Director, Business Intelligence

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

This role is within Mindshare, a leading brand within WPP Media, where you will be responsible for the strategy, development, and operations of Estée Lauder’s data infrastructure and visualisation ecosystem. This role oversees the end-to-end data flow — from ingestion and transformation within GCP to delivery through Power BI dashboards — ensuring scalable, consistent, and high-quality data solutions across markets. The role will establish global standards, drive operational excellence, and partner with regional teams and clients to enable data-driven decisioning. Supported by a mix of FTE and project-based resources, this position is accountable for building and governing both the data operations framework and dashboarding capabilities.

• Data Operations (GCP, Adverity, Data Pipelines)
• Lead the roll-out and on-going maintenance of a custom instance of WPP’s Measure “Campaign Performance” platform, which leverages Adverity, SQL via DBT, Microsoft PowerBI, and Google Cloud Platform (GCP).
• Partner with the Client Analytics team to deliver on Learning Agenda and Measurement Plan priorities in both raw and visualised data.
• Manage a roadmap and backlog of features in support of ELC’s evolving BI needs.
• Coordinate with local market stakeholders to support or lead the development of key-market-specific features.
• Own and manage the global GCP environment, including data ingestion, transformation, and governance.
• Oversee integration of data sources via Adverity and other pipelines, ensuring reliability and scalability.
• Define and implement business rules for data harmonisation and transformation.
• Partner with Campaign Performance Product/Enablement and Custom Measure Consulting teams on platform evolution and requirements.
• Establish and maintain operational processes, documentation, and quality controls across data workflows.

• Skills and Experience
• Data Visualisation (Power BI / Dashboarding)
• Take an expansive view of business intelligence and data visualisation, delivering best-in‑class dashboards and data exploration tools for media reporting, media plan visualisation, investment, and operations reporting.
• Own the global dashboarding ecosystem, including data flow from GCP to Power BI solutions.
• Define and govern filtering logic, metric definitions, and visualisation standards.
• Lead the roadmap for dashboard enhancements, scalability, and performance optimisation.
• Ensure consistency across global dashboards while enabling regional customisation where needed.

• Data Sharing & Client Partnership
• Partner with client teams to enable and manage GCP-to-GCP data sharing solutions.
• Act as the primary point of contact for data infrastructure and visualisation across stakeholders.
• Translate business and client requirements into scalable data and reporting solutions.

• Global Governance & Regional Enablement
• Define global standards for data models, business rules (including taxonomy applicability and adherence), and dashboarding frameworks.
• Coordinate with regional teams on requirements, localisation needs, and adoption.
• Balance global consistency with flexibility for market-specific use cases.

• Team & Delivery Management
• Lead a hybrid team of FTE and project-based engineering, business intelligence/visualisation, and governance resources to deliver against roadmap.
• Set priorities, manage delivery, and ensure alignment across multiple workstreams.
• Drive continuous improvement in processes, tools, and operating model.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location.