At a Glance
- Tasks: Create and execute innovative PR strategies to boost brand awareness and credibility.
- Company: Established British consumer brand with a strong heritage and international growth.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional development.
- Other info: Join a dynamic team that values creativity and inclusivity.
- Why this job: Be the voice of a brand making waves in sustainability and lifestyle sectors.
- Qualifications: Experience in PR and media relations, especially with consumer brands.
The predicted salary is between 40000 - 50000 £ per year.
A well-established British consumer brand with a strong heritage and growing international presence is looking for a commercially minded PR & Media Relations Manager to take ownership of a newly created role focused on building brand awareness, credibility and authority through proactive, story-led PR. This is not a traditional press office role. It is about finding the story, creating the angle and driving meaningful earned media that supports brand growth and ecommerce performance. You will play a key role in positioning the brand as a trusted voice across areas such as sustainability, consumer health and home lifestyle.
The Role
- Develop and deliver a proactive PR and media strategy aligned to commercial and ecommerce goals
- Build strong relationships with national, consumer and trade media
- Identify and create compelling news angles using data, trends and insights
- Pitch stories, products and expert commentary to secure high-quality earned coverage
- Lead the day-to-day press office function and manage media enquiries
- Support product launches, campaigns and key brand moments
- Create press materials including releases, pitches and thought leadership content
- Translate technical product information into clear, engaging consumer stories
- Work closely with content, ecommerce and SEO teams to maximise impact
- Track and report on PR performance including coverage, backlinks and traffic
About You
- Proven experience in PR, media relations or press office roles
- Strong experience working with consumer brands, ecommerce or lifestyle sectors
- Confident pitching to national media and building journalist relationships
- Excellent writing and storytelling skills
- Experience delivering data-led PR campaigns and generating newsworthy content
- Commercially aware with an understanding of how PR drives brand growth and SEO
- Proactive, creative and comfortable working in a hands-on, fast-paced environment
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
PR and Media Relations Manager. Job in London LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
As a leading British consumer brand with a rich heritage and an expanding international footprint, we offer a dynamic work environment that fosters creativity and innovation. Our inclusive culture prioritises employee growth, providing ample opportunities for professional development while championing sustainability and consumer health. With the flexibility of remote work and a collaborative team atmosphere, we empower our PR & Media Relations Manager to make a meaningful impact on brand awareness and ecommerce success.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PR and Media Relations Manager. Job in London LilyLifestyle Jobs
✨Tip Number 1
Get your networking game on! Reach out to industry contacts, attend events, and engage with PR professionals on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling stories about your past PR successes that highlight your creativity and results. When you get the chance to chat, make sure to share these gems.
✨Tip Number 3
Research the company inside out. Understand their brand values, recent campaigns, and media presence. This will help you tailor your pitch and show them you're genuinely interested in making an impact.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace PR and Media Relations Manager. Job in London LilyLifestyle Jobs
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PR & Media Relations Manager role. Highlight your experience in building brand awareness and crafting compelling stories that resonate with consumers. We want to see how you can bring your unique flair to our team!
Show Off Your Storytelling Skills:Since this role is all about finding and creating angles, don’t shy away from showcasing your storytelling prowess. Include examples of past campaigns where you’ve turned data and trends into engaging narratives. We love a good story, so let yours shine!
Demonstrate Your Media Savvy:We’re looking for someone who knows how to build relationships with journalists and pitch stories effectively. Mention any connections you have in the media world and share your strategies for securing high-quality coverage. Show us you’re ready to hit the ground running!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and fit for the role. We can’t wait to hear from you!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand their positioning in the market, especially around sustainability and consumer health. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Craft Your Storytelling Skills
Since this role is all about finding and creating compelling stories, practice articulating your past PR successes. Think of specific examples where you identified a unique angle or secured high-quality media coverage. Be ready to discuss how you can apply these skills to their brand.
✨Prepare Data-Driven Insights
Given the emphasis on data-led PR campaigns, come prepared with examples of how you've used data and trends to inform your strategies. Highlight any metrics that demonstrate your impact on brand growth and ecommerce performance in previous roles.
✨Build Rapport with the Interviewers
During the interview, focus on building a connection with your interviewers. Ask insightful questions about their current PR strategies and challenges. This not only shows your interest but also gives you a chance to showcase your knowledge and ideas for their brand.
