Overview
In this role you will shape user-centred content across HMCTS, enhancing journeys with evidence and data-driven insights. You will work with multidisciplinary teams to deliver accessible, effective services and mentor peers to raise content standards. You’ll balance strategic priorities with practical delivery, ensuring content meets legal, accessibility and brand requirements while aligning with wider business processes. This is a pivotal, collaborative role at scale within government digital services.
Pay / Benefits
- civil service pension with employer contributions
- learning and development opportunities
- flexible working options
- inclusive and diverse culture
- annual leave
- season ticket loan
Responsibilities
- Develop and implement content strategies that support user needs and business objectives
- Use user research, feedback, and performance data to iteratively improve content and services
- Collaborate with subject matter experts and partners to deliver clear, user-focused content and promote best practice
- Ensure content is accurate, accessible, legally compliant, optimised for search, and aligned with design, style and brand standards
- Take a strategic view of business challenges to identify content solutions with long-term impact
- Support the content team through peer reviews, audits, benchmarking and continuous improvement activities
Key requirements
- Proven track record developing content for digital services
- Experience working in fast-paced agile teams
- Strong original writing across topics, audiences and formats
- Ability to simplify complex issues into clear content
- Experience developing content strategies or proposing solutions to business challenges
- Confident communicator capable of persuading, negotiating, influencing and networking with stakeholders
- Ability to quickly get to the heart of an issue with expert knowledge in applying contexts
- Knowledge of agile ways of working and user-centred content design
- Experience scoping, commissioning and editing content
- Excellent presentation skills for proposing content propositions to leads
- Up-to-date with latest content trends and responsive to changes
- Experience designing and developing workable content prototypes
- collaboration
- persuasion and negotiation
- stakeholder engagement
- user research
- accessibility and inclusive design
- search optimisation (SEO)
Senior Content Designer (Ref: 22654) employer: United Kingdom Government
At HM Revenue and Customs, we pride ourselves on being an exceptional employer that fosters a culture of inclusivity, collaboration, and continuous professional development. As a Senior Business Analyst, you will have the opportunity to lead transformative projects in a dynamic environment while benefiting from flexible working arrangements and a commitment to employee growth. With a focus on meaningful work and a supportive team atmosphere across various UK locations, HMRC is dedicated to helping you thrive in your career.
