Digital Products Manager

Background

In a world turning inwards, it is the diversity of the United Rugby Championship – URC, that sets us apart from other club rugby competitions. We are bigger, bolder, and stronger.

Each week, teams from five rugby powerhouse nations – Ireland, Wales, Scotland, Italy, and South Africa – cross hemispheres to compete for the right to be champion. Every match brings together contrasting rugby styles, cultures, languages, and identities.

Our mission is to bring fans closer to this drama by using the power of rugby to unite people socially and emotionally. Our brand positioning, A Different League, is a statement of intent to stand apart from other rugby competitions. It reflects the diversity of our teams and supporters, while setting a bold, challenger mindset for the URC brand.

URC Seasons 1, 2 and 3 delivered significant growth across broadcast audiences, first-party data, social media followers, and live attendances. Commercially, the league is stronger than ever, with global brands choosing the URC as a platform to connect with consumers and amplify their message.

The next stage is to deepen the relationship between the URC, our partners, and our fans – offering new and more engaging experiences. To achieve this, the URC is seeking highly motivated, skilled, and forward-thinking individuals to join our team.

The Role

Working closely with the Head of Marketing – Growth & Technology and Senior Marketing Manager, the Digital Platforms Manager will support the management of URC’s fast-growing digital ecosystem. You will play a central role in coordinating the wide range of platforms and providers that power URC’s web, app, OTT, CRM, and fan engagement products, while helping to deliver new digital initiatives that strengthen the league’s offering.

This role requires an organised and proactive individual who can balance day-to-day operational oversight with longer-term project delivery. You will monitor and manage URC’s key technology providers, including Eluvio, WP Engine, WSC, Oval, Two Circles, Auth0, Superbru, Azzuu, AWS, Tata, Apple, Google, and OneSignal, ensuring smooth operations, timely issue resolution, and effective collaboration.

Alongside supporting matchday technology and daily platform operations, you will be involved in the rollout of URC’s new in-house platforms, including the injury surveillance system, the NLP + RAG AI dashboard, and Project Outlier (App + Web + CMS + CDP + Stats).

Crucially, this position offers the opportunity to help shape URC’s technology foundations at a defining moment in its journey. In addition to internal platform delivery, this role plays a vital part in supporting external clients who have adopted URC-developed technology. URC will be developing new products to launch to the market.

The successful candidate will therefore act as a consultant and project lead, working with clubs, federations, and rights holders. You’ll gather requirements, shape delivery plans, liaise with clients and offshore developers, and oversee the successful implementation of digital products. This part of the role requires strong communication, patience, and the ability to speak with clarity and confidence to both technical and non-technical stakeholders. Your ability to build trust and provide a calm, solutions-focused presence will be key to the role\’s success.

The Candidate

You have experience working with digital platforms and technology providers, with a strong understanding of how they support rights-holders and fans. You have a background in managing or supporting technology ecosystems and can demonstrate success in helping to deliver consistent, reliable services that underpin growth and engagement. This role requires someone who is organised, detail-focused, and comfortable working across multiple platforms at once.

You should bring curiosity and a willingness to learn, alongside the ability to work with both technical and non-technical stakeholders. Equally, you must understand how digital platforms connect; from OTT and apps to CRM and fan engagement, and be eager to play a role in shaping the way URC delivers these services.

The successful candidate will have a positive mindset, be a team player, show confidence in their approach, and be aligned with the URC core values: Aim to Amaze, Be Brave, Lead from your Position, Act as one Team United.

Requirements

• Experience managing or supporting digital platforms and communities
• Understanding of web, app, OTT, and CRM systems and how they connect in a D2C environment
• Knowledge of the sports industry and a strong interest in technology-driven fan engagement
• Awareness of current digital, media, and fan engagement trends
• Comfortable managing a varied set of stakeholders: suppliers, vendors, clubs, unions, and internal teams
• Technical awareness of cloud platforms, authentication, and data workflows, with the ability to work alongside experts to improve processes and shape business needs
• Experience working with multiple technology providers across hosting, data, and fan-facing platforms
• Ability to interpret and present complex technical requirements clearly and persuasively to URC leadership and partners
• Relatable and approachable, with the ability to build strong, lasting relationships
• Strong sense of ownership and pride in contributing to URC’s technology strategy
• Willingness to work flexibly in line with the rugby calendar, including matchdays
• Excellent organisational and multitasking skills, with the ability to adapt quickly
• Strong communication skills, both written and verbal

Responsibilities

• Support the delivery and smooth operation of URC’s technology ecosystem, including web, app, OTT, CRM/CDP, and fan engagement platforms
• Coordinate and manage relationships with key technology providers: Eluvio, WP Engine, WSC Sports, Oval, Two Circles, Auth0, Superbru, Azzuu, AWS, Tata Communications, Apple, Google, and OneSignal
• Assist and support with D2C Campaign fulfilment
• Oversee app store submissions and updates, ensuring compliance with Apple and Google requirements
• Monitor and report on platform performance, uptime, and fan usage across digital products
• Support the rollout and operation of new internal platforms, including the injury surveillance system, NLP + RAG AI dashboard, and Project Outlier (App + Web + CMS + CDP + Stats)
• Manage data flows and integrations between platforms, escalating issues where needed
• Work with clubs and unions to support their use of URC-provided platforms and tools
• Assist with documentation, training materials, and support processes for stakeholders
• Track and report on campaign performance, platform adoption, and usage trends
• Proactively monitor industry and technology trends to identify areas for improvement
• Provide reporting to URC leadership on technology operations and supplier performance
• Act as a product consultant for external clients using URC-developed platforms (via Outlier), ensuring smooth onboarding and adoption
• Gather client requirements and translate them into clear project plans and technical briefs
• Liaise between clients and offshore development teams to ensure successful and timely implementation
• Provide ongoing support to partners using URC/Outlier technology, including troubleshooting and performance optimisation
• Represent URC with professionalism and authority in client meetings, workshops, and training sessions
• Develop and maintain documentation and resources to support client delivery and long-term platform usage
• Help identify common client needs to inform future product development and enhancements

On-the-job training will be provided.

• All Role Holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information (including personal information kept on computer or other media) made unlawfully outside the proper course of duty will be treated as a serious disciplinary offence.
• Personal circumstances must allow the candidate to work extended hours on occasion during times of peak activity, including evenings and weekends.
• The role description, person specification, role grade and role title may be subject to change at the discretion of the URC and in accordance with business developments. Any changes will be communicated to the role holder as appropriate.
• The role is based at our Victoria, London Office with a hybrid work policy.

If you are interested in the role and believe you’re ‘the one’, please submit your application by 15th September 2025. You can also email your application to tech@unitedrugby.com.

United Rugby Championship will endeavour to respond to all job applications; however, please consider that we receive a high volume of applications, and this may not always be possible.