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- Tasks: Lead the digital platforms for a dynamic sports league and enhance fan experiences.
- Company: Join a challenger sports league with a bold vision for global rugby entertainment.
- Benefits: Full-time role with opportunities for creativity, collaboration, and career growth.
- Why this job: Shape the future of fan engagement in sports and drive innovative digital solutions.
- Qualifications: Experience in product ownership and a passion for sports and fan engagement.
- Other info: Work in a vibrant environment that values creativity and teamwork.
The predicted salary is between 36000 - 60000 £ per year.
The URC is a challenger sports league with a bold vision: to unite diverse rugby cultures and deliver world-class entertainment to fans worldwide. As our digital footprint expands, we are focused on creating products and experiences that strengthen the connection between fans, partners, and the competition.
The Digital Platforms Product Lead will act as the product owner for URC's digital ecosystem. This role defines the roadmap, drives product innovation, and ensures platforms support URC's audience growth, brand, and commercial goals. You will be responsible for shaping fan journeys, gathering feedback, and prioritising features across web, app, OTT, CRM/CDP, and engagement tools. Day-to-day, you will manage platform settings, support marketing campaigns, and deliver experiences that put fans at the heart of the URC.
This role combines creativity and product vision with enough technical literacy to work closely with the Senior Marketing Manager, Technology Lead and external developers. It is suited to someone who is equally comfortable brainstorming new features, tweaking CMS settings, and presenting product strategies to stakeholders.
Responsibilities- Own the vision and roadmap for URC's digital platforms (web, app, OTT, CRM/CDP, fan engagement).
- Align platform development with URC's brand, fan growth, and commercial strategies.
- Prioritise new features and improvements based on fan insight, partner needs, and budget.
- Work with UX designers to optimise fan journeys (onboarding, ticketing, highlights, loyalty).
- Manage CMS, CRM, CDP, and app settings for campaigns, notifications, and platform content.
- Track adoption, performance, and engagement across platforms to produce actionable insights.
- Coordinate with clubs and unions to support their use of URC-provided platforms.
- Develop documentation, training materials, and onboarding resources for both internal and external users.
- Act as product consultant for Outlier clients: gather requirements, shape delivery plans, and guide onboarding.
- Represent URC professionally in workshops, client meetings, and product demonstrations.
- Experience in product ownership, digital platform management, or similar roles.
- Creative and commercially minded, with an understanding of fan engagement in sport.
- Confident working in CMS, CRM/CDP dashboards, and app/OTT consoles.
- Strong communicator, able to translate fan and partner needs into clear product requirements.
- Comfortable balancing day-to-day operational delivery with long-term strategic thinking.
- Able to collaborate effectively with technical colleagues and external suppliers.
- Curious, proactive, and aligned with URC values: Aim to Amaze, Be Brave, Lead from Your Position, Act as One Team United.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Design, Art/Creative, and Information Technology
Digital Platforms Product Lead employer: United Rugby Championship
Contact Detail:
United Rugby Championship Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Platforms Product Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with others on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your projects and achievements. This is your chance to demonstrate your creativity and product vision, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their digital platforms and think about how you can contribute to their goals. Bring your ideas to the table – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals who align with our values. Let’s aim to amaze together!
We think you need these skills to ace Digital Platforms Product Lead
Some tips for your application 🫡
Show Your Passion for Rugby: When you're writing your application, let your love for rugby shine through! We want to see how you connect with the sport and its fans. Share any experiences or insights that highlight your enthusiasm for enhancing fan engagement.
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone who understands digital platforms and can drive product innovation, so highlight relevant projects you've worked on.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your ideas effectively. This will help us understand your thought process and how you approach problem-solving.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at United Rugby Championship
✨Know Your Digital Platforms
Make sure you’re well-versed in the digital platforms mentioned in the job description. Familiarise yourself with CMS, CRM/CDP systems, and OTT services. Being able to discuss how these tools can enhance fan engagement will show that you understand the role's requirements.
✨Showcase Your Creativity
Prepare examples of how you've previously driven product innovation or improved user experiences. Think about specific features you've developed or campaigns you've managed that align with enhancing fan journeys. This will demonstrate your creative thinking and problem-solving skills.
✨Understand the Audience
Research URC’s audience and their needs. Be ready to discuss how you would gather feedback and prioritise features based on fan insights. Showing that you can translate fan needs into actionable product strategies will set you apart from other candidates.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. You’ll need to present product strategies to stakeholders, so being able to communicate complex ideas simply is key. Consider doing mock interviews to refine your delivery and ensure you come across as a strong communicator.