Full-Time Marketing Executive (Lead Generation) in Manchester

Full-time Marketing Executive (Lead Generation)

Job Title: Full-time Marketing Executive (Lead Generation)

Contract Type: Full-time Permanent

Working Hours: Mon-Fri 9am-17:30pm

Location: Manchester

Salary: £26,000 per annum

Key Responsibilities

• Organic Lead Generation (Primary Focus)
  • Proactive Prospecting: Identify and approach prospective students through Xiaohongshu, WeChat and other non-paid online channels.
  • Engagement & Relationship Building: Initiate meaningful conversations, build trust and effectively engage potential students.
  • Needs Discovery: Understand students’ study abroad intentions, academic backgrounds, application plans and individual needs to identify consultation opportunities.
  • Lead Qualification: Assess genuine student intentions, needs and conversion potential to identify high-quality leads.
  • Lead Handover & Follow-up: Pass qualified leads to education advisers with clear background information and relevant insights, and follow up where appropriate to encourage consultations.
  • Continuous Improvement: Explore and optimise organic acquisition channels, prospecting approaches and communication techniques to improve lead quantity and quality.
• Marketing Support
  • Assist with social media content management and community engagement across Xiaohongshu, WeChat and other relevant platforms.
  • Support online events, promotional campaigns and other marketing initiatives.
  • Monitor student interests, market trends and potential acquisition opportunities.
  • Undertake other marketing-related responsibilities as required.

Requirements

• Proven hands-on experience in organic lead generation or proactive online customer acquisition, with demonstrable results.
• Strong familiarity with Xiaohongshu, WeChat and other Chinese social media platforms, including user behaviour and prospecting methods.
• Excellent communication and interpersonal skills, with the confidence to proactively approach potential customers, build rapport and uncover genuine needs.
• Strong judgement in assessing customer intentions, identifying genuine demand and qualifying high-quality leads.
• Proactive, self-motivated and results-oriented, with the ability to independently identify opportunities and generate leads.
• Excellent written Chinese communication skills and working proficiency in English.
• Previous experience in UK education consultancy, international student recruitment or study abroad services is an advantage.

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