the company: The company (TTG) is the global e-commerce leader for cultural experiences, designing frictionless discovery and purchase journeys through innovative product design and industry-leading technology. Our portfolio of brands includes TodayTix, New York Theatre Guide, London Theatre, Show-Score, Arthouse, Arthouse London, and Secret Cinema, connecting millions of customers with the best in live entertainment. Powered by vast data and insights, TTG helps theatres, producers, and cultural institutions reach highly engaged audiences and unlock meaningful revenue, transforming how tickets are sold across the world. In 2025, TTG entered a new chapter as part of MARI, the global events and experiences company powering world-defining live experiences.
Life at the company: We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact. New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development. Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans who love theatre and live experiences.
About the Role: We're looking for a strategic, hands-on Director of CRM and Lifecycle Marketing to own our CRM program, every email, push, and SMS we send to millions of theatre and event-goers, and to lead the team that runs it. CRM is how we turn interest into action across a customer's life with us: getting new customers to their first show, keeping our best customers coming back, and winning back the ones who've drifted. You'll own that messaging end to end and be the person the company trusts on anything CRM.
What Success Looks Like:
- Repeat purchase and retention climb among addressable customers.
- More new customers make a first and second purchase, and make it sooner, as onboarding messaging turns a trial into a habit.
- Revenue from CRM channels grows as a share of total and is trusted as incremental, not just attributed.
- A Next Best Action model is live and increasingly automated.
- You've become the company's clear owner of CRM.
What You'll Do:
- Own the CRM program end to end - set the strategy and roadmap for every email, push, and SMS.
- Make AI and automation core - push the program from batch campaigns to an automated, AI-driven Next Best Action model.
- Lead full-lifecycle messaging - from user onboarding through repeat, winback, and loyalty.
- Explore new channels and surfaces - pilot opportunities like WhatsApp and in-app messaging.
- Lead and develop the team - coach the CRM team, prioritize sharply, and raise the bar on both execution and analysis.
- Make CRM provably incremental - establish holdout testing and reporting.
- Partner closely with product and data - work hand in glove to connect CRM messaging with the wider customer experience.
We're Looking For Someone With:
- 8+ years in CRM, lifecycle, or messaging marketing, including experience leading and developing a team.
- A track record of driving repeat purchase, retention, and LTV ideally at a marketplace or other high-frequency consumer business.
- Proven experience moving a program beyond batch-and-blast to triggered, automated, decisioned messaging.
- Hands-on depth with a modern CRM/messaging platform (we use Iterable) and strong customer segmentation.
- An enthusiasm for leveraging AI and emerging technologies to innovate our CRM strategies.
- Strong analytical rigor.
- A full-ownership mindset.
Good To Know: The company takes care of our team. We’re proud to offer a generous suite of benefits, including a hybrid work environment, flexible 'work from anywhere', generous pension match, complimentary tickets to shows and events, and more.
The company is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on any characteristic protected by law.
Director, CRM & Lifecycle Marketing employer: United States Digital Space LLC
As an AI Program Manager at our innovative AI work platform, you'll be part of a dynamic team that values transparency and ownership, empowering you to make a real impact on how organizations operate. With competitive salaries, comprehensive benefits, and ample opportunities for professional growth through dedicated learning and development initiatives, you'll thrive in a collaborative global culture that spans major cities worldwide. Join us to shape the future of AI adoption and drive efficiency across teams while working in an environment that celebrates ambition and creativity.
Contact Details:
United States Digital Space LLC Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director, CRM & Lifecycle Marketing
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We think you need these skills to ace Director, CRM & Lifecycle Marketing
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