At a Glance
- Tasks: Lead sales and marketing for new care homes, ensuring full occupancy and exceptional customer journeys.
- Company: Join Care Concern Group, a dynamic operator with over 140 care homes across the UK.
- Benefits: Enjoy a competitive salary, performance bonuses, generous holidays, and a supportive work environment.
- Other info: This role offers extensive travel opportunities and the chance to unlock new business potential.
- Why this job: Make a real impact in shaping brand-new services while thriving in a fast-paced field role.
- Qualifications: Proven leadership in sales, strong communication skills, and a passion for customer-focused service.
The predicted salary is between 50000 - 70000 £ per year.
Field‑based role supporting a portfolio of newly commissioning and lease‑up care homes across the UK. You will lead the sales and marketing strategy for the first 12‑18 months of each home, ensuring strong enquiry pipelines, exceptional customer journeys, and full occupancy. We are looking for a commercially driven, high‑energy sales & marketing leader to take ownership of our newest care homes across the UK – from pre‑opening through to full occupancy. If you thrive on hitting targets, love being in the field, and want to play a pivotal role in shaping brand‑new services, this is your opportunity to make a real impact at scale.
What You'll Be Doing
- Own occupancy performance across commissioning homes and deliver against ambitious commercial targets.
- Lead pre‑opening and post‑opening marketing strategies to generate and convert enquiries.
- Coach and line‑manage on‑site sales teams, building capability and accountability.
- Drive excellence across the customer journey from first enquiry to move‑in.
- Use CRM data, insights, and analytics to track performance, identify opportunities and optimise conversion.
- Activate and evaluate multi‑channel marketing campaigns (digital, social, PPC, print, PR).
- Work closely with agency partners to ensure high‑quality, consistent brand execution.
- Plan and deliver events, launches, and community engagement activity.
- Identify and unlock new business opportunities within local markets.
- Collaborate with senior leadership, providing regular performance insights and recommendations.
What We're Looking For
- Leadership experience managing sales teams and delivering commercial results.
- Strong sales‑driven mindset; motivated by targets, performance and bonus potential.
- Background in a customer‑focused service industry (care experience is a plus, not essential).
- Proven ability to drive occupancy, revenue or equivalent KPIs.
- Experience in marketing activation, measurement and optimisation.
- Confidence working with data, CRM systems and campaign analytics.
- Exceptional communication and interpersonal skills – you build trust quickly and influence effectively.
- Ability to manage multiple sites and priorities in a fast‑paced, evolving environment.
- Willingness to travel extensively across the UK with regular overnight stays.
Contract
£50,000 base salary + up to 40% performance bonus (designed to reward high achievers) + company pension + generous holiday allowance + laptop & mobile phone.
Why Join Us?
Care Concern Group is an agile private operator managing more than 140 care homes across the UK, each individually branded. Our ethos is to create the very best care homes for residents to live in, and this new role offers national support for all aspects of Sales & Marketing, instrumental in driving commercial success.
For the Right Person
This role isn't for everyone – it's for someone who thrives in the field, performs under pressure and leads from the front. If you're driven, ambitious and ready to make a mark, we want to hear from you.
Equal Employment Opportunity: We value diversity and welcome all candidates to apply.
Commissioning Sales & Marketing Support Manager employer: United Kingdom
Care Concern Group is an exceptional employer that fosters a dynamic and supportive work culture, empowering employees to make a significant impact in the care sector. With competitive salaries, performance bonuses, and generous holiday allowances, we prioritise employee well-being and growth, offering extensive training and development opportunities. Join us in shaping the future of care homes across the UK, where your contributions will be valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Commissioning Sales & Marketing Support Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show up prepared! When you land an interview, make sure you know the company inside out. Research their values, recent news, and their approach to sales and marketing. This will help you tailor your answers and show them you’re genuinely interested.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Commissioning Sales & Marketing Support Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the role of Commissioning Sales & Marketing Support Manager. Highlight your leadership experience, sales-driven mindset, and any relevant marketing achievements to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in sales and marketing can help us achieve our ambitious targets. Be genuine and let your personality come through!
Showcase Your Data Skills:Since we love data-driven decisions, make sure to mention your experience with CRM systems and analytics. Share examples of how you've used data to drive performance or optimise campaigns in previous roles – we want to see your analytical side!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at United Kingdom
✨Know Your Numbers
Make sure you’re familiar with key performance indicators related to occupancy and sales. Be ready to discuss how you've driven results in previous roles, using data to back up your claims. This shows you understand the commercial side of the role and can hit those ambitious targets.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams in the past. Think about specific situations where you coached team members to improve their performance or how you’ve built accountability within a sales team. This will demonstrate your capability to lead and inspire others.
✨Understand the Customer Journey
Familiarise yourself with the customer journey in a care home context. Be ready to discuss how you would enhance this experience from the first enquiry to move-in. Highlight any relevant strategies you've implemented before that improved customer satisfaction and conversion rates.
✨Be Ready for Multi-Channel Marketing Talk
Brush up on your knowledge of various marketing channels, especially digital and social media. Prepare to discuss how you’ve activated and evaluated campaigns in the past. Showing that you can think strategically about marketing will set you apart as a candidate who can drive occupancy effectively.
