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- Tasks: Lead and manage exciting digital marketing campaigns across various channels.
- Company: Join one of the UK's fastest-growing energy suppliers in a vibrant, inclusive environment.
- Benefits: Enjoy hybrid working, 25 days annual leave, and a health & wellbeing programme.
- Why this job: Make a real impact on business growth while developing your marketing skills in a supportive team.
- Qualifications: 5 years' experience in digital marketing, strong analytical skills, and creativity are essential.
- Other info: Opportunities for ongoing training and a fun company culture with social events.
The predicted salary is between 36000 - 60000 £ per year.
Guiseley, Leeds (Hybrid working available)
9-5
Overview
As one of the fastest-growing and highest rated commercial Energy Suppliers in the UK, we are looking to recruit a talented, experienced and highly motivated Digital Marketing Manager based at our offices in Guiseley, Leeds.
This is an exciting opportunity to take a lead role in helping to shape our marketing function, driving the growth and expansion of our business. This role offers an excellent opportunity to manage multiple campaigns, develop innovative campaigns, and make a significant impact to the future of our business.
At UGP we aim to attract people from diverse backgrounds to build on our inclusive culture. We welcome applications from everyone regardless of age, race, gender, religion or beliefs, disability, gender identity or sexual orientation.
Responsibilities
- Develop and execute the overall digital marketing plan in line with the marketing strategy.
- Manage digital marketing campaigns including SEO, PPC, and social media ads.
- Coordinate with the Head of Marketing, the wider marketing team and other departments (particularly the sales department) to ensure cohesive marketing efforts.
- Analyse campaign performance and optimise strategies accordingly.
- Manage the digital marketing budget and allocate resources effectively across digital media channels.
- Stay up-to-date with the latest trends and best practices in digital marketing.
- Utilise analytics tools such as Google Analytics, Tag Manager and Looker Studio to track and report on campaign performance.
- Ensure that all marketing activities are aligned with the company\’s objectives and brand guidelines.
- Develop and implement strategies to increase website traffic and generate leads.
- Handle multiple campaigns simultaneously, ensuring each is executed on time and within budget.
The Individual
- At least 5 years’ experience in a digital marketing role, either in-house or agency.
- Experience of B2B marketing within a similar industry, or industry with similar challenges.
- In-depth understanding of digital marketing channels.
- Experience with automated/lead nurturing email platforms, such as HubSpot, Campaign Monitor etc.
- Experience with analytics tools (Google Analytics, Tag Manager, etc.).
- Excellent project management skills.
- Ability to handle multiple campaigns simultaneously and work under tight deadlines.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Excellent communication skills, both verbal and written.
- Creative thinker with the ability to develop innovative marketing campaigns.
- Strong organisational skills and attention to detail.
- Ability to work independently and as part of a team.
- Driven to achieve results and exceed targets.
Join the Team
- Excellent salary based on your experience
- 25 days annual leave (plus Bank Holidays)
- Long-Term Service Benefit – Receive an additional day of annual leave every 5 years
- Holiday Purchase Scheme – Buy up to 5 additional days of leave per year
- Ongoing training & guidance provided
- A great working environment with a real team spirit
- Company social events
- Health & Wellbeing program with GP consultations, mental health support and discounted gym memberships.
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Digital Marketing Campaign Manager employer: United Gas & Power Limited
Contact Detail:
United Gas & Power Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B contexts. This will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in energy or similar industries. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role, the strategies you implemented, and the results achieved. This will showcase your hands-on experience and analytical skills.
✨Tip Number 4
Demonstrate your understanding of analytics tools like Google Analytics and Tag Manager by preparing examples of how you've used data to optimise campaigns. This will highlight your ability to make informed decisions based on performance metrics.
We think you need these skills to ace Digital Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in managing campaigns and using analytics tools. Emphasise your B2B marketing experience and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific campaigns you've managed and how they relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used analytics tools like Google Analytics or Tag Manager to drive campaign success. Highlight any data-driven decisions you've made that led to improved results.
Demonstrate Project Management Experience: Include details about your project management skills in your application. Discuss how you've successfully handled multiple campaigns simultaneously and met tight deadlines, as this is crucial for the role.
How to prepare for a job interview at United Gas & Power Limited
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in managing campaigns across SEO, PPC, and social media. Be prepared to discuss specific campaigns you've worked on and the results achieved.
✨Demonstrate Analytical Skills
Since the role requires analysing campaign performance, come equipped with examples of how you've used analytics tools like Google Analytics or Tag Manager to optimise strategies. Discuss how data-driven decisions have positively impacted your previous campaigns.
✨Emphasise Project Management Abilities
The ability to handle multiple campaigns simultaneously is crucial. Share your project management experiences, detailing how you prioritised tasks and met deadlines while ensuring quality execution.
✨Align with Company Values
UGP values diversity and inclusion, so be sure to express your understanding of these principles. Discuss how you can contribute to a positive team culture and align your marketing strategies with the company's objectives and brand guidelines.
