Sales Manager (UK) in London

United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories. Founded in 1998, we partner with some of the world's most recognized brands, including PUMA, Hurley, Skechers, Ted Baker, Scotch & Soda, Stance, and more. Our mission is to treat our stakeholders with respect, integrity, and fairness, while delivering innovative and high-quality products. Our core values—Unity, Loyalty, Advancement, and Charity—guide everything we do.

As part of our continued growth across the UK and Europe, we are looking for an experienced Sales Manager to drive commercial growth across our portfolio of brands, strengthen existing customer partnerships, and develop new business opportunities.

THE ROLE

We are looking for a commercially driven and entrepreneurial Sales Manager to grow our business across the UK and Republic of Ireland, with opportunities to support wider European growth. You will manage and develop a portfolio of key wholesale accounts while identifying and securing new business across volume retailers, independents, marketplaces, and off-price partners. Working across a diverse portfolio spanning apparel, swimwear, socks, underwear, accessories, and other lifestyle categories, you will take ownership of the sales cycle—from identifying opportunities and presenting collections through to forecasting, order delivery, and account growth. This is a hands-on commercial role for someone who enjoys building relationships, opening new doors, and turning opportunities into sustainable growth.

WHAT YOU WILL DO

• Sales & Account Growth
  • Manage and grow a portfolio of existing key accounts, delivering sustainable year-over-year sales growth.
  • Develop strategic account plans tailored to individual customers, channels, and market opportunities.
  • Build trusted, long-term relationships with buyers and key commercial stakeholders.
  • Identify opportunities to expand distribution, product categories, and brand presence within existing accounts.
  • Take ownership of sales targets and commercial performance across your customer portfolio.
• New Business Development
  • Identify, prospect, and secure new business across volume retailers, independents, marketplaces, and off-price partners.
  • Build and maintain a strong pipeline of prospective customers and commercial opportunities.
  • Introduce new brands, collections, and product categories to existing and prospective customers.
  • Lead commercial negotiations to achieve strong results while protecting margin and brand positioning.
  • Identify emerging channels, customers, and market opportunities that support ULAC's growth strategy.
• Forecasting & Commercial Analysis
  • Develop accurate sales forecasts to support inventory planning and commercial decision-making.
  • Analyse sales performance, stock positions, sell-through, and customer trends to identify opportunities and risks.
  • Use data-driven insights to adjust account strategies and maximise commercial performance.
  • Prepare and present sales plans, forecasts, and performance updates to senior leadership.
  • Monitor market trends, competitor activity, and changing customer behaviours.
• Sales Operations & Cross-Functional Collaboration
  • Oversee the sales cycle from initial customer engagement and order placement through to successful delivery.
  • Partner closely with Customer Service, Logistics, Finance, Credit & Collections, Merchandising, and other internal teams.
  • Proactively identify and resolve issues that could impact customers, deliveries, or commercial performance.
  • Provide market and customer feedback to Design and Merchandising teams to support future product development.
  • Ensure customer requirements and commercial commitments are clearly communicated across the business.
• Showroom, Samples & Seasonal Selling
  • Present seasonal collections and product opportunities to customers.
  • Manage samples effectively to support customer meetings, presentations, and trade shows.
  • Ensure showrooms, samples, and sales materials are organised and customer-ready.
  • Support seasonal sell-in activities and key commercial presentations.

WHO YOU ARE

We're looking for someone who is commercially ambitious, relationship-driven, and excited by the opportunity to grow brands and build new business. You're comfortable taking ownership of your accounts, developing new relationships, and working in an entrepreneurial environment where priorities can move quickly and your impact is highly visible.

Skills & Experience

• Proven experience in wholesale fashion sales, ideally with 3+ years of experience managing key accounts.
• Strong experience working with UK and/or Republic of Ireland wholesale customers.
• Experience selling into volume retailers, off-price channels, marketplaces, or major retail accounts is highly desirable.
• Established knowledge of the UK wholesale and retail landscape, with wider European market knowledge advantageous.
• Experience within apparel, accessories, underwear, socks, swimwear, or related lifestyle categories.
• Strong commercial negotiation and relationship-building skills.
• Demonstrated ability to develop new business and grow existing accounts.
• Experience with sales forecasting, stock analysis, sell-through reporting, and commercial planning.
• Strong Excel and analytical skills with confidence interpreting sales data.
• Excellent written and verbal communication skills.
• Fluent English, both written and spoken.

Personal Traits

• Commercially driven with a strong focus on achieving results.
• Entrepreneurial and proactive, with the confidence to identify and pursue new opportunities.
• Natural relationship builder who enjoys developing long-term customer partnerships.
• Highly organised and able to manage multiple accounts and priorities.
• Data-driven and comfortable using commercial insights to make decisions.
• Collaborative and confident working across international teams.
• Adaptable and comfortable working in a fast-paced, growing business.
• Positive, resilient, and solutions-focused.

TOOLS OF THE TRADE

• Microsoft Office
• Microsoft Excel
• ERP & Sales Reporting Systems
• Business Intelligence & Reporting Tools
• Order & Inventory Management Systems

WHY JOIN US?

At ULAC, you'll be joining a global business that partners with some of the world's most iconic fashion and lifestyle brands. You'll work alongside talented international teams in a collaborative environment where customer experience, operational excellence, and continuous improvement are at the heart of everything we do.

Perks & Benefits

• Collaborative and supportive team environment.
• Hybrid working model.
• Opportunity to work with globally recognised fashion and lifestyle brands.
• Career development and growth opportunities.
• Competitive salary and discretionary bonus.
• Pension contributions in line with UK statutory requirements.
• 25 days holiday plus UK public holidays.

ADDITIONAL INFORMATION

• Location: London (E1) – Hybrid working, with regular UK travel for customer meetings and occasional international travel as required.
• Working Hours: Full-time, with flexibility required to support customer meetings and collaboration across international time zones.