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- Tasks: Lead ecommerce trading performance and optimise commercial strategies across EU digital channels.
- Company: Join a global leader in apparel and accessories with a collaborative culture.
- Benefits: Enjoy hybrid working, competitive salary, 25 days holiday, and a discretionary bonus.
- Other info: Dynamic environment with opportunities for career growth and development.
- Why this job: Make a real impact on digital commerce for globally recognised brands.
- Qualifications: 5+ years in Ecommerce trading with strong analytical and leadership skills.
The predicted salary is between 50000 - 60000 £ per year.
United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories. Founded in 1998, we partner with some of the world’s most recognized brands, including PUMA, Hurley, Skechers, Ted Baker, Scotch & Soda, Stance, and more. Our mission is to treat our stakeholders with respect, integrity, and fairness, while delivering innovative and high-quality products. Our core values—Unity, Loyalty, Advancement, and Charity—guide everything we do.
As part of our growing Digital Commerce Centre of Excellence, we are now looking for a Digital Trading Manager to lead ecommerce trading performance, onsite merchandising strategy, and commercial optimisation across our EU digital channels.
THE ROLE
As Digital Trading Manager, you will be responsible for the day-to-day commercial performance of the ecommerce business, owning trading execution, onsite merchandising strategy, and performance optimisation across all EU digital channels. You will act as the bridge between strategic direction and operational execution, translating commercial goals into actionable trading plans and ensuring delivery against revenue, conversion, and margin targets. Working closely with Buying & Merchandising, Digital Marketing, CRM, Content, and Operations teams, you will lead the trading calendar, promotional strategy, and onsite customer experience to drive profitable growth.
This is a highly commercial and cross-functional role, ideal for someone who thrives in a fast-paced Ecommerce environment and enjoys combining data-driven decision making with operational execution.
WHAT YOU WILL DO
- Digital Trading & Performance Ownership
- Own daily and weekly trading performance across Ecommerce channels
- Drive delivery against sales, conversion, AOV, and margin targets
- Identify risks and opportunities and take proactive actions to optimise performance
- Lead weekly and monthly trade reporting, providing clear recommendations and actions
- Monitor and react to trading performance in real time, adapting strategies where needed
- Trading Calendar, Promotions & Pricing
- Own and execute the Ecommerce trading calendar across campaigns, launches, and promotional events
- Plan and deliver promotional activity including discounting, markdowns, and seasonal trading moments
- Partner with Buying & Merchandising teams to align pricing and promotional strategies
- Ensure all campaigns are delivered on time, fully tested, and optimised post-launch
- Evaluate promotional effectiveness and recommend future improvements
- Merchandising & Assortment Strategy
- Define and execute onsite merchandising strategies to optimise product visibility and sell-through
- Partner with Buying & Merchandising teams on assortment planning and digital demand insights
- Ensure optimal product availability, category structure, and navigation across Ecommerce channels
- Drive stock efficiency through trading insights and planning collaboration
- Identify opportunities to improve category growth and product performance
- Customer Journey & Conversion Optimisation
- Partner with Content and Product teams to deliver a seamless and high-converting customer journey
- Work with CRO and UX teams to test and optimise site performance through A/B testing and personalisation
- Improve key Ecommerce metrics including CVR, AOV, and UPO through data-driven initiatives
- Ensure alignment between content, merchandising, and commercial priorities
- Cross-Channel Alignment (Marketing & CRM)
- Collaborate with Performance Marketing teams to align traffic and trading strategies
- Partner with CRM teams to ensure campaigns support trading priorities and stock availability
- Ensure promotional, product, and category strategies are aligned across all channels
- Maintain consistent campaign messaging across onsite, email, and paid media channels
- Forecasting, Planning & Reporting
- Build weekly and monthly forecasts aligned with trading performance and marketing plans
- Support seasonal planning including category phasing and key trading periods
- Analyse customer behaviour, trading patterns, and product performance
- Provide actionable insights to improve trading decisions and future planning
- Support warehouse forecasting and operational readiness during peak periods
- Team Leadership & Development
- Manage and develop Digital Trading Coordinators and junior team members
- Set clear priorities, workflows, and execution standards across the team
- Lead daily and weekly trading routines including site walks and performance reviews
- Foster a collaborative, commercially driven, and high-performing team culture
- Support career development and progression within the team
- Site Operations & Trading Excellence
- Ensure high standards across onsite execution, campaign delivery, and product launches
- Oversee site QA processes including daily site walks and issue resolution
- Work closely with Ecommerce Operations and Development teams to resolve issues efficiently
- Ensure readiness for peak trading periods and major promotional events
WHO YOU ARE
We are looking for a commercially driven Ecommerce professional with strong trading instincts, analytical thinking, and a passion for digital customer experience. You are highly organised, proactive, and confident working cross-functionally in a fast-paced retail environment. You enjoy combining commercial strategy with operational execution and leading teams to deliver strong results.
