At a Glance
- Tasks: Lead PR strategies to boost brand awareness and drive media coverage.
- Company: Established British consumer brand with a strong heritage and global reach.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a dynamic team that values inclusivity and creativity.
- Why this job: Shape the brand's voice on sustainability and lifestyle while making a real impact.
- Qualifications: Experience in PR, media relations, and a knack for storytelling.
The predicted salary is between 40000 - 50000 £ per year.
A well-established British consumer brand with a strong heritage and growing international presence is looking for a commercially minded PR & Media Relations Manager to take ownership of a newly created role focused on building brand awareness, credibility and authority through proactive, story-led PR. This is not a traditional press office role. It is about finding the story, creating the angle and driving meaningful earned media that supports brand growth and ecommerce performance. You will play a key role in positioning the brand as a trusted voice across areas such as sustainability, consumer health and home lifestyle.
The Role
- Develop and deliver a proactive PR and media strategy aligned to commercial and ecommerce goals
- Build strong relationships with national, consumer and trade media
- Identify and create compelling news angles using data, trends and insights
- Pitch stories, products and expert commentary to secure high-quality earned coverage
- Lead the day-to-day press office function and manage media enquiries
- Support product launches, campaigns and key brand moments
- Create press materials including releases, pitches and thought leadership content
- Translate technical product information into clear, engaging consumer stories
- Work closely with content, ecommerce and SEO teams to maximise impact
- Track and report on PR performance including coverage, backlinks and traffic
About You
- Proven experience in PR, media relations or press office roles
- Strong experience working with consumer brands, ecommerce or lifestyle sectors
- Confident pitching to national media and building journalist relationships
- Excellent writing and storytelling skills
- Experience delivering data-led PR campaigns and generating newsworthy content
- Commercially aware with an understanding of how PR drives brand growth and SEO
- Proactive, creative and comfortable working in a hands-on, fast-paced environment
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
PR and Media Relations Lead. Job in London LilyLifestyle Jobs employer: United Cerebral Palsy of Georgia
As a leading British consumer brand with a rich heritage and expanding international reach, we offer an exciting opportunity for the PR and Media Relations Lead to thrive in a dynamic and supportive environment. Our culture prioritises creativity and collaboration, providing employees with ample opportunities for professional growth and development while championing inclusivity and diversity. With a flexible working model that includes remote options and a vibrant office atmosphere in Newcastle-under-Lyme, we empower our team to drive impactful PR strategies that resonate with audiences and elevate our brand's presence.
Contact Details:
United Cerebral Palsy of Georgia Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PR and Media Relations Lead. Job in London LilyLifestyle Jobs
✨Tip Number 1
Get your networking game on! Reach out to people in the PR and media industry, especially those who work with consumer brands. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to meet potential employers, be ready to share your best PR success stories. Highlight how you’ve created compelling angles and secured media coverage that made a difference.
✨Tip Number 3
Don’t just apply; engage! If you find a role that excites you, follow the company on social media, comment on their posts, and share relevant content. This shows your genuine interest and can help you stand out from the crowd.
✨Tip Number 4
Keep it fresh! Stay updated on the latest trends in PR and media relations, especially in the lifestyle sector. Being knowledgeable about current events and data-driven campaigns will make you a more attractive candidate.
We think you need these skills to ace PR and Media Relations Lead. Job in London LilyLifestyle Jobs
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the brand's values and the specific role. Show us that you get what we're about!
Craft a Compelling Story:This role is all about storytelling, so make sure your application reflects that. Use engaging language to highlight your experiences and how they align with the job. We want to see your narrative skills shine through!
Be Data-Driven:Since this position involves delivering data-led PR campaigns, don’t shy away from showcasing your analytical side. Include examples of how you've used data to drive successful PR strategies in the past. Numbers can tell a powerful story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at United Cerebral Palsy of Georgia
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understanding their positioning in the market will help you tailor your responses and show genuine interest.
✨Craft Your Story Angles
Think about potential story angles you could pitch that align with the brand’s focus on sustainability and consumer health. Prepare a few ideas to discuss during the interview to demonstrate your proactive approach.
✨Showcase Your Media Relationships
Be ready to talk about your existing relationships with journalists and how you've successfully pitched stories in the past. This will highlight your experience and confidence in media relations.
✨Prepare Data-Driven Examples
Since the role involves delivering data-led PR campaigns, come prepared with examples of how you've used data to inform your strategies. This will showcase your analytical skills and understanding of how PR drives growth.
