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- Tasks: Lead growth strategies and optimise digital marketing for a global fashion brand.
- Company: Join United Legwear & Apparel Co., a leader in fashion and sustainability.
- Benefits: Enjoy hybrid working, mental health support, and opportunities for growth across markets.
- Why this job: Make a real impact on a globally recognised brand during an exciting growth phase.
- Qualifications: 5+ years in performance marketing with strong analytical skills and e-commerce experience.
- Other info: Be part of a dynamic team reimagining digital retail.
The predicted salary is between 36000 - 60000 £ per year.
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Hybrid – London E1 (Mon, Tue & Thu in office) | Full Time
Who we are
United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of legwear, bodywear, and apparel.
Since 1998, we’ve partnered with some of the world’s most iconic brands – including Ted Baker, PUMA, Hurley, and Champion – to deliver fashion-forward, high-quality products across apparel, accessories, socks, and activewear. Headquartered in New York, with key markets in London and the Netherlands, we operate internationally with a focus on fashion, functionality, and sustainability.
Following the successful relaunch of TedBaker.com, we’re entering an exciting phase of growth — and we’re looking for sharp minds to help us scale.
Why this role, why now?
We’re looking for a Growth & Performance Marketing Manager to lead our customer acquisition, retention, and revenue growth strategy for TedBaker.com – with plans to expand your scope to additional ULAC brands as we grow.
This is a high-impact role in a newly evolving team, where your insights and decisions will directly shape the digital success of a globally recognized brand. If you’re excited by the idea of owning strategy, optimizing performance, and scaling growth, this is your moment.
You’ll be joining at a pivotal time, with the freedom to test, experiment, and make a real mark on our digital marketing engine.
What you’ll do
Own the growth strategy
- Build and execute digital marketing strategies focused on customer acquisition, engagement, and retention
- Identify, test, and scale new performance marketing channels to maximize reach and efficiency
- Stay ahead of trends, algorithm shifts, and competitive landscapes to drive continuous improvement
Lead performance marketing campaigns
- Manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and display networks
- Use A/B testing to fine-tune ad creative, messaging, and landing pages
- Collaborate with creative and content teams to ensure every campaign reflects the Ted Baker brand voice
Manage budgets & performance
- Own a multi-million-pound digital marketing budget with full accountability for ROI and spend efficiency
- Monitor KPIs including CAC, ROAS, CLTV, and conversion rates, and adjust strategies accordingly
- Deliver clear performance reports and strategic recommendations based on insights
Drive data & analytics
- Use tools like GA4, Looker Studio, and other platforms to analyze campaign performance
- Turn insights into action to continually improve efficiency and growth
- Collaborate with SEO teams to balance organic and paid strategy
Focus on customer retention
- Partner with CRM and retention teams to develop lifecycle marketing strategies
- Support initiatives like email marketing, loyalty programs, and remarketing campaigns
- Drive efforts to increase customer lifetime value and reduce churn
Collaborate across teams
- Work closely with ecommerce, product, UX, content, and sales to align marketing goals with business priorities
- Manage relationships with external agencies and freelancers to strengthen execution and innovation
About you
You\’re an experienced performance marketer with a sharp analytical mindset, commercial instincts, and a love for all things digital. You thrive in fast-paced environments, pivot quickly, and always have an eye on the numbers and the bigger picture.
What you’ll bring:
- 5+ years in performance/growth marketing roles within ecommerce (ideally fashion, lifestyle, or premium retail)
- Deep knowledge of paid channels: search, social, display – and how to scale them
- Proven success managing large budgets with measurable growth outcomes
- Experience using Google Analytics (GA4), Google Ads, Meta Ads Manager, and Looker Studio
- Strong grasp of customer acquisition metrics (CAC, ROAS, CLTV) and optimization strategies
- Hands-on experience with A/B testing and CRO techniques
- Excellent collaboration and stakeholder management skills
Bonus points for:
- Experience working with Shopify and third-party automation tools
- Understanding of international markets and localized campaign execution
- Familiarity with fashion, luxury, or lifestyle brands
Why join us?
At ULAC, we’re not just relaunching websites — we’re reimagining digital retail. You’ll have the chance to lead bold initiatives, drive real results, and work with a brand that’s recognized worldwide.
- Take ownership of a high-impact marketing function
- Hybrid working (3 days in the office, 2 remote)
- Unlimited access to OpenUp – confidential 1:1 support with psychologists and coaches
- Opportunity to grow with us across multiple markets and brands
- More benefits on the way — we’re building fast and thinking big
Ready to lead performance marketing for a global fashion brand?
Apply now and help shape the future of ecommerce at Ted Baker and beyond.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Retail Apparel and Fashion
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Growth & Performance Marketing Manager employer: United Legwear & Apparel Co.
Contact Detail:
United Legwear & Apparel Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth & Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the fashion and lifestyle sectors. This will not only help you understand the competitive landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the ecommerce and digital marketing space. Attend industry events or webinars where you can connect with others who may have insights into ULAC or similar companies, which could give you an edge in understanding their culture and expectations.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to share examples of how you've successfully managed large budgets and optimised campaigns, as this will demonstrate your capability to handle the responsibilities of the Growth & Performance Marketing Manager role.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to drive decisions. Familiarity with tools like Google Analytics and Looker Studio is crucial, so consider brushing up on your knowledge of these platforms to impress during discussions.
We think you need these skills to ace Growth & Performance Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance and growth marketing, especially within ecommerce. Use specific metrics to demonstrate your success in previous roles, such as ROI on campaigns or customer acquisition costs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and the fashion industry. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with managing large budgets and optimising performance.
Showcase Analytical Skills: Emphasise your analytical mindset by providing examples of how you've used data to drive marketing decisions. Discuss tools like Google Analytics and A/B testing that you have experience with, and how they contributed to successful campaigns.
Highlight Collaboration Experience: Since this role involves working closely with various teams, mention any past experiences where you collaborated with creative, content, or sales teams. Highlight your stakeholder management skills and how they helped achieve marketing goals.
How to prepare for a job interview at United Legwear & Apparel Co.
✨Know Your Numbers
As a Growth & Performance Marketing Manager, you'll need to demonstrate a strong grasp of key metrics like CAC, ROAS, and CLTV. Be prepared to discuss how you've used these metrics in past roles to drive growth and optimise campaigns.
✨Showcase Your Campaign Success
Bring examples of successful performance marketing campaigns you've managed. Highlight your role in the strategy, execution, and results, especially focusing on how you maximised reach and efficiency across various channels.
✨Stay Ahead of Trends
The fashion and digital marketing landscapes are always evolving. Research current trends and algorithm changes in digital marketing, and be ready to discuss how you would apply this knowledge to benefit the company’s growth strategy.
✨Collaborative Mindset
This role requires collaboration with various teams. Prepare to discuss how you've successfully worked with creative, content, and sales teams in the past to align marketing goals with business priorities and drive results.
