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For Companies At a Glance
- Tasks: Create and manage engaging content across social media and the website.
- Company: Join one of the UK's fastest growing energy suppliers, UGP.
- Benefits: Enjoy 25 days annual leave, a great pension scheme, and health support.
- Other info: Collaborate creatively with a small team and explore new technologies.
- Why this job: Make a real impact in a supportive, fast-paced marketing team with growth opportunities.
- Qualifications: 3-5 years in content and social media, with strong SEO and analytical skills.
The predicted salary is between 30000 - 42000 ÂŁ per year.
As one of the fastest growing and highest rated commercial Energy Suppliers in the UK, we are looking to recruit a talented, experienced, and highly motivated Content & Social Media Specialist based at our offices in Guiseley, Leeds.
This is an exciting opportunity for someone with strong SEO copywriting skills and hands-on social media experience to make a real impact. You’ll take ownership of creating and publishing engaging content across our website, social media channels, and campaigns, helping to drive brand awareness, website traffic, and customer engagement.
At UGP we aim to attract people from diverse backgrounds to build on our inclusive culture. We welcome applications from everyone regardless of age, race, gender, religion or beliefs, disability, gender identity, or sexual orientation.
Responsibilities
- Execute the overall content marketing plan in line with the marketing strategy
- Create, manage, and publish content across various platforms including blog posts, whitepapers, case studies, and social media channels.
- Manage day-to-day social media activity: plan, schedule, post, and engage with audiences across LinkedIn, Twitter, and Facebook.
- Create and manage a content calendar to ensure consistent and timely delivery across all channels.
- Collaborate with the graphic designer to create visually appealing content.
- Use Canva (and ideally Adobe InDesign) to design simple graphics for social media and online content.
- Coordinate with the Head of Marketing, the wider marketing team, and other departments to ensure cohesive marketing efforts.
- Write compelling and high-quality copy for various platforms, including the website, emails, and ads.
- Monitor social media trends and platform updates to keep our content fresh and relevant.
- Ensure that all content activities are aligned with the company\’s objectives and brand guidelines.
- Analyse and report on content performance using analytics tools to optimise future posts.
- Develop and implement plans to increase website traffic and generate sales leads.
The Individual
- 3–5 years’ experience in a content and social media role, either in-house or agency.
- Experience of B2B marketing within a similar industry, or industry with similar challenges.
- In-depth understanding of content marketing channels, tactics, and social media platforms.
- Knowledge of SEO best practices and the ability to implement them in content creation.
- Experience using content management systems (e.g., WordPress) and social media scheduling tools (e.g., HubSpot).
- Strong organisational and project management skills, with the ability to manage multiple initiatives simultaneously and meet tight deadlines.
- Strong analytical skills with the ability to interpret data and use insights to optimise content performance.
- Creative thinker with a proactive approach to developing innovative content and campaigns.
- Comfortable working independently and collaboratively within a small, fast-paced marketing team.
- Results-driven mindset with a focus on achieving and exceeding targets.
- Enthusiastic about exploring new technologies and approaches to enhance content creation and distribution.
Join the Team
- We offer an excellent salary based on your experience, alongside opportunities for growth within a fast-moving and supportive marketing team.
- 25 days annual leave (plus Bank Holidays)
- Long-Term Service Benefit – Receive an additional day of annual leave every 5 years
- Holiday Purchase Scheme – Buy up to 5 additional days of leave per year
- Excellent pension scheme with 8% employer contributions
- Ongoing training & guidance provided
- A great working environment with a real team spirit
- Company social events
- Health & Wellbeing program with GP consultations, mental health support and discounted gym memberships.
- Cycle to Work Scheme
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Utilities
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Content & Social Media Specialist employer: United Gas & Power
Contact Detail:
United Gas & Power Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Social Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing and social media. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and innovative strategies that you can bring to the role.
✨Tip Number 2
Showcase your SEO copywriting skills by creating a portfolio of your best work. Include examples that demonstrate your ability to drive engagement and traffic, as this will highlight your expertise to us during the interview process.
✨Tip Number 3
Engage with our brand on social media before applying. Comment on our posts, share your thoughts, and show genuine interest in our content. This not only demonstrates your enthusiasm but also gives you insights into our brand voice and audience.
✨Tip Number 4
Prepare to discuss how you would analyse and optimise content performance. Familiarise yourself with analytics tools and be ready to share specific examples of how you've used data to improve content strategies in your previous roles.
We think you need these skills to ace Content & Social Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation and social media management. Use keywords from the job description, such as 'SEO copywriting', 'content marketing', and 'social media platforms' to catch their attention.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific examples of past work that demonstrate your skills in creating engaging content and managing social media channels.
Showcase Your Creativity: If possible, include links to your portfolio or examples of previous content you've created. This could be blog posts, social media campaigns, or graphics you've designed using tools like Canva or Adobe InDesign.
Highlight Analytical Skills: Mention any experience you have with analytics tools and how you've used data to optimise content performance. This shows that you can not only create content but also measure its success and make improvements.
How to prepare for a job interview at United Gas & Power
✨Showcase Your SEO Skills
Since the role requires strong SEO copywriting skills, be prepared to discuss your experience with SEO best practices. Bring examples of content you've created that successfully improved search rankings or drove traffic.
✨Demonstrate Social Media Savvy
Highlight your hands-on experience with social media platforms like LinkedIn, Twitter, and Facebook. Be ready to share specific campaigns you've managed, including engagement metrics and how you adapted strategies based on performance.
✨Prepare a Content Calendar
As the job involves managing a content calendar, consider preparing a mock-up of a content calendar for the interview. This will demonstrate your organisational skills and understanding of consistent content delivery.
✨Be Ready to Discuss Analytics
The role requires analysing content performance, so be prepared to talk about the analytics tools you've used. Share insights from past experiences where data influenced your content strategy or led to improved results.