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For Companies At a Glance
- Tasks: Manage URC's digital platforms and enhance fan engagement through innovative technology solutions.
- Company: Join the United Rugby Championship, a diverse league uniting rugby fans across five nations.
- Benefits: Enjoy a hybrid work policy, flexible hours, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of rugby technology and fan experiences.
- Qualifications: Experience with digital platforms, strong communication skills, and a passion for sports technology required.
- Other info: On-the-job training provided; must be willing to work during peak times, including matchdays.
The predicted salary is between 36000 - 60000 £ per year.
Overview
United Rugby Championship (URC) is seeking a Digital Platforms Manager to support URC’s fast-growing digital ecosystem. The role coordinates the range of platforms and providers powering URC’s web, app, OTT, CRM, and fan engagement products, and helps deliver new digital initiatives that strengthen the league’s offering.
The successful candidate will act as a consultant and project lead, working with clubs, federations, and rights holders to gather requirements, shape delivery plans, liaise with clients and offshore developers, and oversee successful implementation of digital products. Strong communication with both technical and non-technical stakeholders is essential.
On-the-job training will be provided.
URC will be developing new products to launch to the market and this role offers the opportunity to help shape URC’s technology foundations at a defining moment in its journey.
The Role
Working closely with the Head of Marketing – Growth & Technology and Senior Marketing Manager, the Digital Platforms Manager will:
- Support the management of URC’s digital ecosystem (web, app, OTT, CRM, fan engagement products).
- Coordinate and manage relationships with key technology providers including Eluvio, WP Engine, WSC Sports, Oval, Two Circles, Auth0, Superbru, Azzuu, AWS, Tata Communications, Apple, Google, and OneSignal.
- Assist and support with direct-to-consumer (D2C) campaign fulfilment.
- Oversee app store submissions and updates, ensuring compliance with Apple and Google requirements.
- Monitor and report on platform performance, uptime, and fan usage across digital products.
- Support the rollout and operation of new internal platforms (injury surveillance system, NLP + RAG AI dashboard, Project Outlier: App + Web + CMS + CDP + Stats).
- Manage data flows and integrations between platforms and escalate issues as needed.
- Work with clubs and unions to support their use of URC-provided platforms and tools.
- Assist with documentation, training materials, and support processes for stakeholders.
- Track and report on campaign performance, platform adoption, and usage trends.
- Proactively monitor industry and technology trends to identify areas for improvement.
- Provide reporting to URC leadership on technology operations and supplier performance.
- Act as a product consultant for external clients using URC-developed platforms (via Outlier) ensuring smooth onboarding and adoption.
- Gather client requirements and translate them into clear project plans and technical briefs.
- Liaise between clients and offshore development teams to ensure successful and timely implementation.
- Provide ongoing support to partners using URC/Outlier technology, including troubleshooting and performance optimisation.
- Represent URC with professionalism and authority in client meetings, workshops, and training sessions.
- Develop and maintain documentation and resources to support client delivery and long-term platform usage.
- Help identify common client needs to inform future product development and enhancements.
The Candidate
You have experience with digital platforms and technology providers, with a strong understanding of how they support rights-holders and fans. You should be organised, detail-focused, and comfortable working across multiple platforms at once. You should be curious, willing to learn, and able to communicate with both technical and non-technical stakeholders. You should understand how digital platforms connect from OTT and apps to CRM and fan engagement, and be eager to shape URC’s service delivery.
You should have a positive mindset, be a team player, and align with URC core values: Aim to Amaze, Be Brave, Lead from your Position, Act as one Team United.
