At a Glance
- Tasks: Lead marketing strategy and drive brand growth for GTEC's innovative training solutions.
- Company: Join GTEC, a leader in accredited training for the UK's future workforce.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a mission-driven team focused on sustainability and innovation.
- Why this job: Make a real impact in a fast-paced industry while shaping the future of energy and infrastructure.
- Qualifications: 5+ years in B2B marketing with strong skills in brand development and digital marketing.
The predicted salary is between 50000 - 60000 £ per year.
GTEC is the specialist training division of United Infrastructure, dedicated to developing the skills, knowledge and qualifications needed to power the UK’s future. As one of the UK’s leading providers of accredited training in gas, renewables and energy systems, GTEC equips engineers, technicians and new entrants with the expertise to thrive in a rapidly evolving industry. From traditional utilities to cutting-edge low-carbon technologies, our programmes combine hands-on technical learning with industry-leading insight.
Backed by United Infrastructure – a dynamic and rapidly expanding business delivering critical infrastructure projects across utilities and social infrastructure – GTEC plays a vital role in ensuring a safe, skilled and future-ready workforce for our clients, communities and the wider sector.
THE ROLE
We are looking for an ambitious, commercially minded and hands-on Marketing Manager to lead the next phase of the GTEC brand and growth journey. This is not a traditional marketing management role. You will drive awareness, demand and commercial growth across the company’s offerings and help reposition GTEC in owning the marketing strategy across brand, demand generation, digital, product marketing, partnerships, PR and commercial enablement. You will ensure marketing becomes a measurable driver of awareness, engagement, pipeline growth and revenue. This is a pivotal role in supporting business growth, expanding market presence and ensuring strong, cohesive brand positioning as we enter new sectors. We are looking for someone equally comfortable shaping strategic direction as well as rolling up their sleeves to deliver.
SPECIFIC RESPONSIBILITIES
- Marketing strategy
- Develop and deliver a marketing plan that aligns with GTEC’s commercial priorities and growth objectives.
- Identify priority sectors, audiences and campaigns to drive demand for GTEC offerings.
- Work closely with the United Infrastructure group marketing team to ensure alignment and integration across the broader group.
- Brand development and positioning
- Lead the evolution of the GTEC brand narrative and positioning, developing a clear and differentiated market proposition.
- Create and manage a comprehensive content calendar aligned to business goals, ensuring the delivery of high-quality, engaging content across all channels.
- Increase GTEC’s visibility, authority and reputation across target sectors.
- Ensure brand consistency across all communications and marketing activity.
- Demand generation and commercial growth
- Own the marketing funnel from awareness through lead generation and conversion.
- Build and develop scalable demand generation activity to drive pipeline growth.
- Deliver campaigns with clear attribution, reporting and measurable RoI.
- New Products and go-to-market
- Support the development of competitively differentiated propositions and go-to-market strategies.
- Assist with launch planning, sector targeting and sales enablement materials.
- Work closely with leadership and product stakeholders to shape roadmap priorities using customer and market insight.
- Digital marketing
- Oversee digital marketing activity including website optimisation, SEO, PPC, email marketing, social media and marketing automation.
- Develop campaigns that generate qualified leads and improve customer conversion journeys.
- Monitor, analyse and optimise marketing performance through data, reporting and insight.
- Manage external agencies and partners against clear KPIs and outcomes.
- Support and guide Digital Content Creators to ensure alignment with wider marketing strategy.
- Content, PR and thought leadership
- Build a stronger external profile and market voice for GTEC across media, events and industry engagement.
- Deliver content and PR activity that positions GTEC as a leader in supporting workforce competency and compliance.
- Develop thought leadership campaigns, customer advocacy and compelling case studies.
- Promote GTEC’s role in supporting the UK’s net-zero workforce.
- Partner and ecosystem marketing
- Support the development of a structured partner programme.
- Create co-marketing campaigns and promotional initiatives with manufacturers, distributors and group businesses.
- Develop partner toolkits and enablement materials to drive referral activity and ecosystem growth.
- Strengthen relationships across the wider United Infrastructure group.
- Team and marketing operations
- Build scalable marketing systems, reporting processes and operational discipline.
- Create clarity, accountability and focus across all marketing activity.
- Use insight and performance data to continually improve marketing effectiveness and capability.
QUALIFICATIONS AND EXPERIENCE REQUIRED
- Essential
- Senior B2B marketing experience (ideally 5+ years).
- Strong experience across brand development, digital marketing and demand generation.
- Proven ability to develop positioning and go-to-market strategies.
- Significant understanding of content marketing, SEO, PPC, social media and PR.
- Experience delivering integrated marketing campaigns from concept to execution.
- Ability to analyse performance data and optimise marketing effectiveness.
- Excellent written and verbal communication and storytelling skills.
- Experience managing agencies and external partners.
- Familiarity with CRM and marketing automation platforms.
- Desirable (experience in one or more of):
- High-growth or scale-up environments, particularly SaaS or platform-led businesses.
- Channel marketing or supporting partner/distributed training networks.
- Training and compliance, and/or construction, energy or infrastructure sectors.
- Renewable energy or net-zero markets.
PERSONAL ATTRIBUTES
- Commercially minded, results driven and highly proactive.
- Able to operate strategically while remaining hands-on and delivery focused.
- Strong relationship builder with excellent stakeholder management skills.
- Confident communicator, capable of influencing at all levels.
- Comfortable operating in a fast-paced, evolving environment.
- Creative thinker with strong analytical capability.
- Highly organised with strong project management skills.
- Able to work independently and collaboratively within a growing team.
Join us at GTEC and be part of our mission to deliver innovative and sustainable solutions to the complex infrastructure needs of the UK.
Marketing Manager in Leeds employer: United Living Group
GTEC is an exceptional employer, offering a dynamic work environment where innovation meets purpose. As part of United Infrastructure, employees benefit from a culture that prioritises professional growth and collaboration, alongside competitive remuneration and comprehensive training opportunities. Located in Leeds, GTEC provides a unique chance to contribute to the UK's future in energy and infrastructure while being part of a passionate team dedicated to making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to demonstrate your expertise and creativity, making you stand out from the crowd when applying for roles.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your responses to show how your experience aligns with their goals – this will impress them!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make a difference. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you on board!
We think you need these skills to ace Marketing Manager in Leeds
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience and any relevant skills in brand development, digital marketing, and demand generation. We want to see how your background aligns with our mission at GTEC!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to GTEC's growth. Be sure to mention specific campaigns or projects you've worked on that relate to our goals.
Showcase Your Achievements:Don't just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your marketing strategies have driven awareness, engagement, and revenue in previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at United Living Group
✨Know Your Marketing Strategy
Before the interview, dive deep into GTEC's current marketing strategy and their brand positioning. Familiarise yourself with their offerings and think about how you can contribute to their growth objectives. This will show that you're not just interested in the role but are also invested in the company's success.
✨Showcase Your Hands-On Experience
This role requires someone who can roll up their sleeves and get things done. Prepare examples from your past where you've successfully executed marketing campaigns or strategies. Highlight your ability to manage projects from concept to execution, especially in fast-paced environments.
✨Demonstrate Data-Driven Decision Making
GTEC is looking for a Marketing Manager who can analyse performance data and optimise marketing effectiveness. Be ready to discuss how you've used data to inform your marketing decisions in the past. Bring specific metrics or results to the table to back up your claims.
✨Prepare for Stakeholder Management Questions
Given the collaborative nature of this role, expect questions about your experience in managing relationships with stakeholders. Think of examples where you've successfully influenced others or built strong partnerships. This will demonstrate your ability to navigate the complexities of the role.
