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For Companies At a Glance
- Tasks: Lead the digital platforms for a dynamic sports league, enhancing fan experiences and engagement.
- Company: Join a bold challenger sports league with a vision to unite rugby cultures globally.
- Benefits: Full-time role with opportunities for creativity, collaboration, and professional growth.
- Why this job: Shape the future of fan engagement in sports while working with innovative digital tools.
- Qualifications: Experience in product ownership and a passion for sports and fan engagement.
- Other info: Be part of a vibrant team that values creativity, bravery, and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
The URC is a challenger sports league with a bold vision: to unite diverse rugby cultures and deliver world-class entertainment to fans worldwide. As our digital footprint expands, we are focused on creating products and experiences that strengthen the connection between fans, partners, and the competition.
The Digital Platforms Product Lead will act as the product owner for URC’s digital ecosystem. This role defines the roadmap, drives product innovation, and ensures platforms support URC’s audience growth, brand, and commercial goals. You will be responsible for shaping fan journeys, gathering feedback, and prioritising features across web, app, OTT, CRM/CDP, and engagement tools. Day-to-day, you will manage platform settings, support marketing campaigns, and deliver experiences that put fans at the heart of the URC. This role combines creativity and product vision with enough technical literacy to work closely with the Senior Marketing Manager, Technology Lead and external developers. It is suited to someone who is equally comfortable brainstorming new features, tweaking CMS settings, and presenting product strategies to stakeholders.
Responsibilities
- Own the vision and roadmap for URC’s digital platforms (web, app, OTT, CRM/CDP, fan engagement).
- Align platform development with URC’s brand, fan growth, and commercial strategies.
- Prioritise new features and improvements based on fan insight, partner needs, and budget.
- Work with UX designers to optimise fan journeys (onboarding, ticketing, highlights, loyalty).
- Manage CMS, CRM, CDP, and app settings for campaigns, notifications, and platform content.
- Track adoption, performance, and engagement across platforms to produce actionable insights.
- Coordinate with clubs and unions to support their use of URC-provided platforms.
- Develop documentation, training materials, and onboarding resources for both internal and external users.
- Act as product consultant for Outlier clients: gather requirements, shape delivery plans, and guide onboarding.
- Represent URC professionally in workshops, client meetings, and product demonstrations.
Candidate Profile
- Experience in product ownership, digital platform management, or similar roles.
- Creative and commercially minded, with an understanding of fan engagement in sport.
- Confident working in CMS, CRM/CDP dashboards, and app/OTT consoles.
- Strong communicator, able to translate fan and partner needs into clear product requirements.
- Comfortable balancing day-to-day operational delivery with long-term strategic thinking.
- Able to collaborate effectively with technical colleagues and external suppliers.
- Curious, proactive, and aligned with URC values: Aim to Amaze, Be Brave, Lead from Your Position, Act as One Team United.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Design, Art/Creative, and Information Technology
Digital Platforms Product Lead in England employer: United Rugby Championship
Contact Detail:
United Rugby Championship Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Platforms Product Lead in England
✨Tip Number 1
Network like a pro! Reach out to people in the rugby and digital product space. Attend events, join online forums, and connect with folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for rugby and digital platforms! When you get the chance to chat with potential employers, share your ideas on fan engagement and product innovation. Let them see how your vision aligns with their goals at URC.
✨Tip Number 3
Prepare for interviews by diving deep into URC’s digital presence. Familiarise yourself with their platforms and think about how you could enhance the fan experience. Bring fresh ideas to the table that demonstrate your understanding of their audience and brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the URC team and contributing to their exciting journey.
We think you need these skills to ace Digital Platforms Product Lead in England
Some tips for your application 🫡
Show Your Passion for Rugby: When you're writing your application, let your love for rugby shine through! We want to see how you connect with the sport and its fans. Share any experiences or insights that highlight your enthusiasm for enhancing fan engagement.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Digital Platforms Product Lead role. We’re looking for someone who understands our vision and can align their skills with our goals, so don’t hold back on showcasing relevant experience!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Use bullet points if it helps – we want to see what makes you a great fit without wading through too much text!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at United Rugby Championship
✨Know the URC Inside Out
Before your interview, dive deep into the URC's mission and values. Understand their vision for uniting diverse rugby cultures and how they aim to enhance fan engagement. This knowledge will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Product Ownership Skills
Be ready to discuss your experience in product ownership and digital platform management. Prepare specific examples of how you've defined roadmaps, prioritised features, and driven product innovation in previous roles. Highlight your ability to balance creativity with technical literacy, as this is crucial for the Digital Platforms Product Lead position.
✨Demonstrate Fan-Centric Thinking
Since the role focuses on enhancing fan journeys, think about how you can bring fan insights into your discussions. Prepare to share ideas on optimising onboarding, ticketing, and loyalty experiences. Showing that you can translate fan needs into actionable product strategies will set you apart.
✨Communicate Clearly and Confidently
Strong communication is key for this role. Practice articulating your thoughts clearly, especially when discussing technical concepts or product strategies. Be prepared to explain how you would collaborate with UX designers and technical teams, ensuring everyone is aligned towards the same goals.