Requirements
- Experience managing or supporting digital platforms and communities
- Understanding of web, app, OTT, and CRM systems and how they connect in a D2C environment
- Knowledge of the sports industry and a strong interest in technology-driven fan engagement
- Awareness of current digital, media, and fan engagement trends
- Comfortable managing a varied set of stakeholders: suppliers, vendors, clubs, unions, and internal teams
- Technical awareness of cloud platforms, authentication, and data workflows, with the ability to work with experts to improve processes and shape business needs
- Experience working with multiple technology providers across hosting, data, and fan-facing platforms
- Ability to interpret and present complex technical requirements clearly and persuasively to URC leadership and partners
- Relatable and approachable, with the ability to build strong, lasting relationships
- Strong sense of ownership and pride in contributing to URC’s technology strategy
- Willingness to work flexibly in line with the rugby calendar, including matchdays
- Excellent organisational and multitasking skills, with the ability to adapt quickly
- Strong communication skills, both written and verbal
Responsibilities
- Support the delivery and smooth operation of URC’s technology ecosystem, including web, app, OTT, CRM/CDP, and fan engagement platforms
- Coordinate and manage relationships with key technology providers: Eluvio, WP Engine, WSC Sports, Oval, Two Circles, Auth0, Superbru, Azzuu, AWS, Tata Communications, Apple, Google, and OneSignal
- Assist and support with D2C campaign fulfilment
- Oversee app store submissions and updates, ensuring compliance with Apple and Google requirements
- Monitor and report on platform performance, uptime, and fan usage across digital products
- Support the rollout and operation of new internal platforms, including the injury surveillance system, NLP + RAG AI dashboard, and Project Outlier (App + Web + CMS + CDP + Stats)
- Manage data flows and integrations between platforms, escalating issues where needed
- Work with clubs and unions to support their use of URC-provided platforms and tools
- Assist with documentation, training materials, and support processes for stakeholders
- Track and report on campaign performance, platform adoption, and usage trends
- Proactively monitor industry and technology trends to identify areas for improvement
- Provide reporting to URC leadership on technology operations and supplier performance
- Act as a product consultant for external clients using URC-developed platforms (via Outlier), ensuring smooth onboarding and adoption
- Gather client requirements and translate them into clear project plans and technical briefs
- Liaise between clients and offshore development teams to ensure successful and timely implementation
- Provide ongoing support to partners using URC/Outlier technology, including troubleshooting and performance optimisation
- Represent URC with professionalism and authority in client meetings, workshops, and training sessions
- Develop and maintain documentation and resources to support client delivery and long-term platform usage
- Help identify common client needs to inform future product development and enhancements
On-the-job training will be provided.
Location
Based at Victoria, London Office with a hybrid work policy.
Additional
- All Role Holders must maintain an appropriate standard of confidentiality. Any disclosures of confidential information will be treated as a serious disciplinary offence.
- Personal circumstances must allow the candidate to work extended hours on occasion during peak activity, including evenings and weekends.
- The role description, role grade and title may be changed at URC’s discretion and will be communicated accordingly.
If you are interested, please submit your application by 15 September 2025 to tech@unitedrugby.com.
United Rugby Championship will endeavour to respond to all applications; however, high volume may affect response times.
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Digital Products Manager employer: United Rugby Championship
Contact Detail:
United Rugby Championship Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Products Manager
✨Tip Number 1
Familiarise yourself with the specific digital platforms and technology providers mentioned in the job description. Understanding how these systems work together will give you an edge during interviews, as you'll be able to discuss their functionalities and potential improvements.
✨Tip Number 2
Network with professionals in the sports tech industry, especially those who have experience with fan engagement technologies. Attend relevant events or webinars to build connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Stay updated on current trends in digital media and fan engagement within the sports sector. Being able to discuss recent developments or innovations during your interview will demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to showcase your organisational and multitasking skills by thinking of examples from your past experiences. The ability to manage multiple stakeholders and projects is crucial for this role, so having concrete examples ready will help you stand out.
We think you need these skills to ace Digital Products Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing digital platforms and technology providers. Emphasise any specific projects or roles that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for rugby and technology. Discuss how your skills can contribute to URC's mission of enhancing fan engagement and supporting their digital ecosystem.
Showcase Your Communication Skills: Since the role requires strong communication with both technical and non-technical stakeholders, provide examples in your application of how you've successfully communicated complex ideas in previous roles.
Highlight Your Organisational Skills: Given the need for excellent organisational and multitasking abilities, mention specific instances where you managed multiple projects or stakeholders effectively, ensuring smooth operations and timely delivery.
How to prepare for a job interview at United Rugby Championship
✨Understand the Digital Ecosystem
Make sure you have a solid grasp of how digital platforms like web, app, OTT, and CRM systems interconnect. Be prepared to discuss your experience with these technologies and how they can enhance fan engagement.
✨Showcase Your Project Management Skills
Highlight your ability to manage multiple projects simultaneously. Discuss specific examples where you've successfully coordinated with various stakeholders, ensuring smooth operations and timely delivery of digital initiatives.
✨Communicate Clearly and Confidently
Since this role involves liaising with both technical and non-technical stakeholders, practice explaining complex technical concepts in simple terms. This will demonstrate your ability to bridge the gap between different audiences.
✨Demonstrate Your Passion for Rugby and Technology
Express your enthusiasm for the sport and how technology can enhance the fan experience. Share any relevant insights or trends you've noticed in the industry that could benefit the URC's digital strategy.