Senior Product Marketing Manager, Business Banking in Cardiff

We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save, invest and combine their pensions with us. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award-winning customer service, we have a long history of creating magical moments for our customers! We’re not about selling products - we want to solve problems and change lives through the company.

About Business Banking at the company: Since its launch five years ago, the company Business Banking has been dedicated to delivering the very best of the company to small businesses. Today, it's an award-winning service, empowering over 1 million businesses across the UK. As the company expands across Europe, Business Banking is entering its next phase: adapting our products and proposition for small businesses in new markets, while continuing our mission to make money work for businesses.

The Role: We’re looking for several Senior PMMs to own Product Marketing for entire products and experiences. A useful distinction - at the company, Product Marketing starts upstream in product-market fit. We're embedded in squads with Product Managers, Data Scientists, Designers, User Researchers, and Sales, bringing the voice of the customer and market into what we build, how we position it, and how we take it to market. We own customer and market understanding, positioning, proposition, launch strategy, and sales enablement. We then partner closely with Integrated Marketing, who lead campaign strategy, creative direction, channel execution, and growth. Together, we build the right products and help them succeed in market. This is a senior individual contributor role. You’ll own Product Marketing for a product end-to-end: understanding customers, shaping product strategy, defining positioning, and helping bring launches to market.

Where you could join: Business Banking EU. Business Banking is entering its next phase of growth as we expand beyond the UK. In this role, you’ll define how the company Business Banking succeeds in new European markets - understanding local customer needs, building the proposition that translates our core product into local relevance, and working across Product, Growth, Marketing, and local teams to bring those products to market. This is a senior role for someone with high autonomy who loves turning dense customer and market insight into practical decisions about what should launch.

Key Responsibilities:

• Set Product Marketing Strategy for a set of products. You’ll define a one-year Product Marketing strategy for a major area of Business Banking, connecting customer insight, market opportunity, and commercial priorities into a clear direction for the product area, rather than one individual product, with measurable business outcomes.
• Develop differentiated positioning & messaging: You’ll create compelling positioning, messaging, and value propositions that differentiate the company in the market and resonate with different customer segments. You’ll build messaging frameworks that Product, Sales, Integrated Marketing, and broader marketing teams use consistently across launches and customer journeys.
• Drive competitive intelligence and market insights: You’ll build and maintain the market view for your product area. You’ll become the recognised authority on your customer segment and competitive landscape, building a coherent view of the market from customer research, commercial data, competitor intelligence, and Sales insight. Your recommendations will shape product strategy, positioning, go-to-market, and commercial priorities across the Business Banking collective.
• Shape product strategy across markets. You’ll partner closely with Product, Research, Design, and Data to identify customer problems, market opportunities, and competitive gaps that influence roadmap priorities. Your customer and market insight will shape what we build, not just how we bring it to market.
• Set the go-to-market strategy for priority products and markets. You’ll define what audiences we prioritise, why they would choose the company, what needs to be true for them to switch and stay, and what success looks like - giving Product, Sales, Marketing, and local market teams a shared strategic direction for how the product enters or scales in market.
• Own product representation across the customer journey. You’ll define the core proposition and value messages that should carry through key customer and sales touchpoints, so customers consistently understand why the product matters. You’ll partner with teams across Product, Sales, Marketing, CRM, and local markets to make sure the customer experience reflects the agreed positioning.
• Enable localisation: You’ll work with local market teams to determine what should remain globally consistent and what should adapt locally, ensuring positioning, customer journeys, and launches resonate in each market while strengthening the overall the company Business Banking proposition.

This is for you if:

• You're recognised for your Product Marketing expertise. You're comfortable owning Product Marketing across a product area or market, and people seek your perspective on customers, competitors, positioning, and product strategy.
• You bring senior stakeholders with you & thrive in cross-functional environments. You work effectively across Product, Sales, Growth, Marketing, and Research, building alignment around difficult decisions and helping teams make confident product and commercial choices.
• You raise the quality of the work around you. You enjoy mentoring less experienced PMMs, sharing your expertise, and improving how the team works through better frameworks, feedback, and knowledge sharing.

The Interview Process: Our interview process involves three main stages: Initial Call (45mins), Case Study Presentation (1hour), x2 final interviews via Google Meet (45mins for each interview). This process should take around 3-4 weeks - your schedule is really important to us, so we promise to be as flexible as possible!

What’s in it for you:

• £80,000 - £105,000 as a base salary
• This role will be based out of our London office next to Liverpool Street station in a hybrid approach of office based and home working, or remotely within the UK
• We offer flexible working hours and trust you to work enough hours to do your job well, at times that suit you and your team.
• Learning budget of £1,000 a year for books, training courses and conferences
• And much more, see our full list of benefits here

Equal opportunities for everyone: Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at the company. At the company, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us. This is integral to our mission of making money work for everyone.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.