Skills & Experience
- 5+ years’ experience within Ecommerce trading, merchandising, or digital commerce
- Strong commercial mindset with proven ability to drive online sales and performance
- Experience owning trading calendars, promotions, and onsite merchandising strategies
- Strong analytical skills with experience using GA4, Shopify, or similar Ecommerce platforms
- Experience working cross-functionally with Marketing, CRM, Buying, and Content teams
- Strong forecasting, planning, and reporting capability
- Previous experience managing or mentoring team members
- Highly organised with the ability to manage multiple priorities simultaneously
Personal Traits
- Commercially driven and results focused
- Strong ownership and accountability
- Analytical with excellent attention to detail
- Proactive and solution-oriented mindset
- Collaborative and confident communicator
- Comfortable operating in a fast-paced and evolving environment
TOOLS OF THE TRADE
- Shopify
- Google Analytics 4 (GA4)
- Ecommerce CMS Platforms
- Microsoft Office & Excel
- Trading & Reporting Dashboards
- A/B Testing & CRO Tools
WHY JOIN US?
At ULAC, we are building the future of digital commerce by combining globally recognised brands with innovative Ecommerce experiences and strong commercial execution. Joining our team means working in a collaborative and fast-moving environment where your work directly influences Ecommerce growth, customer experience, and digital performance across multiple international brands.
Perks & Benefits
- Collaborative and international team environment
- Hybrid working model
- Opportunity to work across globally recognised fashion and lifestyle brands
- Competitive salary and discretionary bonus
- Pension contributions in line with UK statutory requirements
- 25 days holiday plus UK public holidays
ADDITIONAL INFORMATION
- Location: London (E1) – Hybrid working
- Working Hours: 9:00 AM – 5:30 PM (with flexibility during key trading periods and international collaboration)
Digital Trading Manager in London employer: United Legwear and Apparel Company
Contact Detail:
United Legwear and Apparel Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trading Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and digital strategies so you can speak confidently about how you can contribute as a Digital Trading Manager.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive performance in previous roles. Bring examples of how you've optimised trading strategies or improved conversion rates.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at ULAC and contributing to our digital commerce success.
We think you need these skills to ace Digital Trading Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Trading Manager role. Highlight your experience in ecommerce trading, merchandising, and any relevant tools like GA4 or Shopify. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital commerce and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your commercial mindset.
Showcase Your Analytical Skills: Since this role requires strong analytical thinking, include examples of how you've used data to drive decisions in previous roles. We love numbers, so don't shy away from sharing metrics that showcase your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at United Legwear and Apparel Company
✨Know Your Numbers
As a Digital Trading Manager, you'll need to be comfortable with data. Brush up on key metrics like sales, conversion rates, and average order value. Be ready to discuss how you've used data to drive performance in previous roles.
✨Showcase Your Cross-Functional Experience
This role requires collaboration across various teams. Prepare examples of how you've successfully worked with marketing, buying, and content teams in the past. Highlight your ability to bridge gaps and drive results through teamwork.
✨Understand the Brand
Familiarise yourself with United Legwear & Apparel Co. and their partner brands. Know their market positioning and recent campaigns. This will show your genuine interest and help you align your strategies with their goals during the interview.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific trading scenarios or challenges. Think about past experiences where you've had to adapt strategies quickly based on performance data. Use the STAR method (Situation, Task, Action, Result) to structure your answers.